17 Jul

Using Business Intelligence To Take Your Organization To The Next Level

By now, the importance of data analysis is old news. Providing integrated insight across all business functions can have a massive impact on your bottom line. But with the abundance of data available, how do you collect, sort, and analyze it to make real business decisions?

Effective Business Intelligence (BI) tools not only collect relevant data from internal and external sources, but also present them in a way that stakeholders can understand. This actionable insight is what allows BI to push your organization forward.

Business Intelligence

Set Benchmarks And Clear Goals

A successful Business Intelligence strategy uses historical, current, and predictive data to inform process improvements and achieve business goals. In order to track true change, it’s important to take benchmark data from your current state. Understanding your starting point should then inform the goals you’re looking to achieve through enhanced data analysis.

Most organizations break down their goals and Business Intelligence efforts into two categories – customer focused and process oriented.

Customer-Based Insights

Business Intelligence that is consumer-focused involves everything from purchase habits to marketing and sales efficiency. Imagine the impact that understanding your customer’s spending history and lifetime value would have on your bottom line.

Work with your internal marketing team to identify key indicators of success for each marketing campaign. Then, use analysis of market share, brand awareness, and sales to improve effectiveness. Organizations with several categories of products or inconsistent sales seasons can also benefit from category performance analysis and sales seasonality reports.

Ultimately, understanding conversion rates, cart abandonment, and online engagement will help your marketing and sales teams optimize their performance and drive business growth.

Process-Based Insights:

While Business Intelligence can have a tremendous impact on the revenue-generating functions of your business, it can also impact your bottom line through increased efficiency and process improvements.

For example, what is the benefit of setting targets if you’re unable to effectively monitor the progress towards them? Business Intelligence allows you to analyze department and employee performance and measure the KPI status versus targets.

In specific industrial organizations, BI can offer production forecasts, cost efficiency insights, and manage quality assurance more effectively. For HR teams, the ability to analyze payroll and compensation means you’re able to maximize your resources.

Determine Data Sources

Data Sources

Once you’ve identified the types of data that will most benefit your organization, work with stakeholders across your company to determine how best to collect data. Successful BI solutions analyze data from multiple sources to get a full picture of the company.

The good news is that you may already have several data sources integrated into your business. Website logs (for example, those at Softsys Hosting), Google Analytics, CRM systems, and even social media accounts can inform your Business Intelligence strategy. In addition, warehouse management systems, ecommerce reports, and call center records would be useful to implement. You can even integrate customer survey information and market research into your data sources.  

Implement

Your journey to a comprehensive Business Intelligence system is not a one-time initiative. A phased approach will allow you to take actionable steps and iterate as you go. Choose a few KPIs, develop a few sample dashboards, and determine what works best for your organization. Gather feedback from key stakeholders throughout the process to continually refine and improve.

15 Jul

5 Steps To Ensure A Successful Organization Wide Digital Transformation

While Digital Transformation is increasingly becoming a focus in organizations around the globe, studies conducted by McKinsey show that less than 30% of these initiatives succeed. As the result of limited buy-in from stakeholders, fragmented implementation strategies, and a lack of specific expertise, only 16% of respondents said that their Digital Transformations have improved performance. This is true even within digitally-savvy industries.

So, if Digital Transformation is important but difficult, how do you improve your chances of success?

Digital Transformation

Interview Stakeholders To Define Goals

Successful Digital Transformation requires full buy-in from all major stakeholders in your organization. As a result, it’s important to involve them in the early planning stages. Interview key team members in both leadership and implementation roles to understand their pain points and define their goals.

Working with stakeholders to visualize what success would look like will help you find the “why” behind your organization’s Digital Transformation. Common goals include enhancing the customer experience, improving organizational efficiency, increasing speed of delivery, or developing a competitive advantage.

Once your goals are defined, work to identify measures of success that are aligned to your “why.” This will enable you to streamline your efforts and resources into one strategic mission.

Review Case Studies

Now when the strategic goals are clear, the next step toward successful Digital Transformation is to analyze case studies and further outline your course of action. Many organizations overlook this analysis and immediately begin investing in technology. However, jumping straight to technology change before a clear strategy is developed will result in a piecemeal solution rather than an optimized system.

