07 Oct

How to Build a Global Brand? A Few Useful Tips

Nowadays global brand seems to be easier to build than ever before due to easy technology access. However, you need to make it work, because this is not only about letting people know about your brand, but letting them think they really need your product or service, or that this is the product or service they have been looking for.

Everyone wants to have a global brand and sell as much as possible although here are some useful tips that will give you an idea about how to start.

Brand Identity

This should be unique and distinct from others brands on the market, even your niche is about many others products and services you still must have it different. This includes name, logo, colors, and typography you will choose for your company, so you will need get help of an expert because you cannot choose any color just that you like. Also it is imperative to think on what it means globally, not only on your local market but also does your audience is Spanish speaker? French speaker, etc. Think about the service you will be able to provide according to the language your prospective clients speak. What will happen if a Spanish speaker needs our service or product and we cannot handle it? Also, you must think that covering diverse types of countries you will have to deal with people from many other cultures which you must respect and adapt.

Understand Customer Behavior

Find out what customers want and what customers think, what their habits are etc., you will be able to discover them working closely with your marketing team. Due to the culture, and due to the time zone, this could change, hence you will have to work with the marketing team to make a deep study of the region you will be working in.

How will you be offering and position your product or service?

What type of advertisement will work better?

What is the purchase decision they use before acquiring this type of product or service?

How old are they?

How often will they be able to acquire it?

Once you understand your customer behavior, you will have a better idea about how to approach them and what will drive them to purchase your product or acquire your service.

Focus On Your Goals

Focus on your goals does not mean just to have them clear, but to work for them to make sure those aligns with your brand identity and mission statement so that when people see your logo or hear about your company in any way, they can easily connect those things back to what they know about it already. These could be achieved through marketing activities such as branding, advertising, social media campaigns, etc.

Take into consideration that people around the world have different values and cultures, so when designing advertising campaign for these people make sure that there are no cultural barriers between them so they can understand what is being advertised without any confusion.

Analyze Your Results

You must save some time monthly, quarterly on what you have been working on. You need to analyze your results to guarantee what you are doing is working perfectly fine or on the other hand you will realize you will have to change strategy immediately. This could be with your team member who has been involved in the process.

To have a successful analysis you must prepare all documentation, tools, surveys, and everything that was part of the process to properly study the results. When analyzing you could be able to understand in which countries you are having more presence, also in which countries you are not having enough presence at all and why. Based on the team analysis you will decide whether to continue putting efforts in that areas or move forward with others.

Conclusion

So, since the main purpose is to have a global brand, you must also entrust your company to a global brand as well. A company where no matter who you are you will be able to contact them and have answers to your queries or concerns in case you need it. With security and VPS offers SoftSys Hosting has multiple data centers which can help you to expand your brand globally.

19 Sep

A Few Important Steps to Build Your Client Loyalty

Building client loyalty is essential for any business which wants to create a long-term, successful relationship with its clients. There are many ways to build customer loyalty, but there are three primary methods that should always be used: creating customer value, providing great customer service, and maintaining communication. By using all three of these strategies, businesses will ensure that their customers will remain loyal for years to come.

It’s easy to put on paper many methods to guarantee customer’s loyalty, however, to put it into practice is completely different because customers should feel what we are offering is honest and sincere. Even though each niche has its process at the end the purpose is the same, which is to build client loyalty, however you need to take into consideration that for each niche the process may change a little bit because the target audience is different.

⦁ Creating customer value  

Unwritten rules are always appreciated. There are unwritten rules that always customers appreciate and even if customers are not telling us at every moment and some of them never mention them, the reality is that all of them appreciate and are key aspects for which they are still with us and return without thinking when they have the chance. 

Facilitate their purchase. You can maintain their process to acquire a product or service. We may have a variety of products or services however if it’s really complicated to acquire any service/product purchase, your clients may feel frustrated. On the other hand if clients can really get what they need, they’ll feel happy and return to you every time they need your products.  

