16 May

How To Boost Sales and Benefit From Multichannel Selling?

Have you considered to have your online showcase in more than one channel and finding the ways to boost your sales? This may happen if we move from our comfort zone and evolve at the same time the Internet does.

There is a common citation which says “Don’t Put All Your Eggs in One Basket”. This phrase applies to all businesses that want to succeed. eCommerce became popular in the late 1990s, even though not everybody trusted to buy online, there have been already some people doing that. People also reinvented themselves during the COVID-19 pandemic to keep their businesses up and running and be able to survive, but how can we boost sales and benefit from multichannel selling? Will answer this question below

First, we have to consider the type of business niche we are in, whether there are brick and mortar stores or just online ones. No matter what the option you use to boost sales you will want to know how to benefit from multichannel selling.

Once you recognize the business niche you have, you will have to consider what platform will fit your needs better, even though there are bunch of multichannel options, this does not mean every single option could fit your business and boost sales.

It is important to do a market research so you can see where your target customers are looking for your products or service. This also gives guidelines to reach customers in accordance with their understanding of the product or service. We still have the old reliable option for brick and mortar stores, but even with this option, those types of businesses have looked for strategies to boost sales on multichannel options.

Let’s name some multichannel option so we can get into the matter. Physical stores, catalogs, eCommerce platforms and online marketplaces. Multichannel is important because businesses can reach the right customers and this will be the direct contact with them. Having a multichannel option is always a way of having too much work to do but this will compensate not only in profits, but also in brand awareness.

To get started with a multichannel option let’s try to also keep an eye on each channel we have so we do not miss opportunities to sell.

The first steps to consider are the following.

Location

Are we willing to sell nationwide only or internationally as well? In the case we do it internationally, we have to take into consideration the exchange rates and competitors in the target countries, so that we can deliver pricing model accordingly.

Language

You need to take into consideration language. It must be on universal language, as per studies the English is consider the universal one. Even though there are people not speaking English, most of the countries have acquired phrases or words that are understandable for everybody even for non-English speakers.

Stock

Monitor the product stock on each channel because we can be ready to get sales or provide a service, but if we do not provide the product or service as promised the customer will have a terrible experience and will keep in their mind we are unreliable.

There are plenty of benefits of going multichannel. Among them are:

Have a wider range of prospective clients

Customer will get into your product indirectly. They will have you in mind whenever they decide to go to a specific business. Besides, even if this is not that good for us, but customers appreciate having the option to compare you with different companies. Not everybody goes with the cheaper one: they also consider the quality and support provided.

Boost revenue

Successful businesses not only sell expensive products to increase revenue. Selling small and cheap products on a large scale is an exceptionally good option to increase income.

Increase brand awareness

Even though we are not all the masters in marketing, having multichannel options will lead consumers to develop an instinctive preference towards our brand, our products or service.

Conclusion

There are customers who are not ready to sing up to acquire your product or service, but this is because they have not heard too much about your business. They are trying to investigate about your products, or they are trying to see what other people are saying about your business.

As we have seen in the article it is indisputably essential to have a multichannel to be able to boost sales, not just because this will increase your revenue but also because, at the same time, you are spreading the word showing your products or services in a passive way

SoftSys Hosting is not only offering different types of eCommerce solutions, but also guarantees security and protection required for overall online business success.

15 Apr

A Few Bad Behaviors That Are Harming Your Business And Ways To Fix Them

Behavior is a way of learning to do something: this could be used productively or in the inefficiently way. We will focus on the bad behaviors that are harming your business and ways to fix them to succeed.

There are diverse types of companies. So we cannot measure them with the same yardstick, however, bad behaviors could be produced by any type of business. 

Bad behaviors must be identified with the impact it causes on the business reputation and financial gains – not only right away, but in the long run a well. This will give a ballpark idea if this is a real bad behavior, or just a random bad case. 

Lack of organization

This implies having clear objectives, having the right people in each role to be able to perform what they need to perform, and respecting hierarchical ranks.

By having an organization well-structured thing will flow and bosses will just make sure the objectives are reached. When objectives aren’t reached it is imperative to have contingency plans.

How can we guarantee we really have business processes organized?  Ask yourself the following, so that you will answer your queries:

  • Do we have clear objectives?
  • Have I covered the roles I need? Such as …
  • Do I have an accounting?
    Accountant manages the financial record appropriately. This is especially important when the business is not a startup. If it is a startup let’s just try to invest in necessary stuff so we do not waste money in vain.
  • Do I have an IT person? IT person makes sure we always have our business up and running. If not, that could make us lose money sooner or later.
  • Do I have a salesperson? The salesperson will oversee or interact with customers and will have the skills to sell when customers really need it. This allows the customer to have a great customer experience.
  • Do I have a marketing person? The marketer will handle the strategies every healthy business requires. This includes promoting the brand and the products, creating positive image and ensuring sales growth. 

Micromanaging

A business could have an organization, but sometimes leaders are always making micromanaging. When this happens, people adopt a type of codependency which harms business because employee must have the capability to deal with issues or customers by their own, but if this always implies a boss’s approval, the customers will perceive that the employee could not resolve their issue in a timely manner. People are looking for solutions, not looking for more issues to handle. 

Lack of work-life balance

Nowadays, people are suffering too much anxiety, depression, and some other illness for stress. Businesses that are not motivating their employees to have a work-life balance, for sure will have long term problems because people won’t perform. What businesses could do to avoid this is to make employees work in their shift time only, and employees must accomplish their task during the shift time as well. 