So, put strategy before technology by compiling case studies from organizations with similar business goals and learn from their experiences. Clearly document the key aspects of their transformation, with particular attention to any pain points to avoid. Beginning with the end in mind will help you complete your transformation on time and on budget.

Training

Digital Transformation is a misleading term because it implies that technology is the bulk of the focus. However, culture is consistently named the leading challenge to Digital Transformation and innovation according to Altimeter’s State of Digital Transformation Report. Investing in training your team and prioritizing the culture of innovation will help ensure that the upgraded technology is supported by those using and benefiting from it.

“We’re shifting from a ‘digital’-focused approach toward Digital Transformation to one where digital is an enabler for purposeful enterprise-wide transformation and innovation,” Altimeter principal analyst and report author Brian Solis told TechRepublic.

So, to make the most of your Digital Transformation, it’s crucial to prioritize investments in your organization’s culture.

Implementing

Once you have buy-in from stakeholders, have a clear strategy, and have invested in helping your organization’s culture become more adaptive, it’s time to implement. If you’ve followed the first three steps, you should have a unified and strategic approach to work towards your business goals.

In order to implement effectively, analyze your operations and work to find ways to streamline and optimize your human and technical resources. Audit your team’s abilities and invest in their strengths while outsourcing where they may come up short. Drive digital innovation by bringing in subject matter experts to augment your team’s knowledge.

Don’t get so caught up in implementing quickly that you forget to define and document. Plan carefully and provide clear procedures, but keep the line of communication open for your team to communicate when further innovation is beneficial.

Data Analysis And Continuous Monitoring

Analysis

Digital Transformation should be approached as a journey, rather than a project. Transformation itself is in the name, so change is inevitable. Access to data analysis and a continuous monitoring protocol will help your team judge the effectiveness of the strategy and identify areas where further improvement is necessary. We at Softsys Hosting have made (and continue!) this digital transformation during recent years and will be happy to assist you during your company’s changes.

12 Jun

Planning For The Unexpected

By its very nature, the unexpected is difficult to plan for. That makes it easy to push down to the bottom of the to-do list while there are more pressing, very real, issues to address.

Taking a few easy steps to help your business prepare for unexpected challenges like changes in the market or natural disasters will help minimize your exposure and give you the peace of mind you need to grow your business.

Unexpected Planning

So, we’ve compiled some tips to prepare for…

Economic Downturn

Economic downturn is inevitable. If you’re in business long enough, you’ll experience seasons of prosperity as well as leaner years. Take advantage of the prosperous times by preparing for a future downturn to protect your business from the whims of the market.

Start by establishing an emergency fund that can go towards essential expenses in the event that revenue starts to slow. Once you’ve begun contributing to that “insurance policy” of sorts, set aside time to develop a business plan based on reduced expenses. What functions could be reduced or eliminated? How would you maximize your marketing budget without compromising operations?

Planning ahead will help you avoid making knee jerk, and potentially detrimental, decisions when a downturn arrives.

Disaster Preparedness

While half of business owners own an insurance policy in case of natural disaster, far fewer have taken the additional steps necessary to ensure business continuity in the event of flood, fire, or other disaster.

While your technology partner can help with this, it’s important to understand your company’s process for backing up files and data. Replicated cloud services are a great start to avoid disaster.

You might also consider making structural updates to your physical location if you are more prone to certain disasters – for example those in a flood zone.

Cybersecurity

As high-profile cyber attacks have been featured in the press in recent years, most companies have taken some steps to secure their data. However, you might be shocked to learn that less than half have secured their customer data and consistently dispose of confidential documents securely. Even fewer (27%) have trained their employees on confidentiality protocols.

Those numbers are truly shocking when you consider the volume of sensitive data transmitted each day.

At Softsys Hosting, we recommend implementing a third-party security management program managed by our professional team that is dedicated to keeping your data secure. More best practices for data security can be found here.

Online Reviews

For a largely digital world, businesses are disproportionately prepared for online reputation management. In fact, only 24% have a crisis-management plan in place to address negativity online.