Promotions for current customers. In most cases businesses try to invest in getting new customers, however this will cost more than retaining the current customers we have. According to The European Business Review “Studies have shown that acquiring new clients is five times more expensive than keeping an existing customer”.

It is rather common when customers ask:

⦁ Do you have any promo code?
⦁ Can I get the 50% OFF that is shown on your website? 
⦁ Is there any discount if I place the order in the next three days as you are offering in social media? 

Cases mentioned above are quite common and even though you already know they can run away at any moment businesses do not measure the impact this could have on the total revenue. At the beginning it could sound that you are losing just $15/monthly of one customer, however if in a month we lose 50 customers with an income of $15/monthly we are losing $9.000/yearly, so, if this behavior continues the same in a couple of years your business will go into a tailspin. 

Get customer reviews. Always pay attention to what customers say, since what they express will be what also makes you a good reference or an awfully bad experience for others. You might not know exactly who is on the other side buying your products or services. YouTubers, influencers and TikTokers have become experts in a spreading the word and everybody may have access to a phone with internet and social media to get this information easily and make it viral.

⦁ Providing great customer service

“It’s not what we say but how we say it”.

Businesses have sold the idea that the customer is always right, unfortunately this is not true. You must be objective and give judgment to businesses which are putting effort to have success in it, stop or block customers who want to take advantage of the phrase “customer is always right”. Nevertheless, even if they are not always right, you cannot fight a battle that does not make sense. So there is the reason because there are bunch of polite phrases you can use to show respect to others in this case respect to those difficult customers. Acknowledge customers by showing you have paid attention to their concerns.

⦁ For example, I understand your point, however our customer policies do not allow me to proceed in that way.  

⦁ Thanks for bringing this to our attention, just allow me to explain our process…

⦁ I know the situation seems frustrating to you, what happens in this case is that we are not allowed to move forward because…  

So, using some of the phrases provided above could make them understand that even if you want to put your effort in, or give the extra mile in the situation there are cases that are simply impossible for us to do.  As you may noticed in the phrases you are not even apologizing because you do not have to do it, what you are showing is respect and explanation why it isn’t possible to help.  

⦁ Maintaining great communication 

Communication. Communication will always be what allows us to have a good feedback. There are also diverse types of communication channels to follow and develop. Among the most common channels are:

⦁ Email
⦁ Chat
⦁ Newsletter
⦁ Phone
⦁ Face to face

As a conclusion

Trust in your business, develop processes and make your company client-friendly and you will retain your customer loyalty for many years to come. If you require a reliable online presence and cloud hosting infrastructure, just opt for professional SoftSys Hosting assistance today.

16 Sep

How to Start an Online Business That Will Grow in 2023? 

Having the desire to start an online business is becoming a little bit easier with the time passing. In this article you will discover everything you need to know about setting up an online business. You will learn how to choose a hosting company, get started with online sales via eCommerce platforms such as nopCommerce, WooCommerce and much more.

Since the Internet has become a daily part of our lives, it has also opened a window of opportunities to people who want to do business online. So it is easy to start your own business without having to rent or lease a shop in town, just by using your computer and creating an account on a social media site, where most people are residing, you will be able to launch your own business. 
The big question is how to get started? We will advise step-by-step so you can take into consideration each step and succeed in your online business.  

Decide on a business niche

We can have many options available. However, it is also important to handle the niche we will choose or at least to have a person that could be an expert in the area. There are different options, but not all the options fit people’s skills.  
Some examples of a business niche could be:  

Sell a service such as consulting. Think in what area you are a master so you can work on consultations, in the area you feel comfortable.  

Website developer or app developer. There are many people looking for someone who can develop their app or website, so offering your service as a developer is a great idea to start monetizing.  