Do not deal with people with a bad attitude

Companies can teach whatever they want and people will be able to learn and understand but companies NEVER could be able to teach how to have a good attitude and how to deal with employees’ bad attitudes. Of course, leaders in some moments of their life will have to deal with those types of employees, however, this does not mean that a leader or whoever must deal with such a situation.  

Once we perceive the employee is demonstrating he has attitude issues, we have to take some time to talk about the issue and how this is affecting the business environment and ask what is causing it. They need both to find a solution. Though sometimes it makes sense to let this employee go.  

A bad attitude never will have a reason to be, however, leaders often do not know what is happening below their eyes, that is why it is good to investigate before deciding to fire someone. There are a few other important things to consider: 

  • Set policies with zero tolerance (which applies to anybody in the company).
  • Do not hire for friendship or familiarity (unless there is a family company).
  • Provide a training period (during this time the company will address some aspects such as company policies, product knowledge, etc). 
  • Show with your example (respect time shift, lunch, and break hours, be respectful with everyone no matter the position).

About SoftSys Hosting

We take pride in having teamwork enough prepared to give a solution to any customer queries. Having your business is something you must be proud of, and if you need a reliable IT partner to support your online efforts our Linux VPS hosting or Window VPS hosting solutions will be an ideal choice. We’re also offering powerful dedicated servers for any resource-intensive needs you may have.

11 Apr

How To Deliver Outstanding Customer Experience To Your Clients

Great and fair attitude is most people need to succeed in life. EQ is becoming more popular than IQ today: this is because customers have shown they really care about the treatment they receive from businesses they interact with or vendors.

Outstanding customer experience could accomplish giving the extra mile.

Companies boast they provide outstanding customer experience, however, in some cases, customer feedback demonstrates they do not. The big question is, how can we deliver an outstanding customer experience to your customers? We will answer this question and share important tips to consider.

First, we must have clarity that outstanding customer experience means that we must treat everyone as if they are our loyal customers. It is not necessary to have a company with customers to practice outstanding customer experience, since this is every case in which we provide outstanding support to either, our vendors, providers, customers or employers. We will be able to carry out the mouth-to-mouth strategy: so they speak well of us, however not everything stays in speaking well but must work hard to give the extra mile in each case we face.

Second, we need to always practice Emotional Quotient (EQ) in which no matter how frustrated or how rude the other person is, we need to focus on giving solutions instead of making the situation worse.

Third, give a real solution, or a real period to do a follow-up. We do not have to play with the experience this customer could face: we must take ownership of the issue even if we are not the ones who can resolve it. At least we will be the one that is going to be the bridge between the case and the good solution.

To deliver outstanding customer experience we must take into consideration that we do not have to take it personally, and we must understand that there are things we can control and there are things we can’t.

Tips that will guide us on how to deliver this outstanding customer experience to our customers.

  • Be kind, friendly, and respectful

These three characteristics go hand in hand, that’s why sometimes we can confuse the difference between them. If we are kind, it does not mean that we should always do what customers want since we must stick to the rules or terms and conditions of the company. Being polite is to demonstrate that we are generous, helpful, and we think about other people’s feelings.

E.g., John, thank you for bringing this point to our attention. We always appreciate our customers’ feedback, and I can assure you I will handle this situation to find an acceptable solution for both parties.

Also, being friendly is a key to demonstrating that we are open to discussing the topic in question. This implies speaking the same language the customer speaks.

E.g., in a tech company, we are not always getting tickets/calls/chats from tech customers. In many cases, there are managers, salespersons, marketers, etc. in which they do not fully understand the tech language. So, we can explain in words they can get it easy and understand better. They will always appreciate you putting on their shoes.

For example,

  • A. Provide the domain name, so I will pull up your account.
  • B. I do not know what that is or where to find it.
  • A. I will be happy to assist you to find it, please open the website in question…..
  • B. Alright.
  • A. What is the name that appears in the https tab?
  • A. Oh, I got it, it is www.mydomain.com.

In addition, respect, maintain an appropriate tone of voice, show the customer that you are not affected by their annoyance in case they are upset. On the contrary, show your respect for their situation with an appropriate tone of voice and appropriate phrases

For example, ‘I see what you mean’, ‘I completely understand your point of view’, etc.

  • Do not take it personally: wear the company shirt

Customers normally contact the first point of contact they have available, either phone, chat, or email, so this means they’re not looking for a specific person directly, but instead looking for someone that can handle their situation, so, in those cases we must wear the shirt from our company and take ownership no matter what happened. Keep in mind that a customer’s experience is always the customer’s perception and feelings about our company.

For example,

Avoid: ‘I am not from that department’, ‘I cannot assist you’ (this is really a terrible answer we can use).

We can transform this into:

‘I will be happy to ask one of my coworkers to help you with this matter’, ‘I will forward your call right now and he/she will give you the assistance you opt for’, etc.

Remember, it’s not what we say, but it’s how we say it!

  • Know your product/company

To know the product/company means also understanding how everything works, so we can stick to what is possible to do and what is not. This will help us to create the right expectations for our customers.

Do your homework, before having contact with your customer, investigate the products you will be handling. This will make you an expert and even if you do not know something you will be able to demonstrate who you are.

For example, in the case we do not have the answer to our customer queries, we can say: “The best team to answer this question will be technical team/billing department. Allow me to talk to them right now and assist you further.”