Online Reviews

That number makes sense when you consider that nearly a third of businesses who have had a negative review believe that it led to a loss of business.

Competition

Planning for competitors encroaching on your market share is the first step to winning in business. After all, keeping the customers you have is often much less expensive than acquiring new customers. Prepare for new competition by maintaining a high customer retention rate and constantly re-assessing the value you provide to your customers.

*All statistics pulled from the Bank of America Business Advantage Spring 2019 Small Business Owner Report
09 Jun

How To Increase Customer Retention: What Do Customers Really Want?

Have you ever been on the phone with your utilities company trying to report a service issue? Or, better yet, trying to correct a billing error? It’s nearly impossible. These companies know that, in most cases, they aren’t going to lose a customer over these issues. What are you going to do? Go without water or electricity in your home?

Unfortunately for anyone who doesn’t own a utility company, customer retention is increasingly crucial to sustainable business growth. In today’s hyper-competitive world, your customers have options. So, unless you have an unlimited marketing budget to continually find and convert new prospects, customer retention plays a big part in your growth plan. Thus, the million-dollar question: what do really customers want?

Customer Retention

In order to answer that question, it’s important to analyze your customer experience from beginning to end. Whether you go “undercover” as a client or hire a professional mystery shopper, getting a clear picture of your company’s service is the first step to improving your customer retention.

Ask yourself, is your customer experience:

Convenient

In a nutshell, do you make it easy for prospects to become customers? And, once they are customers, is it easy for them to contact you? This is especially important for businesses who have a low retention rate starting out. Each sign of inconvenience is another opportunity to lose customers.

Evaluate your processes, policies, customer-facing technology, and customer support functions to ensure each experience is as streamlined and simple as possible.

Approachable

Consider your own experience as a customer for other businesses. Which companies are you most adamant about using or recommending to others? Chances are, it’s those whose employees and team members are most helpful and approachable. An approachable experience not only makes each interaction more pleasant but also enables customers to get the most out of your product or service.

How to find an approach?

For example, customers who purchase hosting services from us are typically pleased with the level of service that they receive. However, when they contact us for any issue, we try to give examples for how they can get more for their money or other ways they can utilize our services. That extra level of approachability leads to higher customer retention.

Change is inevitable. So, don’t go through this process once and assume your company is in a good shape. Periodically review customer service logs, documenting any problems or hurdles that customers tend to face and determining a plan for addressing them.

Ultimately, customer retention is the basis for any company’s growth. If you’re confident that your current clients are happy and the revenue that they represent is steady, you are able to re-invest in growth strategies to target new clients.

15 May

3 Reasons To Add Value Through Strategic Partnerships

Identifying complementary businesses to partner with in an effort to add value to your customers and reach a larger audience is a great way to expand your brand awareness and gain exposure with your target markets.The key is to identify a niche of businesses that you can cultivate a relationship with to generate a long term partnership.

Business Partnership

Increase Revenue

Looking for ways to increase revenue efficiently, without a significant investment? Strategic partnerships offer small businesses the opportunity to grow revenue and add value for their clients through product bundles, referral or affiliate incentives, or even as a third party seller of a partner service.

For example, Softsys Hosting offers managed servers which are a bundle of infrastructure services, server management, backups and monitoring so that a single product includes everything your business needs from a cloud web hosting server.

When considering how to grow your revenue, it can be intimidating to take on full product development or offering brand new services. Creating product bundles or additional offerings through a strategic partnership is a great way to generate additional value for your clients, allows you to charge more for the bundle, and exposes you to your partner’s client base as well.

Customer Base Expansion

Expand Your Customer Base

Consider strategic partnerships as an advertising channel where your direct costs are limited. If you can provide value to your partner’s audience and client list, the likelihood of them sharing information about your products and services is exponentially higher.

Not only is this exposure much less expensive than it would cost through traditional advertising, the conversion rate will be higher because the “ad” will be coming from a trusted source.

Focus on how you can provide value to their client base (not just how they can appeal to yours) and work with your partner to create an outreach campaign that introduces you to their audience.