Freelance. If you are still afraid of putting all your efforts on working full-time because there is a field that you do not know, you can start working as a freelancer, so you know how things work, you get familiar on where to offer your services, etc. Once you feel comfortable and you have clients you can move little by little to work full-time.

Online courses. There are always people looking to learn something new and different. Sometimes people do not value all the skills they have, but these skills can help people empower others and at the same time earn money. So, let’s think about what you are good at to start selling your services and providing courses.  

Online store. There are so many products you can sell and there is no need to have a physical store. This allows to save money because you will not spend on bills and everything that implies having a physical presence.

Business Name

Once you have chosen the niche, it is important to think of a name for your business. You can check if the name you have in mind is available, clicking on domain registration. You can confirm if the name chosen is available to proceed with the registration so nobody else buys it. The annual costs are incredibly low so this is something that  you can manage.  

Choose a CMS

Also, you do not have to spend a lot of money on a web developer and can start with free and open-source content management system (CMS) such as WordPress by using the Elementor plugin features for free. Also visual composer starter theme, Joomla CMS and nopCommerce platform are available. 

Hosting Provider

Then the next step will be to look for a hosting company where you will have your website up and running. For example, at SoftSys Hosting you will have a few options to choose between a self-managed server or fully managed servers. If you don’t have any technical background, we suggest going for a fully managed option so you do not have to do anything on your end and the technical team can handle everything for you.

Conclusion

Choose a niche that has room for growth, you do not want to get stuck in an industry that is already saturated and has no trending potential. Choose among the most viable online business options for 2023 mentioned above and grow your business to the new heights.

17 Aug

How To Encourage Clients To Spend More Online?

Introduction

There’s nothing worse than a client who doesn’t want to spend money online. When they do, however, it can be a great way to increase sales and build loyalty by creating positive experience with your brand.

Understand the psychology

Understanding the psychology of your customers is important. It’s a good start, but knowing what motivates them can help you encourage to spend more online.

You can get to know your customers better by asking questions about their lives and listening closely as they talk about themselves and their experience. You might even try some simple experiments like sending out surveys or asking people to fill out an anonymous survey using Google Forms (or something similar). So they feel their opinion matters and is important for your business.

Offer free shipping

Free shipping is a great way to encourage online spending. It can be an important factor when you’re trying to sell your product and attract new customers, especially if it’s something that would normally cost money.

When offering free shipping, you should consider how long the buyer has to wait for their purchase. If they have to wait too long after placing an order, they might cancel their order or go elsewhere for it. On the other hand, if there’s no time limit on how long they have before received their items – then this can make them feel more comfortable about spending more money with you!

Use a price comparison tool

Price comparison tools allow customers to easily compare product prices. If you offer a price comparison tool, it’s important that your landing page shows the price of the product in relation to other similar products.

If possible, use a price comparison tool that is easy-to-use and read. Besides showing price is a great strategy because one of the functions of price is to communicate a quality message, therefore, it can influence the conceptual place that your brand occupies in the mind of a target consumer.

Provide accurate product photos

This is important mostly is the business is selling tangible products, so we must consider to take photos of the legit product and make sure this could be with a great resolution camera, so people don’t have surprises when getting the products.

Provide money back guarantee

One of the best ways to encourage clients to spend more online is by providing a money back guarantee. This shows that you trust your product, and it shows them that you’re confident in your customer service. It also shows them how much time and energy you put into making sure everything goes smoothly for both parties involved.

Money back guarantees are especially important when dealing with online purchases because there are no physical stores or offices where people can go when something goes wrong on one side of the transaction (such as an electronic gadget breaking down). If someone buys something from Amazon through their website, Amazon will accept returns if there’s an issue with their product but not always accept returns after sending out replacements for free under certain circumstances – which might mean losing some sales opportunities due to lost profits due to customer dissatisfaction over delayed shipping times caused by faulty merchandise.