  • Know your customer

As time goes by, you get to know your customers more and more in order to treat them as they wish. Some tend to complain, and some others are more demanding: stick to all of them and try to show your personalized attention. There is a commonly known citation that says: “Customer is always right”. Though this is false. The customer is not always right, but we will handle the situation in which they do not feel vulnerable. Keep interaction positive by offering positive explanations or options.

For example, instead of saying ‘There is nothing we can do’ we better use ‘One thing we can try is…’. Positive options have the wizard skill of pacing others.

Deliver outstanding customer experience is to exceed customer expectations, always give the extra mile. Giving the extra mile will also create a feeling of happiness for our personal motivation to have done everything in our power.

Also, we will be able to understand that there are things we can manage and there are things we cannot manage. Once we have clarity of this, the situation will flow better with the problems we face.

Some of those examples of manageable or unmanageable are the following:

A path technique that always works is the following:

Listen carefully → Acknowledge feelings → Refocus on a solution → Follow up

This path technique will allow us to keep the situation under control and at the same time we will be able to deliver outstanding customer experience.

About us

SoftSys Hosting offers our clients an extensive range of web hosting services that can be ideally suited to their needs. You can receive any of our cloud hosting services or take your business to the next level with premium dedicated servers.

Our experts are 24/7 available to answer any query you may have before and after you get started. Feel free to contact us at [email protected] or call us at +1-862.214.2255 (x203) so we can discuss the best solution for your business.

21 Mar

Top 7 Emerging Online Business Ideas

There are many ideas for emerging online markets: even though the idea may seem already burned out, it’s not always the case. We’re not speaking about offering the same product which everyone offers, but about creativity, we can put that on.

This includes the opportunity to receive money by doing what we do the best: this can be our hobbies or something you have learned, so you can become popular. The best thing is that as long you like what you’re doing and your audience, your emerging online business will succeed. The key is to add to your product or service exceptionality and stay out of the crowd.

Here we will overview the 7 top emerging online business ideas we can perform.

1. Creating videos and VLOG

Kitchen lovers: how to prepare specific meals step-by-step.

Movie lovers: provide the best or worse movie reviews, giving reasons that support your opinion.

Nature lovers: describing how to contribute to taking care of nature. This may include recycling, planting trees, showing how to grow your beautiful flowers in the garden etc.

Technology lovers: this includes showing them on videos how to improve specific things or how to handle software, apps, etc.

Gamers: streaming your game so others can see various game levels or the best tactics to pass them.

Motivational coach: there are not so many options for those people who are suffering anxiety or depression. If they can find a place where to watch a video that could make them feel better, the community will grow so we remunerate and at the same time we help. Most of the time these people with anxiety or depression don’t have a follow-up process while the situation is harming, so being a motivational coach could be a great idea, since you can help, develop your skills and raise reputation.

2. Teaching

You can teach any topic you are proficient in. This could be a second language or any relevant topic people may be interested in. You can be a tutor of students from elementary until high school or university. You can sell courses to companies and allow them to maintain their employees up-to-date and well trained.

3. Freelance

You can perform projects which you are good at. There are many companies looking for a person to perform some specific tasks which do not require having a full-time employee. This also helps you not to be tied to a specific schedule. This is a very wide concept but some of them could be models for a clothing store or shoes, photographers or image providers, customer support or tech assistance.

4. Marketing consultation

Before launching any business we already have some competence, so even though we have our in-house marketing team it is desirable to have the second opinion from the experienced marketing consultant. What our in-house marketer won’t see, the outsourced partner will be able to descry. Companies will always invest in someone who will help them increase revenue.

5. SEO optimization

Online marketing and SEO go hand by hand. However SEO requires deep knowledge on how to attract organic traffic the correct way. If we can make websites ranking properly for their relevant keywords and attract decent traffic, we will always have a quality job to offer. Because traffic is the first thing to consider when running business online an attracting it properly and effectively is one of the most crucial tasks for any marketing strategy.

6. Web/Software development

Not everyone can be able to learn easily web or software development, however this is the key to performing all the emerging online businesses mentioned above. Since the Internet is used for almost every task nowadays, having an effective website or having a powerful platform is the key to success.

7. Online store

Once you have the niche in which you want to sell online, it’s high time to think over how to organize the whole process. It is recommended that you choose a reliable IT infrastructure to offer reliable data protection and receive high speed of connection while staying closer to your target audience.

Conclusion

The Internet has evolved our life, hence, to be a moneymaker we just need to think deeply about what we can perform, and rest will flow on its own.

What we really need to take into consideration is to whom we entrust our business. SoftSys Hosting will help you not only offer worldwide connectivity, but also run your business smoothly and securely. There are plenty of eCommerce hosting solutions depending on what you require. Contact us at [email protected] or call +1-862.214.2255 (x203) to be guided through available options.

17 Mar

How To Get Passive Income In 2022?

Passive income philosophy has become very popular during recent years, just because our life is more hectic and demanding. As lifestyle is becoming more expensive as well, many people are looking for alternatives to earn extra money without excessive efforts involved.

Passive income gives the idea that it is something easy, or something that can be done while you are relaxing. The reality is that this is not as easy or simple as it is said. To start gaining a passive income it is important to understand that it will not be magic from one day to another. This is a process that needs to be built with passion and well thought.

Before looking at some examples, we must clarify that passive income should require minimum work, so a full-time or part-time job should not be affected by having a passive income.

There are some tips that can help you to think over your next passive income idea.