Avoid Being Turned Into A Commodity

Partnering with businesses that add exceptional value to your clients helps increase client retention and customer satisfaction. This is a massive competitive advantage for your business and enables you to compete on value rather than price.

When considering potential partners, identify complementary services and products that your clients are already searching for once they purchase a service from you.

This will allow you to avoid being commoditized and stabilize your position in the market.

12 May

What Is Your Cheap Hosting Provider Costing You? Price vs. Value In The Online Hosting Space

The online hosting space is an increasingly crowded market and, for small business owners, it’s difficult to determine which option is the best for your specific business needs. Finding a partner that has a good balance between price and value can be a key component of your business growth.

At Softsys Hosting, we understand this competitive market and know that our services are rarely the cheapest option for our customers. This can sometimes cause customers to make the decision to leave when cutting costs is necessary to optimize their business. Even as customers transition away, we try to serve them as best we can through the process. That’s because, more often than not, customers return when they find out that saving pennies on their hosting service cost them much more.

How can your “value” a web hosting provider cost for your business?

Increased Downtime

Your business relies on your technology. And your technology relies on your hosting. That’s why the primary qualification for a hosting provider should be consistent uptime. Unfortunately, this is one of the first things to suffer when transitioning to a low cost web hosting service. Take it from one of our clients, Surinder, who switched back to Softsys Hosting after experiencing an outage for over 3 days. Imagine what would happen to your business if your site and systems were down for several days.

Here’s what Surinder had to say in above blog

SoftSys Hosting

It’s important to do your research and truly understand whether your hosting provider backs up their claims in regards to downtime. Understand how they measure their downtime and, more importantly, what their process is to rectify any service failures.

Hosting Downtime

Lack Of Flexibility

In order for cheap web hosting providers to maintain solvency, they often require longer term contracts that lock you into a particular rate for up to 2 years. As a result, you may find yourself in a situation where you can’t afford to stay with the low cost provider but you can’t afford to leave due to your contract.

We know as well as you do that flexibility is crucial for small businesses. The ability to change and adapt with your needs and the market allows you to serve your customers better and sustain consistent growth.

Don’t jeopardize your company’s ability to adjust to market changes to save a few dollars a month over the course of a couple of years. In the words of our friend Surinder, “you get what you pay for.”

Customer Service Failures

High quality customer service costs money. At Softsys Hosting, our customer service staff is highly trained, available 24/7, and solely focused on helping our customers make the most of our web hosting service.

With a budget service, you could find yourself wasting hours awaiting a response from customer service teams that don’t prioritize efficiency.

Customer Satisfaction

Celestial Service is only celestial when coming back is easy. We don’t ask questions, we just love to provide the best hosting service for money that makes both of us happy. In case you are in a situation where your service is below your expectation and you consider coming back, we are here to help.

11 Apr

6 Customer Service Tips to Grow Your Bottom Line

Every business owner is looking for an edge. A secret. A leg up on their competition. Anything to increase profits and grow the business. Often, this is in the form of new technology, marketing campaigns, or even new products. However, even more often, the edge already exists in within your organization.

At Softsys Hosting, we consistently receive great responses from our customer service team and we’ve made a point to focus on that aspect of our business to set ourselves apart from competitors. We take pride in our customer service and believe that treating customers well is the key to any business’ success.

From our 24/7 support, in-house experts, multi-channel support options, and 100% consumer focused techs, we’ve developed a reputation for premier customer support which has, in turn, helped us grow our list of happy customers:

“I have utilized numerous hosting providers and none have had the level of technical support that Softsys Hosting does. Their responsiveness and precision in providing solutions is outstanding and absolutely critical to small businesses such as mine. I would highly recommend them to any individual or business in need of an inexpensive, yet superior hosting solution.”

– David Holzman

 

We’ve been with Softsys Hosting for over a year now and have been really impressed with them. On the few occasions that we’ve had to contact them with support questions we’ve received prompt and personal replies fixing our issues within the year at most. We’d recommend them to anyone looking for a reliable hosting package with excellent customer support.

-James Ward

 

Would your business benefit from raving fans like David and James? We talked with our founder and CEO, Ruchir Shastri to find out the secrets to customer service success.