Use social media to your advantage

Social media is a great way to get the word out about your products, but it can also be used to build trust with brand. Social media allows you to build a community around your brand and encourage spending.

For example, if you are selling a product like a book or an e-book (or even just an article), you can use social media platforms such as Facebook or Twitter to promote it by sharing links or images of the book on their pages. You could also create content related specifically towards promoting this product on those same platforms (e.g., “come read our new e-book!”). This will help build familiarity with what you’re selling as well as increase awareness about its availability at all times!

However, not all clients are willing or able to spend more online due to various reasons:

They might not have enough credit cards available on their current bank account (or even any).

They may be worried about fraud or identity theft if they shop online.

They might not have access to a good internet connection at home or work so they cannot shop comfortably from their computers without experiencing slow speeds and lag times on websites during peak hours.

Conclusion

As a website owner, you have to be aware of how customers feel about your products. By taking a look at the psychology of your clients and giving them what they want in terms of price, shipping options and photos of the product itself, you can encourage them to spend more money with your store without being a toxic business, but a business that cares.

If you’re looking for premium ecommerce hosting services, consider nopCommerce, WooCommerce or Enterprise Magento hosting by SoftSys Hosting.

15 Aug

A Few Popular Products That Will Probably Remain Trending in 2023

Post-Pandemic Covid-19 brought many changes in people’s lives and behavior. One of the biggest changes was the fact that we can no longer stay in public places as we used to do before this happened. So people were forced to find other ways to get around and for sure continue supporting their families and do things like work from home, because by that moment there weren’t any other options available. Hence, due to this new reality, people were trending some products that even though they’ve already existed even before the pandemic, they became much more popular for the way people acquired them to facilitate their life.

Soundproof headphones

When people were forced to start working from home, they realized that it wasn’t going to be as easy as it seemed. So when it came to the time to have a meeting or make calls with their customers, they realized that they really need a solution to reduce background noise, and also for a better understanding between each other on the line, acquiring soundproof headphones helped them to be able to have those meeting and make calls as if they were working on company office, with these headphones, all background sounds were blocked out so what’s only important is that people could be hear clearly. In addition to this, many of the soundproof models come with noise-canceling capabilities which makes them perfect for use in noisy environments such as airplanes and trains or any other public transportation. This product was so useful that it has been acquired also for people that just enjoy using it due to the noise reduction because even when family members are around during work hours this will allow not to disturb others and vice versa, so definitely this is a highly recommended product that will stay trending in 2023.

AR and VR

Augmented Reality and Virtual Reality have become trending and people really love it: those products have their own reason to be. Augmented reality creates a realistic environment while virtual reality is a completely virtual experience. Even though this is something that we are still seeing changes and updates to improve it every day, this is something that is already having presence in some of our cellphones, so for sure it will have more presence in the coming years.

Wireless charging devices

This is a great and real solution for those who don’t have outlets in every room or place of work or study. Due to the advance of technology, it’s easier to travel and be away from a power supplier because we have the benefits of charging without any problem.

Office chair

We cannot omit this valuable object, this is the key where people are able to do home office work and perform their job effectively. Also office chairs give us the guarantee of working more comfortably in the long term. It also allows us to work at our desk for longer periods without getting fatigued or feeling pain for sitting in an uncomfortable place.

Online courses

Being forced to study from home was well accepted hence most schools decided to continue the modality as well because they realized this was a way to save money. It’s also worth noting that an increasing number of employers are now offering tuition reimbursement as part of their benefits package for employees who want to advance their education, but need financial help doing so.

Conclusion

Those are valuable products that for sure will continue being trending in 2023. The most important is to consider what is the one that can benefit us to take advantage of their great benefits. And if you need a reliable and stable IT environment, consider SoftSys Hosting and the range of reliable cloud, VPS and dedicated services we offer.

27 Jul

How To Choose A Web Designer For Your Online Project? A Few Important Steps

The design of any online project is the face we show online so the web designer should be an expert in the field. In other words, he/she will be the master on the project knowing everything about the same. This implies that he/she knows the terminology of the project to subject matter.

