12 Jun

Planning For The Unexpected

By its very nature, the unexpected is difficult to plan for. That makes it easy to push down to the bottom of the to-do list while there are more pressing, very real, issues to address.

Taking a few easy steps to help your business prepare for unexpected challenges like changes in the market or natural disasters will help minimize your exposure and give you the peace of mind you need to grow your business.

Unexpected Planning

So, we’ve compiled some tips to prepare for…

Economic Downturn

Economic downturn is inevitable. If you’re in business long enough, you’ll experience seasons of prosperity as well as leaner years. Take advantage of the prosperous times by preparing for a future downturn to protect your business from the whims of the market.

Start by establishing an emergency fund that can go towards essential expenses in the event that revenue starts to slow. Once you’ve begun contributing to that “insurance policy” of sorts, set aside time to develop a business plan based on reduced expenses. What functions could be reduced or eliminated? How would you maximize your marketing budget without compromising operations?

Planning ahead will help you avoid making knee jerk, and potentially detrimental, decisions when a downturn arrives.

Disaster Preparedness

While half of business owners own an insurance policy in case of natural disaster, far fewer have taken the additional steps necessary to ensure business continuity in the event of flood, fire, or other disaster.

While your technology partner can help with this, it’s important to understand your company’s process for backing up files and data. Replicated cloud services are a great start to avoid disaster.

You might also consider making structural updates to your physical location if you are more prone to certain disasters – for example those in a flood zone.

Cybersecurity

As high-profile cyber attacks have been featured in the press in recent years, most companies have taken some steps to secure their data. However, you might be shocked to learn that less than half have secured their customer data and consistently dispose of confidential documents securely. Even fewer (27%) have trained their employees on confidentiality protocols.

Those numbers are truly shocking when you consider the volume of sensitive data transmitted each day.

At Softsys Hosting, we recommend implementing a third-party security management program managed by our professional team that is dedicated to keeping your data secure. More best practices for data security can be found here.

Online Reviews

For a largely digital world, businesses are disproportionately prepared for online reputation management. In fact, only 24% have a crisis-management plan in place to address negativity online.

Online Reviews

That number makes sense when you consider that nearly a third of businesses who have had a negative review believe that it led to a loss of business.

Competition

Planning for competitors encroaching on your market share is the first step to winning in business. After all, keeping the customers you have is often much less expensive than acquiring new customers. Prepare for new competition by maintaining a high customer retention rate and constantly re-assessing the value you provide to your customers.

*All statistics pulled from the Bank of America Business Advantage Spring 2019 Small Business Owner Report
09 Jun

How To Increase Customer Retention: What Do Customers Really Want?

Have you ever been on the phone with your utilities company trying to report a service issue? Or, better yet, trying to correct a billing error? It’s nearly impossible. These companies know that, in most cases, they aren’t going to lose a customer over these issues. What are you going to do? Go without water or electricity in your home?

Unfortunately for anyone who doesn’t own a utility company, customer retention is increasingly crucial to sustainable business growth. In today’s hyper-competitive world, your customers have options. So, unless you have an unlimited marketing budget to continually find and convert new prospects, customer retention plays a big part in your growth plan. Thus, the million-dollar question: what do really customers want?

Customer Retention

In order to answer that question, it’s important to analyze your customer experience from beginning to end. Whether you go “undercover” as a client or hire a professional mystery shopper, getting a clear picture of your company’s service is the first step to improving your customer retention.

Ask yourself, is your customer experience:

Convenient

In a nutshell, do you make it easy for prospects to become customers? And, once they are customers, is it easy for them to contact you? This is especially important for businesses who have a low retention rate starting out. Each sign of inconvenience is another opportunity to lose customers.

Evaluate your processes, policies, customer-facing technology, and customer support functions to ensure each experience is as streamlined and simple as possible.

Approachable

Consider your own experience as a customer for other businesses. Which companies are you most adamant about using or recommending to others? Chances are, it’s those whose employees and team members are most helpful and approachable. An approachable experience not only makes each interaction more pleasant but also enables customers to get the most out of your product or service.

How to find an approach?

For example, customers who purchase hosting services from us are typically pleased with the level of service that they receive. However, when they contact us for any issue, we try to give examples for how they can get more for their money or other ways they can utilize our services. That extra level of approachability leads to higher customer retention.