Here are Ruchir’s top 6 tips for using customer service to increase profits and client retention:

  1. Make customers feel that you are always reachable whenever they need you the most.
  2. Ensure that your customer service agents are well trained so that they can help customers in the quickest and most efficient manner.
  3. Provide multi-channel support so that customers can reach you through their preferred channel (email, ticket, Twitter, Facebook, phone).
  4. Value customer’s time – don’t keep them waiting or on hold and provide them with guaranteed response service-level agreement.
  5. Build your customer service team to stay honest and be upfront when the company or agent has made any mistakes – customers value honesty.
  6. Improve your systems by getting regular feedback from customer service team to fix most common issues faced by your customers.
09 Apr

4 Ways To Improve Business Efficiency With Cloud Computing

Cloud computing offers businesses around the world cost savings, flexibility, scale, and security. These are all great advantages, but the industry has matured to the point where they are no longer competitive advantages as they stand alone. In fact, most businesses are utilizing cloud computing to some extent.

So, the question becomes how to truly set yourself apart. The key to deriving a competitive advantage from your cloud services is to utilize each feature to impact your business functions. For example, cost savings alone is great, but cost savings when reinvested in your business can increase growth exponentially.

Our 4 Top Ways To Drive Business Efficiency With Cloud Computing:

 

1) Spend Less Time Solving IT Problems And More Time Solving Business Problems

Whether it’s the CEO, CTO, or your IT managers, when your resources are spending time troubleshooting IT issues, they aren’t focused on moving the business forward. This builds a culture consisting of “putting out fires” and just trying to ensure everything is in working order. Unfortunately, that doesn’t leave much time for development or improvement.

Cloud Environment

Making the move from self-management to outsourcing cloud computing to the experts allows you and your team to focus on pushing your business forward. Experts like Softsys Hosting can manage, monitor, secure, and optimize your preferred cloud environment while leaving you to do what you do best.

2) Reinvest Cost Savings Into Process Improvement

Cloud computing services offer an economical solution to IT management and often result in a fairly substantial decrease of operational costs. The scalable financial model of most cloud services allows businesses to manage their investment by user and bandwidth allowing for more flexibility and predictability.

These cost savings are often on top of the infrastructure change – reducing demand for IT staff, equipment maintenance, and even energy.

So, with more profit staying in-house, find ways to invest money previously spent on managing your infrastructure in efficiency and process improvement to drive higher profits.

3) Connect Your Team Members

Providing access to your data anywhere is a key advantage of cloud computing in today’s fast moving and often remote workforce. Because, let’s face it, gone are the days of in-house meetings and consolidated office spaces. Global companies today must have access to their data around the world and within an instant.

Remote Team Management

This constantly-changing environment highlights the importance of partnering with a cloud solutions provider that is business-focused. Companies like Softsys Hosting are interested not only in your IT requirements, but how you run your business and serve your customers so they can customize their offerings to create a solution that works best for YOUR business case. A true partner wants to become a part of your business services and daily business processes.

4) Enable Digital Business Models

According to the IDG Cloud Computing Study, 76% of enterprises are looking to cloud apps and platforms to accelerate service delivery for their customers. This means companies are not only using cloud computing to save money and hassle, but to actually increase their ability to react to changing market conditions and offer services to their customers that were previously impossible.

Partnering with a cloud computing company that is solution-focused rather than simply offering infrastructure will enable you to explore additional ways to serve your customers. You’re not investing in JUST a web server, helpdesk solution, CRM, etc. You’re investing in what those tools can mean for your business. So, find a partner that understands that and can provide you with your preferred / customized solution on the platform of your choice.

31 Mar

Data Security Best Practices For Business

As per Gartner’s prediction, the number of cloud users will increase at a very rapid pace every year, and is not about to slow down. Today, more people and businesses utilize the cloud services in one or other form without even realizing they are doing so.

Unfortunately, being unaware of using the cloud also means that people aren’t always as protected as they should be. Just because you are using a cloud, be it AWS, Azure or Google, this is no way means that your data and servers are protected from hackers.