Even though there are many web designers around the world it is not as simple as hiring someone because there are some points, we should take into consideration to succeed. This should be not only beautiful but also it must stick to what we want to show about who we are.

Depending on the business type we should start doing our investigations about who will design our online project, so who we will trust to design our online face.

There are some characteristics that will allow us to recognize a good prospect, such as: industry experience, knowledge about the topic, an attractive portfolio so we can have an idea about his/her work done. Once we have clarity about this, we will also need to follow some steps, so we don’t get lost in our search.

Set realistic target

We should understand yourself what we really need, and what we want to show/demonstrate in your online project: how many products or services you would like to offer, etc. Also, we must take into consideration if in this project you will need to have any specific features on mind. If so, we also need to be open to suggestions or alternatives that other give us. Also consider if for this project you will have someone else who writes down the content or would you like this person to help you also with the SEO and other online marketing efforts.

Company or freelance

Considering if you would like to work with a company or freelance for the project is a great point to consider. There are pros and cons to work either of options: the most important is that we consider as mentioned before the portfolio, hands experience in the project we need to develop. If we decide to go with a company, we have the backup that if something happened a company will respond, and the project will continue moving forward and we will have it as agreed or at least the closest date agreed.

See portfolio

Seeing the portfolio either for the company or freelance is a great good option so we have an idea about how the work looks. However, this doesn’t mean that we will have exactly the same: for instance, we will provide our own requirements, our own features, etc., so they understand our needs and the functionality of our project.

Meeting of completed steps

Agreed since day 1 those meetings of completed scopes, so both the company/freelance and you can be on the same page and follow the process of the project, so you don’t have to complain about something that wasn’t done or completed. Also note they have to be able to go beyond your expectation, you may require something but if in the scope completed you are more than happy and excited with the result you get.

Master on design

To have someone that can be able to design our project, write the content with SEO, it great however we must take into consideration that not all the people are very good in many things. If we were looking first for the best/right designer, we can consider someone else that can give us amazing content. Unless this person or company has experience of both and has success at the same, we could go in having one person or company for the same purpose. If not, we will have to consider someone else to master the thing, he/she is missing. This means we should clarify what exactly we will be getting at the end of the project.

Updated with the latest technology

Technologies are evolving every second, so we must consider if this company/freelancer is updated with the latest changes. If not, we will have to reconsider the prospect because we want someone that can give us solutions, not more issues soon.

Fair budget

We have the right to ask for the project as we wish it should be, however we must also be willing to pay for that. We cannot ask to help us reach the start if our budget only goes to the cloud.

Understand what the background will be

There are persons that after the project is finished, they do not have idea what system they use, so now they want to do future changes, future request, or additional features to be added they do not have clarity what expert is required. So, by knowing the system and platform it will be easier to know what type of assistance and support you may require.

Conclusion

Softsys Hosting offers different CMS options such WordPress, Joomla, and Umbraco Hosting to get started with your online project. There are plans that can fit your needs or we can also offer a custom solution.

25 Jul

Why Any Website Needs HTTPs Today?

When talking about HTTPs now, it is the same as talking about security on the web. The first thing we need is to have security all the way around. Also, we have to understand that we need to use HTTPs via SSL/TLS encryption to guarantee that we will secure the information properly.

Owning a website is a big responsibility, and when developing and deploying the website, security must have to guarantee protection of our data, our customers and partners.

To clarify, HTTPs tend to be like SSL or TLS, however those are different but must go together to work the right way.

HTTPs initials mean Hypertext Transfer Protocol and SSL Secure Sockets Layer or TLS Transport Layer Security. Thus HTTPs is just the protocol that needs to be used to provide a certificate signed by a third party.