Change is inevitable. So, don’t go through this process once and assume your company is in a good shape. Periodically review customer service logs, documenting any problems or hurdles that customers tend to face and determining a plan for addressing them.

Ultimately, customer retention is the basis for any company’s growth. If you’re confident that your current clients are happy and the revenue that they represent is steady, you are able to re-invest in growth strategies to target new clients.

12 May

What Is Your Cheap Hosting Provider Costing You? Price vs. Value In The Online Hosting Space

The online hosting space is an increasingly crowded market and, for small business owners, it’s difficult to determine which option is the best for your specific business needs. Finding a partner that has a good balance between price and value can be a key component of your business growth.

At Softsys Hosting, we understand this competitive market and know that our services are rarely the cheapest option for our customers. This can sometimes cause customers to make the decision to leave when cutting costs is necessary to optimize their business. Even as customers transition away, we try to serve them as best we can through the process. That’s because, more often than not, customers return when they find out that saving pennies on their hosting service cost them much more.

How can your “value” a web hosting provider cost for your business?

Increased Downtime

Your business relies on your technology. And your technology relies on your hosting. That’s why the primary qualification for a hosting provider should be consistent uptime. Unfortunately, this is one of the first things to suffer when transitioning to a low cost web hosting service. Take it from one of our clients, Surinder, who switched back to Softsys Hosting after experiencing an outage for over 3 days. Imagine what would happen to your business if your site and systems were down for several days.

Here’s what Surinder had to say in above blog

SoftSys Hosting

It’s important to do your research and truly understand whether your hosting provider backs up their claims in regards to downtime. Understand how they measure their downtime and, more importantly, what their process is to rectify any service failures.

Hosting Downtime

Lack Of Flexibility

In order for cheap web hosting providers to maintain solvency, they often require longer term contracts that lock you into a particular rate for up to 2 years. As a result, you may find yourself in a situation where you can’t afford to stay with the low cost provider but you can’t afford to leave due to your contract.

We know as well as you do that flexibility is crucial for small businesses. The ability to change and adapt with your needs and the market allows you to serve your customers better and sustain consistent growth.

Don’t jeopardize your company’s ability to adjust to market changes to save a few dollars a month over the course of a couple of years. In the words of our friend Surinder, “you get what you pay for.”

Customer Service Failures

High quality customer service costs money. At Softsys Hosting, our customer service staff is highly trained, available 24/7, and solely focused on helping our customers make the most of our web hosting service.

With a budget service, you could find yourself wasting hours awaiting a response from customer service teams that don’t prioritize efficiency.

Customer Satisfaction

Celestial Service is only celestial when coming back is easy. We don’t ask questions, we just love to provide the best hosting service for money that makes both of us happy. In case you are in a situation where your service is below your expectation and you consider coming back, we are here to help.

18 Mar

3 Keys To Successful Data Backups

IDC estimates that by 2020 business transactions on the Internet business-to-business (B2B) and business-to-consumer (B2C) will reach 450 billion per day. Is your company among the millions worldwide handling consumer or corporate data collected online? If so, protecting that data should be your top priority.

Look at your data as an investment – you’ve dedicated time, resources, and money to collecting, storing, and analyzing data to grow your business. But, if the worst happens, how will you recover that investment?

That’s why, if your data is important and key for your business, you must have robust data backup plan. Outsourcing this to cloud backup providers like Softsys Hosting ensures that your data is safe from disaster and accessible whenever you need it.

Datacenter Backup

We help make sure that your data backups are…

Comprehensive

Most industry professionals recommend that you store your data in at least three places, on two storage types, with one copy stored off-site. Don’t trust something as precious as your data to anyone other than true professionals. Our cloud backup services provide a second copy of your data to ensure that nothing gets lost in translation and our professional teams monitor each backup to avoid any mistakes.

Our cloud offerings also give you a secondary type of storage – and one that is separate from your physical location and therefore lower risk for natural disasters such as fire, water, etc.

Consistent

Data backups tend to be a topic of conversation only once something has gone wrong. Don’t make the mistake of neglecting your backup routine until you need it. Daily backups help make sure that all of your data is secure in the event of a disaster. This is especially true for businesses where colleagues are constantly adding or updating data. Ask yourself, what period of time are you comfortable losing as a result of a loss event? Most businesses can’t afford to lose more than a day’s worth of data.