Business Data Security

These cloud computing services bring tons of changes to the business workflow, and as a result, companies require a new set of rules and a different way of thinking about its security. In this post, we’ll discuss some of the best approaches to secure your information on the cloud.

Install Robust Anti-Malware, Anti-Exploit & Anti-Ransomware

You might have heard of terms like, Spyware, Malware, Ransomware, Keyloggers, Rootkits, Adware, Backdoor shells, Hijackers and what not. The list of threats to server security is long, varied, and pretty scary. Even if you’re the most careful cloud user, malware can find a way to download itself onto your server.

For instance, an innocent looking email from your friend could in fact be a stealth method of exploiting security features, or it could be a widely spread ransomware encrypting entire file system. There are literally hundreds of ways in which your data can be compromised and entire operating system can be hijacked.

While most of the generic anti-virus software will do a good job of removing known threats from your

servers, intruders can still find loopholes to steal data, install backdoors to gain access, spy on your activity, hijack server resources to run malicious applications or encrypt sensitive information.

Difference Between Antivirus & Anti-Malware

Antivirus and anti-malware are two different cybersecurity concepts, and not to be used interchangeably. Of course, they both refer to cybersecurity software, malware is a more generic term while virus is more specific. The conventional antivirus software offers protection against classic computer viruses, but it cannot detect and address all types of infection like anti-malware software does.

To avoid your cloud instances from getting infected, it is necessary that you have an enterprise-class anti-malware, anti-exploit and anti-ransomware engine installed on your server which will provide real-time protection from viruses / malware entering your server.

In addition, you should also setup a full system scan by these engines at once every week so as to ensure that your system is completely secure and safe. We have a number of customers using “MalwareBytes” successfully with complete protection around-the-clock and our technical support staff is well versed to configure it appropriately for our customers. MalwareBytes adds an extra layer of protection to your cloud instances. It not only protects you from known threats, but keeps itself continually evolving for future threats.

Email Security

While you protect your cloud environment against advanced threats, a sophisticated enterprise-grade email protection is also an essential measure to secure emails against a wide array of threats. It’s proven fact that, 91% of hacking attempts are launched through email-based attacks. Taking stats into account, an email security must be the first priority for any organization.

Email Security

On top of your conventional email service, these email security provides protection against routine threats like spam, viruses and malware while also delivering the secure cloud email services. With this solution, your emails route through email gateway which enables you to improve security and system performance by thwarting known and advanced email threats before they reach your network.

It can protect your employee’s emails against advanced threats like spear-phishing, zero-day attacks, malware and spam. It uses keywords, pattern matching, file hashes and dictionaries to actively scan all email communications and attachments to stop data leakage and support compliance.

IDS / IPS – Network Level Security

When your cloud systems are online, this also opens up the possibility of hackers trying to get into them through known exploits or by using brute-force attempts. With growing security vulnerabilities across the web, it’s extremely important to have an external network security system in place which helps to protect your cloud servers. This network security system comprises of the below key components:

External Firewall

With external firewall in place, you can restrict access with fine-tuned rules to allow traffic from known sources or to allowed destination ports only. This also helps in ensuring that your server and website is PCI-DSS compliant to process secure transactions and store sensitive customer’s data including their credit card numbers.

Intrusion Detection System (IDS)

Intrusion Detection is a security management system for servers and networks which analyses each packet passing within a network to identify possible security breaches or intrusions. It can detect patterns typical of attacks or abnormal activity patterns and reports such activities to Intrusion Prevention System to protect it instantly.

Intrusion Prevention System (IPS)

After a possible security threat is detected by the IDS system, it is necessary to have a solution in place which blocks this access immediately to prevent systems from being exploited. Intrusion Prevention System (IPS) immediately creates rules to block this malicious access and keeps your system safe & secure. Both of these systems (IDS & IPS) work closely with each other to ensure complete security for your server & website. This also ensures that any / all traffic entering your system is scanned and free from any known vulnerabilities.

Web Application Firewall

A Web Application Firewall (WAF) is a firewall for HTTP applications that protects web applications by filtering and monitoring HTTP traffic between a web application and the Internet. It applies a set of rules to protect web applications from common attacks such as cross-site scripting (XSS), file inclusion and SQL injection. It may come in the form of an appliance, server plugin, or filter, and may be customized to an application.