The main question is whether it is imperative for our website? What we risk not having the one? To answer those questions there are some obvious and hidden reasons that will give us the insight.

We will check the most common reason so we can understand and be aware about every single website we visit next time.

First, we must understand what HTTP initials means, Hypertext Transfer Protocol. However, this has evolved and now the HTTPs protocol includes letter S, which gives us the guideline that is secure so the initials stated HTTPs Hypertext Transfer Protocol Secure meaning for us that we can share data and the information will be 100% protected.

In other words, this is the guarantee that the website is encrypted, and your data will not be stolen. Also we can do the comparison with the most precious thing we have, which is our home. Let’s imagine that we leave the door open and decide to go on vacation. Our home will be exposed to any intruder who can enter and do whatever he wants. It may be a crude comparison, but if we have our business on the internet, what we wish is to take care of it and make it successful.

Even though it is obvious that everybody will secure their website because they really need to take care of, the reality is that there are still people who believe that even though it is important, this is not something obligatory.

We can see different scenarios which will show us why it is imperative to have HTTPs up on any website. First let’s see some obvious reasons why websites need protection.

Most of online businesses collect sensitive customers’ data and this should be stored securely to avoid any leakage.

When legit customers are on our website, there could be 2 types of pop ups

1. Secure https://ourwebsite.com

Also, if we click on those icons, we could see a message “Connection is secure”

As you can see the green padlock gives us the peace that we are browsing secure hence you can enter any information without any issues.

2. Not secure http://ourwebsite.com

As in the image above you can see this is shown in red or with a warning icon inside which leads us to ask what’s going wrong with this site?

Also, this includes messages like:

“Your connection is not secure” or “Your connection is not private” or “Your connection to this site is not secure”.

For sure we don’t want any of those messages pop up.

This topic of having HTTPs up and running is more crucial for banks, e-commerce projects and some other websites because they are gathering payments and legit information that may be leaked.

After seeing some obvious reasons for using HTTPs via SSL/TLS we can now talk about the hidden reasons that we must consider.

SEO success: Businesses invest a fortune in their marketing strategies: ads, traffic gains, etc. Many rely on Google, so a few years ago Google announced that those with HTTPs will have a better ranking. With this information in mind businesses started using HTTPs via SSL to ensure that the money invested won’t be the waste of resources and time.

Data/Information Integrity: Ensuring that the information will not be manipulated contributes to the success of our business.

Security to sensitive data: Everybody not only needs the information to be protected but also expects it to be protected in this way, the right to privacy is respected and no intruder is able to manipulate sensitive data.

Considering both obvious and hidden reasons we will conclude that we need to have HTTPs up and running no matter if we gather or save sensitive data or not.

Conclusion

Apply smartly all the best practices that make your website successful in the long run. Even though it requires initial investments in SSL certificate purchase, it will be worth it because we are not only protecting our customers’ data but also ensuring 100% trust in our business.

04 Jul

How To Improve Your Website Speed and What Benefits This Provides?

Having a website is a responsibility not only because this benefits our business but also for our customers who are willing to see our products and services online. This implies a set of actions to be taken for this to work properly.

How can we know our website has the right speed? This is quite simple: we do not need specific knowledge to validate. First, we must answer some questions ourselves to see if our website has the proper speed.

Allow one of our friends/family members to open our website and simulate they are customers, depending on their usage experience this will give us some insight on customer experience. We need to test objectively, since our love for our business may case issues.

The following question will give us more insight on our website speed:

⦁ Are we able to open the website and stay on it?  
⦁ How long?  
⦁ The pages we try to click open properly without waiting time?  
⦁ Have we changed browsers to get a better experience? 

Once you have answered those questions above, you will take appropriate actions with an expert developer so he/she can help us to improve overall speed and user experience.

Optimization

We have to know everything about the images, text and scripts allowed to use and run on our website, because depending on plugins, data, images, videos, etc., we will have a better idea what to improve and what is causing us performance issues.  