If daily backups sound daunting, let us handle them automatically so that you have peace of mind knowing that your data is protected.

Recoverable

What benefit does a data backup offer if the data isn’t usable? Our professionals monitor and manage backups so that your data is in a good recoverable state when you need it. This management lessons the recovery time – or time needed to return to normal operations after a disaster event.

Backup and Restore

At Softsys Hosting, we know that when your systems are down, your company is losing money. Therefore, we work to make sure that you are up and running as soon as possible – typically within a few hours.

Forty percent of companies that do not have proper backup or disaster recovery plans in place do not survive a disaster. In short, your company depends on your data. Work with us to determine and implement a data backup solution that fits your company’s needs and let us do the heavy lifting to monitor and execute the backups – leaving you to do what you do best.

17 Aug

What Major Hosting Options To Consider When Launching Your Web Store?

After doing months of planning & research, lots of code work & testing, you’re finally ready to launch your online store. At this stage, you might have a question in your mind – is standard shared hosting plan sufficient to host eCommerce website, or do I need something special?

Web hosting is probably the foundation brick of every web store, so it’s better to invest time and money you need upfront to ensure that you’ve got a solution that’s going to work with you for now and also in future.

You really don’t have to worry much when you’re planning to use hosted solutions like BigCommerce, 3dcart and Shopify. It’s because these hosted solutions use their own Cloud and therefore most of the heavy lifting are being taken care of by themselves.

Web Store Hosting

But if you’re planning to host your own online store, then assessment and selection of web hosting options is critical. Redundant web hosting is a vital factor to ensure your customers would have a super smooth and responsive online shopping experience. What hosting options are you going to choose for your online store? Here are some factors to take into consideration.

Select A Hosting Plan With Sufficient Disk Space And Bandwidth Limits

As we know that, web hosting services store files that build your online store and serve those files for viewing by those who visit website. Needless to mention that your eCommerce site will have hundreds of products, images, videos and a customer database.

Therefore, you’ll need a hosting plan with enough disk space to store all of this, and enough bandwidth for your customers to access your products, including copy, images and other resources.

Hosting Online Store On Shared Hosting

No one wants to spend more money than necessary, and hence shared hosting is the prime choice for most of the websites. Though, shared hosting isn‘t always the best option for an eCommerce store. Mostly, it’s suitable only if you are likely to have limited products, limited traffic and are looking for area specific audience without any plans of expansion. Secondly, if you’re just a startup, then shared hosting would make a lot more sense.

If you happen to choose a shared plan, choose a reliable shared hosting provider that can offer you a good response and round-the-clock customer support. It would be a plus if your web host offers PCI compliant shared plans because many online banks and payment processors require that your hosting is PCI compliant. The PCI compliant shared plans offer a safe and stable environment for your online venture.

Online Store And VPS Hosting

If you’re planning to add a number of products and soon you expect a huge traffic boost then it’s recommended that you opt for a VPS upfront. It is an ideal and more affordable alternative to more expensive dedicated servers while more secure and robust compared to the cheap shared hosting option.

With VPS hosting, you can scale up your hosting resources in no time, at the same time your store will have an isolated and secure hosting environment eliminating the risk of being affected by a bad neighbor as you experience in shared hosting.

The benefits of VPS over shared hosting arise from the fact that the resources are isolated and pre-allocated. For example, other users on same node are misbehaving: this will have little to no impact on your VPS. It does not matter what anyone else is doing on another VPS hosted on the same node – you are guaranteed that your speed and performance won’t be affected.

If you’re alloted with 2 CPUs, then you’ll always have those two CPU’s available to your operations. Similarly, the amount of RAM and disk space you’ve purchased will always be available for your operations, regardless of what else is happening on the physical machine. In a nutshell, your resources are dedicated exclusively to your web store.

Furthermore, if you possess server management skills, you might need root access to install some programs which is impossible with shared hosting. VPS has always been our suggestion for a serious ecommerce startup. Shared hosting is an adequate environment for testing not for production.

Choose the VPS provider that is in business for more than 5 years and capable to offer you longer billing cycles, so you don’t have to switch to a new provider midstream. The good news is that VPS comes in as a happy compromise. VPS initial costs can be as low as $15-$20 per month and you can upgrade it later when your requirements grow.