Web Application Firewall

By deploying a WAF in front of a web application, a virtual shield is placed between the web application and the Internet. While a proxy server protects the client machine’s identity by using an intermediary, a WAF is a type of reverse-proxy, protecting the server from exposure by having clients pass through the WAF before reaching the server. A WAF runs upon the set of rules often called policies. These policies help to protect against vulnerabilities in the application by filtering out malicious traffic.

Remote Desktop Guard (RDPGUARD)

RDP (Remote Desktop) allows users to connect to a remote server from anywhere. Indeed RDP is a very useful feature, however it also has several security issues. When a malicious user launches the network/port scanners or RDP brute-force attacks on Windows servers, thousands of failed login attempts are generated and pages of events are being logged. Such attacks abuse your dedicated server resources (CPU, RAM, Disk Space and Network Bandwidth) and degrade the overall functionality of the server.

To prevent them, host-based intrusion prevention system (HIPS) like RdpGuard is implemented.  This protects servers from brute-force attacks on various protocols and services (RDP, FTP, SMTP, MySQL, MS-SQL, IIS Web Login, etc). It monitors the audit logs and detects failed login attempts. If the number of failed login attempts from a single IP address exceeds the normal limit, the IP address will be blocked immediately.

08 Mar

How To Develop Your Company’s Digital Transformation Strategy

Is your company committed to digital progress in 2019? Digital Transformation is a buzzword that essentially means integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how businesses work. In fact, it’s likely something that you’ve been doing on a smaller scale for several years.

However, until this point, digital change has been largely driven by technology. Companies are put in a reactive position as they are forced to “keep up” with changes in the tech marketplace. This leads to lagging customer experience and, in many cases, loss of market share to more digitally advanced groups.

Digital Transformation With Softsys

If a focus on digital transformation is paramount for your business, it’s important to shift to a proactive approach and begin with a clear strategy.

Involve Stakeholders

Any effective strategy needs buy-in from all stakeholders. This means involved leadership who will guide the direction all the way to team members who will implement the strategy on a day to day basis. Identify everyone who will be impacted by this digital change and work to motivate them to contribute to the strategy in a way that’s most effective for your company.

This could be as formal as a survey or as simple as a conversation. The key is to communicate the outcomes of the strategy in a way that’s meaningful to them. What will this strategy achieve?

Define Scope And Objectives

Once everyone is on board, consider your business goals. This strategy is an opportunity to build a bridge between IT and the business as a whole. Tap into how an intentional and well thought out digital plan can impact each function within your company. How will it affect the bottom line?

When defining the objectives of your strategy, look past your competitors and focus on your customers. Understand the pain points of your consumer and work backwards to identify how digital transformation can address them.

Assess Current Skills and Technology

Now that you have involved stakeholders and clearly defined your objectives, it’s time to consider technology. This process will give you an idea of where you currently stand in terms of technological tools and skills currently within your organization.

From there, you can map out what is necessary to get from your current state to the goal state outlined in the previous step.

List and evaluate your software, technologies, and applications to determine which are necessary to continue to move you forward and should be upgraded or retained and which should be retired or replaced. Match resources to the problems that they solve and prioritize based on the business objectives.

Skills And Technologies

Develop A Timeline And Implementation Plan

A strategy is nothing without implementation. Once you have a clear picture of the necessary steps, map out a timeline and delegate tasks to your internal stakeholders to begin executing the strategy. An actionable plan takes time and resources, and often is implemented in phases.

This phased approach allows you to test and re-align your strategy as you go to ensure its effectiveness.

A timeline also empowers internal stakeholders to begin preparing for change within their departments and proactively develop the skills needed for implementation.

To be successful, a clear strategy must be supported by commitment to change and leadership poised to drive that change and, in today’s climate, supporting digital transformation is no longer a luxury but a necessity. Continued involvement and support from all stakeholders and correct technology partners such as Softsys Hosting is crucial to the long-term success of a digital transformation strategy.