Cache storage

Many people accessing the website at the very first time will cause slowness on the server, so it is recommended to include cache storage at least for general information from our website to create files that will allow it to load faster next time these people open the website. 

Minify files

In case you have a plugin installed it is important to check that those are compressed enough, with the useless information removed. By doing so that will help because even though this is unnoticed information, these unimportant things will give you impressive results. 

People will stay longer

Once people visit your website, the first impression will be how fast the pages load, it is recommended it should have a maximum of 4 seconds to load. Otherwise, people get frustrated and opt to run away. 

Conversion rate

Conversion is a key for our business success because we can measure one of the most important metrics. So, these metrics are linked to the first one because if people are running away from our website, there is no possibility of getting leads or closing sales.  

Google rank

SEO ranking is also imperative because this generates decent amount of our web traffic, hence not having web traffic or targeted visits, we will be far away from closing sales or getting leads. So having a poorly ranked website is not profitable. 

Hosting provider

The main idea of business is to make it grow so the hosting provider also matters because it should be able to scale as per your business needs without affecting online performance.  

Conclusion 

Taking into consideration all mentioned points we can conclude that every single point is important, and a web hosting provider is a key in our website performance. Because even though we improve a website in all the ways possible if our hosting provider does not offer us an eligible service all the improvements will be in vain. SoftSys Hosting offers real speed and top-notch performance for small to corporate business projects alike.
  

27 Jun

A Few Useful Tips For Mobile Websites

Owning a website is a great option where your customers can see your products, services, etc., hence when thinking about having a mobile version it is recommended that its development, maintenance and monitoring should be adapted to the same.

Only a few years ago people were mainly using desktop computers when checking emails, browsing websites or shopping online, but now smartphones have evolved and most of online traffic is coming to mobile devices. In this article you will find a few useful tips for mobile websites. 

Create a mobile version

In most cases, people create desktop website version and then just adjust it to mobile devices. This works in some cases as people can see it in general terms however this is not recommended because this cause the content images are not sufficiently compatible with a mobile version. Depending on the type of website, people could face some issues such scrolling too much to read a paragraph, or the images could be bigger than they should be, etc. Besides studies, as shown, people do not spend too much time reading big paragraphs on their mobile: they are mostly interested in viewing images and reading short texts.

Develop each application with its master developer

Create a mobile website version first: this will allow you to adapt content and images exactly to your version so people can get the information they just need. Besides by including less text and icons this will cause less bugs to deal with and improve loading time. 

Avoid useless pop ups

Pops up are annoying when they have not a useful reason and this can affect user experience or website speed. Also, they may cause visitors abandon website if those are very often and block their search.  

Use call to action (CTA) smartly

The main idea of a call-to-action buttons is to either get sales, get leads or show valuable information, however in some cases, those can be annoying for people browsing the mobile website. Some of CTAs are difficult to skip, and when this happens people prefer to leave the mobile website causing abandoned rate increase.

Index your mobile site accordingly

We must ensure that we are indexing the mobile site accordingly so we can appear on Google search engine for mobile websites. Once the website is finished, we must create a sitemap and send it to Google, so the search engine crawler becomes aware that you exist with a mobile version.

Easy menu

Hamburger menu has become immensely popular for mobile users ☰, ≡, ㊂. This is easy to identify, so people can go directly where they want by just clicking there and choosing what they are interested in, so considering hamburger menu for any mobile website is a great option. 

Use pops up and menu button strategically

Most people use the mobile device just with one single hand, so it is very pleasant for them to browse a website being able to use just one hand. It is recommended to put buttons such as CTA and menu in the right part of the phone screen so people can use them easily.  

Short content

On mobile websites it is not recommended to put the whole text as on desktop usage. People do not spend too much time reading not only because it is more difficult since the screen is smaller, but also because when looking on mobile website people go directly to what they need, so short and concise text will guide them.