Ecommerce Store

Dedicated Server Hosting For Online Store

While VPS is an upfront step in the correct direction, and perhaps sufficient solution for relatively smaller storefronts that are just starting out, it’s really a dedicated server that’s probably the best option when it comes to ecommerce sites specifically. If you expect exponential growth in near future (as every business owner hopes) you might as well skip straight to the hosting solution you’re going to eventually need anyway.

Dedicated server hosting is undoubtedly more expensive option compared to sharing and VPS. But when your website is the main driver of your business, dedicated server’s additional

resources are critical for your success. If you’ve ever experienced a slow running ecommerce website hosted on shared or VPS, you’ll see that switching is like getting a supercharge when it comes to loading time, bandwidth, and handling high traffic loads.

In the eCommerce world, shopping cart abandonment is a real issue that can be fixed with more advanced hosting option. Because, approximately 18% of carts abandonment are due to slow loading times, which might cost you thousands of dollars in lost sales.

05 Aug

How To Choose The Right Web Hosting Platform From The Very First Attempt

Web hosting market is flooded with the thousands of companies, each offering crazy deals you cannot resist. Therefore, choosing the right hosting solution from the very first attempt is a bit tricky. Regardless of whether you’ll run a basic site for your small business, or you’re going to build an enterprise-class portal with a number of pages, the first and foremost step is to decide which web hosting platform will work best for you.

Once you caught up in a wrong hand, it is very difficult to move your business elsewhere. Therefore, it is vital to “get it right the first time” with the perfect hosting platform. In this blog post, we’ll go through a checklist that will help you determine the right web hosting option.

Understanding Your Hosting Needs

Before choosing any web hosting service, you should know what you really need to run your site optimally. To determine the hosting requirements, ask yourself some basic questions like:

  • What technologies have you used to develop a website?
  • What is the estimated traffic on your website?
  • What are your resource requirements like, disk storage, memory, CPU, etc.?
  • Does your website need special software?

Based on these questions, you can create a basic outline in your mind what your hosting requirement would be like. If you’re a hosting newbie, then you can always start small with a good shared hosting account.

A shared hosting account is cheap, easy to maintain, and sufficient for most new sites. With a shared account, you can focus on building your website without having to worry about other server-side tasks such as database maintenance and server security. A typical shared account is sufficient to support a WordPress blog with 30,000 to 40,000 monthly unique visitors.

However, if you expect your website to expand really big within a few months/years then you should consider selecting a web host that allows you to upgrade your existing hosting package to the next bigger option whenever required.

So you need to be able to easily upgrade from shared hosting to a virtual private server or dedicated server account for greater processing power, memory capacity, disk storage, and perhaps even enhanced security features.

Refund & Cancellation Policy

If anything goes wrong with your new hosting, you should be able to cancel your hosting plan within the trial period and get your money back in full. It’s important to know how your web hosting provider manages refund requests so that you don’t lose too much money if you have to cancel it.

Some hosting providers charge very high cancellation fees when customers cancel their accounts during trial periods. You should completely avoid these web hosts so you don’t get trapped.

On the other hand, some hosts offer anytime money-back guarantees where you can ask for a pro-rated refund. Before signing up you should check company’s refund/money-back and cancellation policy. What’s the money-back guarantee period, Is there any cancellation charges under the money-back guarantee period? These are some basic questions you should get the answers to before signing up.

Uptime And Reliability

You’ll require a web host which is stable and reliable, both in terms of their servers as well as network connections. Check how much uptime your web host offers. 99.5% and above is the recommended uptime score, but anything below 99% is unacceptable. You should also check the hosting provider’s past uptime records, reviews on various forums, blogs, and third­ party trustworthy review websites.

There are a number of different ways to obtain web host uptime information yourself. The simplest way to do so is by asking their sales representative or else you can simply track web host’s demo IP address with server monitoring tools.

Check Account Limitations

You won’t find this information explicit on any web hosting provider’s site, and none of the review sites will tell you. If you are using too much server resources (even under unlimited hosting) or violating the rules your web host will simply suspend your account.

You will be told somewhere in the terms and conditions that your account may be suspended or terminated for over-utilization of resources. Therefore, before you sign up on a web host, it is important that you read their terms of service.

Additionally, most of the web hosts won’t allow you to run illegal files and/or services on their servers. In case you intend to run a website with pornographic content or site allowing people to download pirated files, you’ll need probably offshore hosting.