First, we need to think in two ways:

  1. Do we have money to invest and remunerate?
  2. What is something you are good at or something in which you have great skills that require minimum work?

There are diverse types of passive income include one in which you should invest and then remunerate, and the other is in which you do not need to invest money, but you need to use your skills and head

In the situation when you have money, you can invest in the following:

Buy a property which can be a house, a vehicle, so you can offer it for hire. With Airbnb, if you have a big house, or you can accommodate a room you do not use, you can offer the room. This does not only give you the chance to get passive income, but also, you will have incredible tax advantages because you can claim tax deductions for expenses that relate to your rental income.

Smart affiliation: you can get paid a commission for the earnings you have in an affiliation. Choose a product that can be sold madly. After pandemic lifestyle has changed so we can think over a product that facilitates the home office or online classes. For example comfortable clothing, practical exercises item or something that makes it pleasant and comfortable to stay at home most time of the day.

On the other hand, if you do not want or have the opportunity to invest at all, you still can be able to earn passive income using your skills.

Sell your knowledge: think about what you are an expert in, or at least in something you perform well.

If you are a developer you can show video tutorials how to deal with some bugs or show an easy way you have found to deploy something specific. Also you can develop courses on relevant topics in which people may be interested. Another option is to teach a foreign language and charge for the level they want to reach. If they just want the basic level you prepare a basic course and if they go for intermediate you can go deeper in the course and charge for that.

Either way, while investing or just sharing your knowledge to get a passive income, think over how to store your critical business data in a secure place to avoid information leakage. If you decide to go for investing in your passive income it is recommended to have a simple website or catalog to show your opportunities, so people could be able to see the options that best suits theirs need. On the other hand, if you decide to sell your knowledge this could include uploading videos, courses etc. it is necessary to have this platform secure, so people do not regret from dealing with you.

Conclusion

Regardless of the option you choose to start gaining your passive income, you need to think over your web presence as one of the major digital equities today.

SoftSys Hosting provider offers several types of services: from basic to sophisticated so as you can launch your ecommerce project with our nopCommerce hosting or host your data in a secure VPS or dedicated hosting environment. Our team is ready to suggest a solution that better works for all your needs and makes your passive income come.

Contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

24 Dec

The Psychology of Price: How to Set Up Correct Pricing For Your Product?

How to set up correct pricing for your business and clients alike to stay profitable and not to lose customer loyalty?

The first thing to consider is to have a product knowledgeable person on board. Someone who really knows about the business and what is essential to succeed. In most cases, this person is the CEO or company’s owner as they are those who are responsible for overall profitability and performance. Or course, market, company goals, and competition have an impact on pricing and commercial policy.

Psychology of price is not an easy topic; however, it can drive us to understanding of how this overall process works. There are pricing techniques that help to set up prices to catch peoples’ attention also the are some basic rules that all the businesses should know about. Pricing techniques or basic rules both guide us to have remarkable results in the process. We will cover them, so you are not overwhelmed with all the existing techniques in the psychology of price.

Market Research

Market Research

Market research should go hand to hand with business, but in many cases, we do not pay the necessary attention to it. If we know who the competitors are, we will have a more clear idea of what we may face. Based on that, we will also know the audience we are pointing to and the feedback we’re going to receive.

Know Your Business

You should know all operational business costs as this is the basic when setting up prices. We should have this information always at hand because it is not going to be logical to sell something 30% below the cost price. Of course, businesses should and will use discounts to let people know about special deals and boost sales, though this will be just in a promotional case and should not heavily influence your business marginality.

Knowing Your Audience

Once the business is launched it should have an audience in mind, depending on this audience will be the prices and the goals the business must set. The most important thing is to stay realistic: businesses cannot wait for gross profits if they are just focusing on competitive prices. On the other hand, it is possible to have competitive prices, because you make a profit from mass sales and not of the individual product price.

Stay Aware of the Market Situation

The markets are changing every single second around the world: some products or services are lagging and if the company is not adapting to those changes the customer will jump away easily because the business will be out of date. This applied to all types of business. Clothes, electronics, services to name a few.

Set Up Basic Prices

Basic Prices

Softsys Hosting promotes our own strategy of prices and benefits for clients around the Globe. Fortunately, we’re using a client-first approach that allows us to offer premium quality cloud servers, dedicated hosting, managed VPS services and eCommerce hosting deals with reliable in-house 24/7 support at only the fraction of a price other provides will offer. Don’t take our word for it – just try our services and share your reviews. For special service queries you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available opportunities to meet your requirements.

31 Aug

How to Grow Your Online Business: 5 Tips for Business Development

Learn how to grow your online business

The internet provides many opportunities to be successful, and starting an online business has never been easier. However, the competition can be stiff!

As a business owner, you have to work hard to stay on top of your game and grow your business!

This post will talk about five useful tips for developing an online business into something that will generate sustainable revenue for years (or even decades) to come!

The Basics of Online Business

First, let’s start with the basics and talk about making sure your online business is well-known. If you have a website that no one knows about or never gets any traffic, it won’t matter how hard you work because no one will know about it.

You need to be out there telling people about your business and what you have to offer!

This can be achieved by being active on social media, sending out press releases, and reaching out to local news stations.

You may also want to be sure that the design of your website is professional-looking, clean, and easy to navigate.

If your website is not meeting your expectations, consider hiring a professional web designer and content writer. They can help boost online business growth by creating a site that people want to visit and share.

Once you have a website that gets a fair number of visitors, follow these five tips for online business growth and development.

