The Power of Branding: How It Works and What Benefits It Provides
Last Updated on April 14, 2023 by Yasmin Estupinian
Branding is considered a cornerstone in business since this is the starting key to success, how could this be? It is not about branding indeed: the key is that branding increases the trust of customers, so if the business gains trust from customers it will gain overall success in the long run. When customers feel ambassadors of the company, they will be more likely to be loyal.
According to Cambridge Dictionary branding is the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.
The power of branding is all about how you are perceived by people and how you want to be perceived by them. It does not matter if people perceive it well or badly, with a good or bad reputation, in the end, what counts is how much power this has for the success of your business.
The way this works is much more than just having a name, logo, or slogan – this is the way the company defines and says everything about the company, hence the impact this could have on customers.
Branding has a bounce of benefits, such as:
Branding should catch people’s feeling, you should be creative when telling company’s story, what were the beginnings, what makes the business different from others, so they can feel connected and fell they know the company from somewhere even if it is not like that. The main purpose of this is that the story could create in people’s mind and the connection it could have. This will drive the business to build trust with potential customers.
Generates Positive Word-of-Mouth
Once companies have gained trust with people, they will generate positive word of mouth because they will start recommending your brand and expanding the voice in a positive way and this type of branding is becoming more popular in the social media world.
According to Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.
Increases the Value of Your Business
After a good branding of word of mouth your business will increase value due to the reputation people have created of you because this will influence on the decision people will have when choosing your business instead of choosing others.
Building a successful brand involves more than just creating a memorable logo or slogan. It’s about establishing a positive emotional connection with your customers through products, interactions, and experiences that feel unique and create a distinct impression. SoftSys Hosting focuses on customers experience, that is why our clients are always sharing the satisfaction they feel being with us. Rebuilding a brand should start with a comprehensive approach to uncovering what kind of identity your business has and how you can leverage that going forward.