24/7 Tech Support

With a web hosting account, you cannot get everything right by yourself. A web hosting service is pointless if it’s not coming with 24/7 technical support. Your web hosting service must have 24/7 support over live chat and phone along with a most comprehensive knowledgebase so that when you face difficulties with your services in the odd hours, your web host’s technical team will help you fix them.

15 Jul

5 Popular Web Hosting Add-Ons That Will Improve Your Website Performance

When you’re online, you are probably competing with lots of websites within the same niche. If your website does not outperform rival websites, this may have a large impact on traffic, conversions, and hence revenue.

Website performance is one of the vital factors and should not be underestimated. If you don’t believe us, better believe Akamai, a leading CDN provider. According to Akamai, 47% of people expect a web page to load in under 2 seconds, and 57% of visitors will abandon a page that takes 3 or more seconds to load. In this blog post, we’ll discuss some of the most popular web hosting add-ons that will take your website performance to the next level.

CDN Services

CDN, Content Delivery Network

A CDN (Content Delivery Network) is a cluster of geographically distributed servers that deliver the static content (images, CSS, Libraries and JavaScript files) quickly to visitors from the nearest server. In more simple words, when visitors browse your site, CDN chooses the nearest server to deliver static content used in the website. Thus, this ensures swift page loads and enhanced user experience.

A soon as you enable the CDN on your website, CDN copies your static contents to geographically dispersed edge servers, and website load is divided among them. Ultimately, your website is highly available to your visitors. CDN is extremely useful for websites with heavy graphics and videos, but struggling with loading speeds.

Antivirus & Anti-Malware Software

Malware is no imaginary problem, especially for the popular CMS like WordPress, Drupal, Joomla, etc. Hundreds of new virus definitions are spread daily across the Internet and antivirus labs have to detect them and find solutions. This malware can completely compromise the security of your site or erase sensitive data. So, it is essential to have a good antivirus software to detect & remove viruses before they harm your system.

With traditional hosting service, you get a basic malware scanner that scans the entire home directory of your hosting space, identify the malicious code and quarantine it. If you want to proactively protect your website then you should consider using a more professional solution like SiteLock, Sucuri Security, Wordfence Security, etc. This software periodically scans your website and notifies you of any issues. Some include a Web Application Firewall (WAF) which monitors your site constantly and looks for the top known threats like Cross Scripting (XSS), Injections, and Cross-Site Request Forgery (CSRF).

Upgrade to SSD Hosting

This is not essentially an add-on to existing hosting, but indeed a hosting upgrade. SSD(Solid State Drive) is the latest computer storage device. The traditional hard drives are effectively mechanical devices, whereas SSDs are completely electronic as there are no moving parts to have to deal with the data. Data is just sent (written) electronically to the storage space or retrieved (read). Therefore, SSDs are significantly faster & more reliable than their SATA or even SAS predecessors.

To measure the speed of a hard drive, a metric called IOPS (Input/Output) is used. It is defined as the speed at which data can be written to or read from the disk. The higher the IOPS, the faster the disk. If IOPS is used as a benchmark then the speed of traditional hard drives like SATA is around 180 IOPS. Whereas the speed of SSD drives is measured between 4,600 to 15,500 depending on disk capacity.

In summary, with SSD hosting, you get the highest performance, faster database queries, faster caching which indeed is the formula for more traffic, more sales, and more revenue. If you have an existing hosting plan, then by upgrading it to SSD hosting, you’re going to see instant performance gains.

Offsite Backups

Server Backup

For frequently updating sites, offsite backups are vital. When your site is hacked, the first thing you would do is to revert to a previous clean version of your website. What if you don’t have a clean, recent backup of your site, probably you’ll be losing information. If you have malware-free backups of your site then restoring would be much easier and quicker process.

A professional automated backup service takes regular ‘snapshots’ of your data. It also allows you to restore the data from different restore points rather than having to use available old backups. With paid backup services, your backups will be sitting on a secure remote server so when the entire server is hacked, you can easily restore it from the offsite backup.

Managed DNS Services

You get only basic functionalities with free DNS services provided by a domain registrar or your own hosted DNS server. All queries will be resolved from a single physical location that makes your site vulnerable to the single point of failure. Thanks to paid DNS services, mostly managed  DNS servers are cloud-based, which gives you a layer of redundancy.