  1. Have a Well-Defined Business Strategy
  2. Do Your Homework! Perform a Competitor Analysis
  3. Invest in Customer Service
  4. Promote Your Brand Properly
  5. Keep Up-To-Date With What’s Trending

Have a Well-Defined Business Strategy

Grow your online business with a well-defined business plan and business strategy.

A business strategy is a formal plan that outlines the goals of an organization and how to achieve them. Business strategies are based on thorough investigation, market research, competitor analysis, and more!

Business strategy is key to online business growth and development! Without a well-defined plan, businesses may fail or won’t be able to meet the needs of their customers.

If you want your small company to succeed long term, then make sure you work on defining:

  • Clear short and medium-term goals.
  • Monthly expenses associated with running the company.
  • The estimated income from sales.

Remember a well-defined business strategy can help you: define critical goals, measure success, and get the support you need from your team.

Do Your Homework! Perform a Competitor Analysis

Competitors are a great source of information. Learn from them!

Here are some important questions to ask and things to keep an eye on when analyzing your competitors:

  • What sales and marketing strategies do your competitors use?
  • What products or services are they selling?
  • What are their strengths and weaknesses?
  • How they are marketing themselves?
  • What they are selling more of?
  • How they are bundling services?
  • Who they are catering to?

This information is important as you can set yourself apart from the competition by providing something different, having a unique approach, or catering to untapped markets. The business opportunities are endless!

Invest in Customer Service

Customer service can either make you or break a business, particularly a small business.

Make sure you have a well-defined customer service plan that is effective and efficient. This includes:

  • Hiring the right people.
  • Finding out if there are any services your customers are not taking advantage of.
  • Getting customer feedback on their experience with your company and services.

Remember! A happy client who comes back time and time again will keep bringing new business too.

💡 Ready to engage more with your customers? Check out these tips on How to Anticipate Customer Expectations and Gain Their Attention!

Promote Your Brand Properly

You don’t want to be spamming, but you need people to know what your business is about and how it can help them. Here’s what you can do to promote your brand the right way:

  • Incorporate a call-to-action into all of the content you produce so that readers are encouraged to take action (e.g., purchase or sign up for something) after reading the content.
  • Have a social media presence as you can use it to share information on new products/services, upsell existing offerings, etc.
  • Network with other businesses and groups to establish new business opportunities.

Remember, all these strategies are great, but they won’t work unless your website can convert that traffic into paying clients or sales. Invest in a good website design and a premium web hosting service.

💡 Not sure where to start? Check out these tips on How To Find a Reliable Web Hosting Provider!

Keep Up-To-Date With What’s Trending

Finally, keep an eye on what’s trending in your niche.

You can get many good ideas for new products and services that you may want to offer and stay relevant with customers when they are looking for options similar to yours.

Don’t be afraid to invest in new products or business approaches!

Companies that have been in business for many years have often had to redefine themselves or pivot their business model. You can stay ahead of the curve by being open to new opportunities and ideas.

***

Now that we’ve covered the basics for how to grow your online business, we want to hear from you! How are you planning on growing your business this year? What other tips do you have?

24 Aug

The Ultimate Checklist To Starting an Online Business

The Complete Checklist To Starting an Online Business

Starting an online business is an exciting endeavor, but starting one the right way can also be daunting. This checklist provides all of the steps you need to take before starting an online business and tips on making your business successful.

This post is designed for those looking to start their own online business, but even experienced business owners can gain insight from this list of helpful tips!

  1. Research Your Idea
  2. Determine Your Target Audience
  3. Create a Business Plan
  4. Find a Company Name
  5. Register a Business Entity
  6. Register a Trademark
  7. Set Up Your Bank Account
  8. Register a Domain
  9. Find a Reliable Hosting Provider
  10. Design a Logo
  11. Build Your Website
  12. Secure Your Website With an SSL Certificate
  13. Enable Plugins and Widgets
  14. Set up Business Email Accounts
  15. Add Content to Your Website
  16. Create a Google Analytics Account
  17. Use Google Ads To Get More Website Traffic
  18. Set up Social Media Accounts
  19. Setup Email Marketing
  20. Wrapping Up

Research Your Idea

Starting an online business might seem like an easy project, but it often takes more research than you might expect.

To be well prepared when starting your online business you should:

  • Research the market for your product or service to see if there’s a demand.
  • Find out how much competition exists in this space.
  • Do some preliminary financial planning so you can figure out how much starting capital you need.

Determine Your Target Audience

It is essential to define your target audience and understand who they are before starting an online business. This will help you design your website, products, or services in a way that is appealing to your audience.

Create a Business Plan

A business plan is a document that details the steps you will take in starting and running your company. It can include short and mid-term goals you hope to achieve and how much money it will take to do so. A well-crafted and compelling business plan can help you get the necessary funds to start your business or find strategic partnerships.

Find a Company Name

The company name is often the first impression you give a potential customer. Your brand name can resonate with potential clients or give them second thoughts about doing business with you.

When choosing your company name, think of what you want your business to stand for? Take time out now to start brainstorming some company names that will set up an excellent foundation!

Register a Business Entity

Before starting an online business, it’s essential to figure out which legal structure is best for you. Different types of businesses have different tax burdens and benefits associated with them, so research your options carefully before deciding on one.

In the U.S., registering a business entity is usually done at the state level.