Optimize and compress images

We must do the optimization and compress images as we do on desktop websites, so we guarantee user friendliness and fast loading speed.

Conclusion 

Test if your website is mobile friendly: in case it is not you can start taking the necessary actions to improve it and make it appropriate.  

SoftSys Hosting offers the best VPS servers either self-managed or fully managed so you can host your data securely. Also, we offer password management to guarantee nobody unauthorized can access your mobile website information and mission-critical client’s data. Just choose a suitable web hosting option for you.
 

20 May

What Is Brand Awareness and How to Make It Work For Your Business?

Businesses wish more and more people become aware of their brand, their products, and the services they provide, however, this is not a magic. Brand awareness is defined in simple words as the strategy to make your business renowned. 

The strategy for brand awareness is one of the most important strategies in marketing: this is the beginning of business success because this allows people to know about the company, and allows them to recognize who you are, and what you do. So basically, this is the first steps in marketing any product.  

It is important to mention that with a brand awareness campaign we cannot expect to have big traffic to close sales or gather leads: this strategy is for just getting familiar with people who afterward will become your clients. Normally with this strategy of brand awareness, prospective clients will recall your business name, your logo, and pattern. When the time comes these people will recall you to acquire your products or services. 

How to Make It Work for Your Business?

Even though there isn’t a specific pathway to start the business awareness campaign, there is a bunch of ways depending on the business niche you are in. There are some businesses which depend only on social media presence and there are others that have a presence on websites only. This doesn’t mean that one option is better than the other, but it is because they have had results with either of options.

How to make brand awareness work for your business? It is recommended to follow the next steps to get started:

Interaction

When you go to meet someone to start a friendship you start little by little. You will probably start trying to have a conversation in which you will know their name, interests, etc.. This is exactly how you should start with the brand awareness. Christmas is one of the many examples you will have. This is very important holiday in which people are more sensitive and appreciate good wishes. They won’t be having in mind to acquire a product however they will recall you when they start looking for the product you offer.

Share something about your business

Always it is mandatory to show all the unique benefits you have. When we are trying to meet someone in a relationship, you say all good comments and good vibes about you, the same happens sharing something positive or attractive about your business. It could be how the CEO or owner have achieved their success and so on. People will always look for motivation from anywhere and what a great idea if this comes from your company.

Share thoughts

Sharing professional thoughts has become a great brand awareness strategy, however this must be done within a relevant topic to attract a wide audience of prospective clients. You will be able to share posts in your social networks and make the word spread out. This will also create a positive interaction, because people will start talking about you: thus your business will be gaining trust. 

Educational topics

People has become more familiar with listening to someone else talk or watching videos of someone rather than reading or investigating on their own. So if your topics is about how people can learn something, you will facilitate their search and they will start following you. 

Here are some examples: 

⦁ If your business is related to clothes or accessories, you can provide advice about the different clothing styles and how to combine them.  
⦁ If your business is restaurant related, you can share simple recipes for people to do them at home. 
⦁ If your business is related to marketing, you can provide tips about how to create an audience, or advice to use different social networks.  
⦁ If your business is technology related, you can provide advice on how to deal with some specific bugs, or suggestions on how to handle them. 

Social network activity

Whereas not all social networks work for all businesses, most of businesses should be in social networks. Having social network presence is important because it will increase your potential customer base as 75% of the people who purchase your services or products have already seen some type of content with regard to your business in social networks. 

Conclusion

The idea of brand awareness will never be unreasonable if you really want to see your business grow and succeed. Keep in mind that most of the people with smartphones have 24/7 access Internet and social networks. So you can reach them with the expert opinion, share information about your business and increase brand awareness.

SoftSys Hosting is ready to provide you with the reliable technological hosting platform for any needs you have. You can choose from Linux or Windows cloud hosting or opt for VPS or dedicated solutions. Just make sure that they always meet you growing business requirements.