Now suppose a visitor far from your DNS server is trying to access your website, the DNS response can take a while to reach them. With paid service, all zones will be synchronized across all points of presence (POPs) simultaneously.

For more advanced functions and enterprise-class performance, it makes sense to opt for a managed DNS provider, because “Free” DNS services are not built for efficiency and performance. Managed DNS services give you highest uptime, DNS performance, speed, and redundancy.

28 Jun

A Few Signs That You’ve Outgrown Your Web Hosting Account

 

Shared Hosting

Shared hosting is the most common web hosting type. It’s super easy to setup and costs much less compared to VPS or dedicated hosting. No wonder, site owners choose shared hosting services as their first web hosting option and eventually switch to bigger options.

When your website gains the popularity and starts receiving a significant amount of traffic, your hosting plan should also grow with it to accommodate growing business needs. At this stage, it’s vital to track the increasing traffic inflow, evaluate the current resource, and be prepared to take them to the next level.

Sometimes it is difficult to know when it is high time to make this move from one hosting type to another, but there are several indicators that point when this switch becomes inevitable. In this post we will outline several signs that you’ve outgrown your current web hosting account.

Slow Website Performance Especially During Peak Times

Does your site perform slow lately? If yes, it could be that your website exceeds the hosting resource limit and your application is just running out of juice. The fact is that shared hosting is capable to meet  hosting requirements of the basic sites. That being said, when you’re hosted on a shared server, the server resources, such as CPU, RAM, bandwidth, and disk are shared evenly amongst all the websites on that server. It’s quite possible that some resource hungry websites may chew up more resources than others causing the rest to experience slow performance. Obviously, sluggish performance annoys visitors and eventually you may lose their loyalty and sales.

Fortunately, this dilemma can be fixed easily spending only a few dollars extra each month. You can simply upgrade to a VPS hosting plan which enables you to scale up or down depending on your website needs.

Indeed, VPS is a better choice as you don’t need to compete with other clients for resources since allocated resources are dedicated to your VPS only. Additionally, VPS can be customized in terms of server resources allocation. There might be some extra monthly costs, like a control panel license, OS licensing, or managed services in case you don’t have basic server administration skills.

Frequent Downtime

With the shared hosting plan, your server resources (disk space, bandwidth, CPU time, memory) are shared with several hundreds or probably thousands of other websites.

In case one of those websites start acquiring excessive resources, then all of the other websites hosted on the same server will start to run slower or might even crash due to the overload on the server.

If you face frequent downtime with your existing hosting package, you should consider moving to a more stable solution like a VPS or dedicated server.

Increase In Traffic

Your basic hosting package is ideal to cater to websites with relatively low traffic (approximately 2000 visits a day). If you are anticipating more seasonal traffic in coming weeks or your site traffic is increasing day by day you should immediately consider the next hosting option: either VPS or dedicated server. As we know shared hosting always comes with certain limitations, in case your site becomes too huge to get handled it might ending up in a website downtime. So before it gets too late, it’s’ better to switch to the next option.

Poor Load Times

Heavy websites process a number of PHP requests with multiple complex SQL queries running in the background. Such websites demand dedicated resources to run optimally, and when allocated resources are inadequate its loading time increases. If your site’s loading time is high, you should switch to VPS or dedicated hosting where you don’t share, but maintain your own hosting environment.

You Want To Run Custom Software

Sometimes you want to run some custom software on the web server where your website is hosted. Obviously, your web hosts won’t allow you to install that particular software for you only since it may impact other customers as well. Sometimes, you want complete control over your hosting account to perform more advanced actions, such as installing desired software, or setting elevated permissions whenever you want to. Some custom applications require higher privileges compared to that typical shared hosting can offer you.

In this case, you’ll require an advanced hosting alternative where you can get administrative access to your web server. An example of this is when instead of IIS you want Tomcat Apache to run Java web applications.

Your Site Needs More Security

Although shared servers are equipped with firewalls and decent security software, still your project is at risk as your neighbour website may leave some security holes open and yours might get hacked as well.

dedicated server hosting

With a dedicated server account, you get isolated and secure hosting environment along with your own set of resources preventing you from data hacks or getting blacklisted on RBLs.

That being said, if you are processing any sort of sensitive information like credit cards you may not want to share a server with anyone.