Register a Trademark

Once you’ve come up with a good name, it is important to register your trademark for that business or product(s) to prevent other companies from using the same name. In the United States, this can be done through the United States Patent and Trademark Office (USPTO).

Set Up Your Bank Account

You’ll want to set up a business bank account before starting your online business so that you can keep business-related expenses/income separate from your personal ones. Your business bank account will also be used for tax purposes.

Register a Domain

Choose a website name with an easy-to-remember URL. In most cases, your website name will be the same as the company name. Once you have found the right website name, register your domain. You can register your domain for a minimum of one (1) year.

Find a Reliable Hosting Provider

Choose a web hosting provider that offers reliable services and 24/7 customer support. Depending on your needs, you may also want to check if the hosting provider offers full server management, email services, and backup protection.

A logo is a vital part of your website and branding strategy. Your logo will help you distinguish your business itself from other businesses in the same industry.

Make sure to find a design that is visually appealing and reflects your company’s identity. If you need assistance in designing a logo, you can hire a freelancer from Upwork, Fiverr, or Freelancer.

Build Your Website

Once you have your domain name and hosting account, it’s high time to start developing your website. Create a clean and mobile-friendly design for your website that is easy to navigate.

Select the type of website that best suits your business needs – whether eCommerce or a CMS site, like WordPress.

Secure Your Website With an SSL Certificate

When starting an online business use an SSL certificate to secure your website

Website security is critical when starting an online business. The first step you should take towards securing your website is to get an SSL certificate. SSL stands for Secure Socket Layer.

When installed on a server, the SSL certificate will activate an HTTPS protocol and encrypt information between the server and a user’s browser. The SSL certificate

ensures that your website users can safely submit their information without the risk of being hacked or have personal data stolen.

All major browsers will now flag your website as “Not Secured” if you don’t have an SSL certificate set up.

Enable Plugins and Widgets

Add Relevant Plugins and Widgets to Your Website such as SEO tools, social media sharing widgets, Google Analytics, GDPR consent tool, live chat, etc. These plugins and widgets will help you provide a better user experience to your website visitors.

Set up Business Email Accounts

These will be email addresses that your customers, potential clients, and partners can use when reaching out for support or other inquiries about your company.

Your business email should reflect a professional image, so make sure you choose something memorable like ‘[email protected]’ or ‘[email protected]’ or [email protected]’.

Add Content to Your Website

Once you have a website up and running, you need to add some content relevant to what you are offering. Such content might include service or product descriptions, images, videos, text articles, blog posts.

Relevant content will help your website visitors learn more about your company and help with SEO rankings because search engines will index your content when they crawl your site for updates.

Create a Google Analytics Account

Google Analytics is a powerful tool that helps you track traffic on your website and provides valuable insights into what people are doing on your site. You can learn which are your most popular web pages, which pages have low traffic, how users get to your website, and more.

Google Ads can help get more traffic to your website. This is especially important when you are just getting started with your online business.

With the right keywords in your ad copy, you can get in front of potential customers. You can also use retargeting to stay top of mind for those users that visited your website but didn’t make a purchase/decision right away.

Set up Social Media Accounts for Your Online Business

Social media has become an essential part of starting and running any type of online business. Set up accounts on the major networks – Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. to follow and engage with your target audience.

Choose accounts on those social networks where you can best engage with potential customers.

Setup Email Marketing

Set up email marketing software like Mailchimp, Constant Contact or ActiveCampaign, to send regular newsletters to subscribers who want updates from you via email rather than social media channels.

Wrapping Up

Once everything has been set up according to our checklist, go ahead and get those sales rolling in by following marketing strategies and data-driven insights from experts in the field.

P.S. If you need some inspiration for your business, check out Best Online Business Ideas for 2021-2022.

16 Jul

How To Anticipate Client Expectations and Gain Their Attention

Anticipate Customer Expectations and Increase Customer Loyalty

Building a relationship with your clients is key to long-term success. One of the best ways to build a strong relationship with your clients is by anticipating their expectations and then delivering on them.

Don’t be mistaken! There’s no one-size-fits-all approach to keeping clients happy – but there are some general guidelines to follow.

This blog post is for you if you want to provide your clients with a stellar experience that will keep them coming back for more.

Here are six tips on anticipating customer needs and creating a win-win situation for both you and your clients.

6 Clever Tips To Anticipate Customer Needs and Gain Their Loyalty

Pro Tip #1: Put Yourself in the Clients’ Shoes

The best way to anticipate customer needs is by understanding their business and what they are looking to achieve.

Anticipate client expectations by understanding their business and goals

Whenever possible, have a conversation with your new customers to learn more about their needs.

Top Questions To Ask Your Customers:

  • What are your goals? TIP: make sure these are measurable goals.
  • How can our service/ our company, contribute to your success?
  • What would make you feel like a success story? 

Pro Tip #2: Create a Customer Journey Map

Creating a customer journey map will give you a clear idea of the customer buying journey and help you predict potential client questions and issues before they arise.

A well-defined customer journey map will allow you to proactively address pain points before they arise or become significant roadblocks in the customer relationship.

Anticipating your customers’ needs and expectations when purchasing a product from your company could be the difference between gaining new customers or losing them.

 What’s included in a customer journey map?

  • The buying journey.
  • Expectations and goals.
  • Pain points.
  • Proactive solutions.

