19 Apr

How To Set Up Business Goals Correctly

Last Updated on April 19, 2023 by Yasmin Estupinian

Setting up goals is saying in a different way: my business does matter to me and I will take care of it setting the goals correctly with the right people to guarantee achievable results. However, the work after setting the goals is bigger because you should accomplish them to guarantee the right path in your business.

For doing this there are 5 main keys to consider when setting up them, so as they are achievable, measurable, relevant, specific, and timely. It is normal that people wish to start having success and finish having success in their projects, and this becomes more intense if the success comes from their own business.

Why is it important to set up goals? Without goals is like walking aimless. No matter how big or small your company is, goals will always be important to track your company path. Also, with goals you can make people committed so they feel they are in the right place where they can grow professionally and personally.

How to get started? For most businesses it is not simple to create smart goals, they do not even know how to get started, they have many goals in mind or they do not even know how to prioritize them.

The goals should be either set personally or in a team as a company. Either or, the goals recommendations are to be achievable, measurable, relevant, specific, and timely.


In order to set up an achievable goal you must consider what you have and what you need to accomplish it. For example, if you are setting goals to measure the reviews you have received from your customers, let’s imagine you got the 50% of evaluation from your customers, your goal could be that you need to increase those reviews up to 60% – 70%. This number is achievable, and you have a specific percentage to have it done.


To achieve something no matter if it is big or small it is important that you measure your progress every time you reach an objective so that next time it will be easier for you to keep going straight toward your goal instead of losing track of what you have proposed.

Example of a measurable goal could be to increase sales up to 5% – 10% in the next 3 months, however, to keep track we should be evaluating the milestone month to month, so when the time comes you could well evaluate if the goal was successfully accomplished.


To set goals you should consider them to be relevant to the business and if that will have an impact to make the company grow. Also, this goal refers to professional development in the company. For example, one goal could be “Promote the next team lead with the skills required for the position”. There are companies that instead of promoting an employee prefer to hire people outside, however if you as a business owner try to promote internal employees this will cause employees feel motivated to do their best to be promoted.


Define what is the exact goal you want to accomplish, this could be simple but clear. For example, “increase website traffic for the next month”: this will allow you to know what to expect if either to receive more calls or more chats so you can be prepared.


For this goal you need to consider if the goal is in the short term or long term. The example of a short-term goal is: “Rework the website in the next 2 months to include the new service we will offer to catch customer’s attention”. Also, you can include a deal in which you offer a price for a limited time. For example, SoftSys Hosting offers 50% OFF in the next three months for all new managed Windows VPS hosting clients.

This will help you focus on your goals prioritizing and focusing on the ones that need immediate attention.


As you set up your business goals, remember to make them achievable, measurable, relevant, specific, and timely. This will help you start the year/month off on the right foot, making it more likely that you will achieve these goals.

14 Apr

The Power of Branding: How It Works and What Benefits It Provides

Last Updated on April 14, 2023 by Yasmin Estupinian

Branding is considered a cornerstone in business since this is the starting key to success, how could this be? It is not about branding indeed: the key is that branding increases the trust of customers, so if the business gains trust from customers it will gain overall success in the long run. When customers feel ambassadors of the company, they will be more likely to be loyal.

According to Cambridge Dictionary branding is the act of making a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.

The power of branding is all about how you are perceived by people and how you want to be perceived by them. It does not matter if people perceive it well or badly, with a good or bad reputation, in the end, what counts is how much power this has for the success of your business.

The way this works is much more than just having a name, logo, or slogan – this is the way the company defines and says everything about the company, hence the impact this could have on customers.

Branding has a bounce of benefits, such as:

Creates Familiarity

Branding should catch people’s feeling, you should be creative when telling company’s story, what were the beginnings, what makes the business different from others, so they can feel connected and fell they know the company from somewhere even if it is not like that. The main purpose of this is that the story could create in people’s mind and the connection it could have. This will drive the business to build trust with potential customers.

Generates Positive Word-of-Mouth

Once companies have gained trust with people, they will generate positive word of mouth because they will start recommending your brand and expanding the voice in a positive way and this type of branding is becoming more popular in the social media world.

According to Nielsen’s latest Global Trust in Advertising report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.

Increases the Value of Your Business

After a good branding of word of mouth your business will increase value due to the reputation people have created of you because this will influence on the decision people will have when choosing your business instead of choosing others.


Building a successful brand involves more than just creating a memorable logo or slogan. It’s about establishing a positive emotional connection with your customers through products, interactions, and experiences that feel unique and create a distinct impression. SoftSys Hosting focuses on customers experience, that is why our clients are always sharing the satisfaction they feel being with us. Rebuilding a brand should start with a comprehensive approach to uncovering what kind of identity your business has and how you can leverage that going forward.