22 Jun

Know The Warning Signs That Your Business Could Benefit From Managed Hosting

In the lifecycle of any business, there are certain stages, rites of passage, or turning points that enable further growth. Remember when you started out and you wore 150 different hats from sales to HR? As your business grows, you have the luxury of specializing tasks – both for yourself and your team.

One of the most beneficial points in your business’ growth is the ability to turn over your technology support to the professionals. Whether you’ve managed your IT personally or tasked your HR manager to take care of it, there comes a point when your business has scaled enough that IT becomes more than just a necessary headache – it can become a strategic advantage to fuel further growth.

How do you know if your business could benefit from managed hosting?

IT projects sit on the to-do list for weeks.

Updating your website, technology, or adding systems get pushed to the back burner because you don’t have time to research how to do it, then try to implement it. Plus, what if you accidentally break something? Without a dedicated professional to manage your online assets, it’s difficult to make necessary improvements.

You know your technology could better support your business.

Do you have the same hosting provider, support team, and infrastructure as you did when you started your business? Maybe your team, client base, and revenue has grown but your technology hasn’t grown with it? Finding a hosting provider that can scale with you and provide services above and beyond your current needs is crucial to businesses who are looking to maintain a steady growth.

New employees throw a wrench in your process.

New employees mean new email addresses and phone numbers, not to mention new hardware. If you’ve ever had a new employee show up on their first day without their computer ready for them to use and their phone set up, it may be time to seek out some help.

You dread change because you’re not sure how it will affect your IT systems.

Above and beyond new employees, an acquisition, software upgrade, or even new data regulations all could have major impacts on your infrastructure. Take the recent changes to information and data storage with the GDPR. Wouldn’t it have been nice not to stress about what that meant for your business and simply rely on professionals to ensure your compliance?

When you experience technical issues, it feels like you have to go around in circles to find an answer.

Sick of trying to track down the person or support team who can handle your issue? Feel like your issues get passed from person to person with no one taking responsibility? With managed hosting services from Softsys Hosting, we know that the buck stops with us. Our support team is available around the clock to make sure your issues are solved ASAP.

Think your business is ready to turn your IT into a strategic advantage? Contact Softsys Hosting today to learn more about how we can help.

22 Jun

5 Building Blocks For Your Business Website

When the time comes to take your business online, the process can be overwhelming. For many, web design and hosting seem like a foreign language. Others start building their website, only to get stuck and let it languish for months due to frustration and time constraints.

Here at Softsys Hosting, we like to think of building a website like building a house. There are 5 essential components that every business – large or small – must have to be successful.

  1. Domain: The first step to building your business’ online presence is choosing a domain name. In our house analogy, the domain name that you choose is equivalent to your address. Where people will look to find information about your business. Make sure to choose a name that represents your business, is easy to spell, and is available. Purchasing and registering a domain name for your business will allow you to begin promoting your upcoming site ASAP.
  2. Hosting: Once you’ve chosen your address, it’s time to determine where you will build your site. The hosting provider that you choose will essentially provide the “land” on which you’ll build your business’ online home. As with real estate, there are many variables when it comes to hosting. Do you need a dedicated server or will shared hosting be sufficient? How much data storage will your business require? What are the support requirements that your team will need. We’ve put together a guide to help you determine what hosting provider is right for you!
  3. Strategy: The strategy for your site is like the architectural design of a house – it’s tough to begin building without it! Before starting to build, identify the goals for your site as well as its’ necessary functionality. What pages will you need? What do you want site visitors to do when they come to your site? How do you want them to move through the information?
  4. Platform: When it comes to choosing a website platform, it’s important to evaluate the purpose of your website. Will it be a simple blog? An ecommerce store? An online portfolio? Also consider how user-friendly your site needs to be on the back end. Think of your website platform as the material that you’d use to build a house. There are many options – all depending on the landscape, climate, and needs of the house. WordPress is the most popular web platform for businesses, but Squarespace, Shopify, and Wix all have their advantages as well.
  5. Content: The address has been chosen, walls put up, and now it’s time to fill your house with your belongings – the things that make you uniquely YOU. The same is true for your website. The images, content, and design of the site are what set you apart from your competitors. Consider carefully how you want to position your business, products, or services. As with interior design, you want to encourage readers to “flow” through your website by inviting them to visit the next page, submit a questionnaire, or contact you for more information.