Step-by-Step Process To Create a Customer Journey Map

  1. Define your buyer personas. Create a customer journey map for each buyer persona.
  2. Research how your clients find your company (organic search, paid ads, referrals, etc.)
  3. What do they do once they get to your website? What pages do they visit, do they ask for support (via live chat, email, phone), what is the average purchase time? What steps do they need to follow to become a client?
  4. Identify obstacles that may deter customers from purchasing and how those might be addressed (slow website, complex sign-up process, unclear website content, etc.).
  5. Map out potential client pain points.
  6. Brainstorm solutions to help clients reach their desired outcomes with ease.
  7. Understand what your clients are looking to achieve with the use of your service and set expectations.

Pro Tip #3: Allow Customers to Influence Company Decisions

If you want to anticipate your clients’ needs, it only makes sense to ask for their input and let them have a say on how the business should evolve.

How to make customers part of the decision-making process:

  • Get their input on what new products or services you should offer next. What’s missing from the mix, what would make them achieve their goals easier, what could make the client experience better than before?
  • Be accountable! Share your company roadmap with your clients – let them know what’s coming next and how soon they can expect to see new features/services.
  • When launching a new product or service, make customers early beta testers – get their feedback before making your new service available to the general public. What could say “I value my customers’ input!” more than this?

Pro Tip #4: Make Customer Feedback More Accessible

There are many ways for clients to provide feedback through social media or email. However, a process is only effective if it’s efficient; therefore, you need an organized and timely approach when collecting customer feedback.

How To Collect Customer Feedback the Right Way

  1. Create a dedicated customer feedback email address, for example, [email protected], where customers can submit feedback or feature requests.
  2. Create a customer feedback form on your website, in-app notifications, and social media platforms. You can link this feedback form to the email address you have previously created to gather all feedback in a centralized place.
  3. Let clients know when they should expect a change. Customers need to know how much time it will take for their feedback to be acted upon and which department will review their comments. 
  4. Don’t forget to thank your customers for taking the time to share their feedback and valuable insights.
  5. Implementing these steps will encourage more people to provide their honest opinion and help you identify any service gaps that need to be addressed as soon as possible.

Pro Tip #5: Conduct Regular Customer Surveys

Use customer surveys to identify customer expectations

Customer surveys help companies identify customer expectations and learn how to serve their needs better. Businesses that measure customer satisfaction often find they have increased customer retention and loyalty. 

There are a variety of ways to measure customer experience. Here are the most common types used by businesses.

Net Promoter Score (NPS)

NPS is a way of measuring customer loyalty by asking customers to rate on a scale of 0-10 how likely are they to recommend your company.

Client Satisfaction Surveys

consist of questions about the quality of service received from the company. The company then uses this information to identify client expectations and learn how to better serve its clientele.

Customer Effort Score (CES) surveys

CES measures how much effort the client had to put in for any given interaction. The CES rating ranges from 0-100, where 100 means extremely easy, and 0 means very difficult.

Examples of CES Questions Are:
  • Rate the ease of use of feature X.
  • Rate how easy it was to find information about service Y on our website.

How To Create Customer Surveys That Will Get Results 

  • Conduct client satisfaction surveys regularly.
  • Keep surveys sweet and short. No one likes 30-minute surveys.
  • Include a mix of open-ended questions and “yes or no” questions.
  • Share the survey results with everyone on the team.
  • Keep track of feedback so that you can identify repeated issues.
  • This one is golden! Always and I always follow up with customers that provided feedback.

Pro Tip #6: Offer 24/7 Stellar Technical Support

Providing 24/7 customer support shows that your customers are your top priority.

Offering 24/7 customer support will help your business improve customer satisfaction and build customer loyalty. You will also have the opportunity to identify customer expectations better and learn how to serve your customers better.

To provide 24/7 excellent Technical Support, try these best practices.

Technical Support Best Practices

Technical Support Best Practices. Improve customer satisfaction and build customer loyalty with 25/7 support
  • Offer a dedicated support email address ([email protected]) and/or phone number where your clients can always reach the technical team.
  • Use customer support software that enables your team to prioritize support tickets, collaborate easily, and keep track of customer interactions. 
  • Implement an SLA (Service Level Agreement) – an SLA sets client expectations for an agreed-upon level of service.
  • Answer client questions promptly.
  • Know what you don’t know! – “I don’t know” is an acceptable answer as long as it’s followed by “but I will find out.”
  • Always follow up with customers if you are unable to answer their questions right away.
  • Learn how your clients use your services so that you can proactively offer support.
  • Offer an FAQ page or Knowledgebase where they can find answers themselves on-demand.

Conclusion

Customers are an essential part of every business, but ensuring high-quality customer service can be challenging. 

In this blog post, we’ve listed six pro tips on how to anticipate client needs. These six tips will help you deliver an exceptional customer experience and gain your customer’s loyalty.

About SoftSys Hosting

At SoftSys Hosting, we take pride in providing stellar customer support 24/7. Our team is here to help you with every part of your online business journey: from getting your project or website successfully launched to scaling large traffic mission-critical websites. 

With a team of in-house experienced sysadmins, we’ll do all the heavy lifting so you can focus on what’s important – growing your business.

Let us know how we can help you with your VPS hostingdedicated server, or cloud hosting needs! Contact us at [email protected] or +1-862-214-2255 (Ext 203).

01 Jul

Why Social Media Is Essential For Business Marketing

Social Media Marketing. Tips to grow your business and successful examples.

Social media marketing is a great way to promote your business and grow your customer base. Through social media, you can engage your existing customers while also bringing your brand in front of new users. According to a report from April 2021 by DataReportalan estimated 4.33 billion people are on social networks. That’s over 55% of the entire population. 🤯

It’s no surprise that marketers are noticing the benefits of social media marketing and allocating more resources to it.

In this article, our team at SoftSys Hosting will share some of the benefits we’ve seen from social media marketing. Additionally, we’ll also share a few examples to help you get inspired and achieve success with your strategy!

What Is Social Media Marketing and Why Is It Important For Business?

Social media marketing (SMM) is a marketing strategy that uses social networks to promote a brand, product, or service – all while building relationships that will turn your followers into loyal customers.

We get inundated with emails, texts, and spam phone calls every day.

Quick! How many unwanted emails have you deleted today?

Unlike other marketing strategies that clutter your inbox, social media gives a chance to be seen by potential customers who are interested in what we’re offering at our business.

Let’s look at some of the ways you can use social media to grow your customer base.

How To Use Social Media To Grow Your Business

Nurture Leads

Your leads might not be ready to sign-up for your service yet, but that doesn’t mean there won’t be a future opportunity. It’s been proven that people are more likely to buy from brands they follow on social media channels.

Use social media to keep in touch with new leads and old ones alike by staying top of mind through targeted posts. This makes it easier for your leads to recognize your company as a trusted source of information and reach out to you when there’s a need for what you offer.

Increase Website Traffic

Social media is a quick and effective way to drive site traffic without spending money on ads, as you’re able to share content with your followers. A common form of driving traffic to your website is by linking to your blog posts, support articles, and product pages.

Create Hype and Encourage Conversations

The quickest way to generate hype and encourage conversations on social media is through contests, promotions, and exclusive announcements that will get people talking.

Another excellent way for you to interact with your fans would be by commenting on their posts, asking questions, and making sure you respond when they comment back.

Build Brand Awareness

Get your followers to know you by sharing your company’s story, events, milestones, mission, and values.

When you share stories about the people behind a business or the values behind a brand, you create an emotional connection between your followers and your company. And guess what? People are more likely to buy from companies that they identify with on an emotional level.

Reach Your Target Audience

Before social media and the internet, people used to advertise in newspapers. But the ad reach was limited by how many readers were getting a copy of that newspaper.

Fast forward to today, you can reach targeted audiences outside your geographical location easily through social media paid ads.

You can target audiences based on location, demographics, interests, behavior, keywords, and more. Then place an ad tailored for your audience so that you can get your message in front of the right people.

Access Real-Time Data Through Social Listening

Social media platforms provide a great way to stay on top of current trends, but it can be challenging sifting through all the noise. That’s where “social listening” comes in!

Social listening is the process of monitoring and analyzing what’s being said about your website or brand online.

It can help a business identify customer needs and keep track of new trends.

Social listening has become an essential tool for understanding what people are talking about online and how their opinions may impact your business or marketing strategy.

Popular social listening tools include Hootsuite, Brandwatch, and Mention.

Create Loyal Customers

Social Media Marketing is a great way to make your customers feel like they are part of the conversation. They’re more likely to be invested and engaged if you let them know that their input matters!

Here are some ways to build trust and increase loyalty within your existing customer base on social media:

  • Create content relevant to their interests or industry.
  • Share product announcements.
  • Highlight customer successes.
  • Address community questions.
  • Share customer testimonials.
  • Learn more about your customers through polls and surveys.
  • Create conversation-starter posts.
  • Get them involved in launching new products by asking for feedback.

Want even more tips for creating loyal customers? Check out our “7 Ways To Improve Customer Loyalty and Retention” guide to learn how you can make your customer base a more profitable one.

Examples of Businesses Who Use Social Media Successfully

First off, it’s essential to acknowledge that the social media landscape is constantly changing, so best practices are always evolving.

There are so many different ways to achieve success. You have to find what’s right for your business and enjoy the process!

Let’s explore the companies that know how to have fun with their social media marketing while also engaging users and increasing brand awareness.

FAST.CO

Fast is bringing much creativity to their hassle-free checkout process. Here’s a post from Fast’s Twitter account before a product launch.

They encouraged Twitter followers to retweet the picture in exchange for having their own profile picture edited with a “Fastronaut” helmet.

Social Media Marketing Examples
Image Source: Fast.co via Twitter

This creative and fun tweet got them hundreds of retweets and a lot of exposure.

Twitter user @guptast1c and her puppy are making a fashionable statement in their Fastronaut helmet.

Social media marketing strategy
Image Source: Fast.co via Twitter

GYMSHARK

The popular fitness clothing company Gymshark creates not only functional products but also creative, fun games for its Facebook community.

One question they posed to their followers was, “Would you rather have an endless supply of the best coffee in the world or best snacks in the world, at your office?”

The post got over 18K likes and nearly 500 comments from the fans on social media.

Social media for business
Image Source: Gymshark via LinkedIn

MICROSOFT

Microsoft took us on a trip down memory lane with this image about Clippie. So many Microsoft users loved the now-discontinued office assistant. No wonder their post got 6K likes!

Nicely done, Microsoft!

successful social media campaigns
Image Source: Microsoft via Twitter

There are many other examples of successful social media campaigns that you can get inspired by. But the bottom line is, don’t do what everyone else does – find what works for you and your followers!

Conclusion

As we’ve seen in this article, social media can be a powerful tool for businesses of all shapes and sizes.

Whether you’re looking to generate buzz, reach new potential customers or just keep your current ones interested in what’s going on with the company, social media can be an invaluable resource for your marketing strategy.