Monthly Archives: January 2023

Last Updated on January 18, 2023 by Yasmin Estupinian

If you’re a business owner you work hard and you know how to make things happen. You have a lot on your plate, so you need to know about the top online payment solutions that will help your business grow and make it easier for your customers to pay for products and services.

Whether you are just starting out or have an online business with thousands of customers, it is important to have the right payment solution in place. But what are the best online payment choices? What should you look for in an online payment solution? What should they be able to offer? And how do they work?

Here is a quick rundown of three the most popular online payment options that can help your business grow.

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Stripe

It is a payment processing platform that allows you to accept credit card payments without having to handle sensitive customer information yourself. Stripe works with all major credit card companies in both the US and internationally by securely storing customer data from each transaction in a database rather than on your website where it could be vulnerable to hackers or other security threats.

It can be used for eCommerce or in-person sales worldwide and has very convenient and user-friendly interface.

Authorize.Net

It is another popular option for taking credit card payments online because it’s easy to set up and use, even for those who are not tech-savvy. It also offers an extensive choice of payment solutions that allow businesses to choose the right package based on their needs (such as recurring billing). The company offers custom tools that help businesses manage inventory levels, track sales performance metrics like ROI (return on investment) and analyze customer behavior patterns so they can improve their marketing efforts accordingly.

PayPal

PayPal is one of the most popular and widely used online payment solutions in the world today. It’s easy to set up and use, and it offers a variety of features that make it an excellent choice for businesses large and small. PayPal also offers 24/7 customer support via phone or email if you ever have any questions or issues with your account.

You can also send money through PayPal to another person or business, or you can purchase goods or services online while being charged directly to your PayPal account.

There are many benefits of using different online payment method as you can become more flexible and convenient for your customers while keeping their sensitive financial data safe. Also, this reduces the time to conversion and provides better customer experience. We can mention much more popular online payment options, however it is better to focus on a few of them at the beginning, once you are getting more familiar with online payment solutions and their opportunities.

The commission of each platform is not outlined here because it may change from time to time, so it is better to check prices when the time comes for you to see what the online payment option you will be using for your online business.

Conclusion

Except reliable payment solutions any online business should also consider a fast and secure eCommerce hosting to locate its online assets. Look for 24/7 support and scalability so as when your business grows you can consider either a VPS or dedicated servers without having to switch to another hosting infrastructure.

Last Updated on January 16, 2023 by Yasmin Estupinian

Multichannel is not something that every business can handle due to its cost management and integration, however, it is an option that should be considered for most businesses because this increases brand awareness and improves revenue in the long run. In this blog post, you will be able to see what a multichannel option is and whether it’s viable for all businesses. Also, you will learn how to multiply sales using it.

What Is Multichannel Selling

As the same words mentioned, multichannel is the process of using multiple sales channels to offer services to your customers, so this means being in more than one channel increases the opportunity that people will know about your products/services.

Why To Consider Multiple Channels

There are many benefits of using multichannel selling, however, we will focus on the main benefits/reasons that will make you multiply your sales. First, you as a business owner should be prepared to open your business wherever you have the opportunity to sell, this means, having a presence in different ways, such as a physical store, online store, social media, etc., will allow you to have wide options to reach your target audience, besides at the same time you will be doing brand awareness because the more people see your brand the more will your business gain trust with them.

If you ever have felt inclined to purchase a product just because you have ever seen that brand somewhere, you fell into the strategy of those types of multichannel selling options, so people normally are just looking for prices, comparing product characteristics, etc., at that moment they don’t have the intention to acquire the product however by seeing your brand in different channels they will be keeping this in mind and acquire your product/service when the time comes.

Take Advantage Of The Mobile Commerce Trend

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Most of time people spend with their phones than their desktop computers, whether they are on the go, taking their lunch, or just resting they try to distract a little bit on their phones, so the first place they should see your brand must be their smartphones, even if they are not ready to buy at that moment they will keep this in mind.

Let’s dive into some examples of multichannel selling.

Physical Store

People have a place to visit and be able to buy your product.

Online Store

You develop a website with a desktop and mobile version and show your product so people can also be able to buy from there. Just make sure you have the appropriate integration gateway, so people don’t get frustrated while buying.

Social Media

Facebook, Instagram, and Twitter. Those are social medias customers use the most so, for sure no matter what niche you have, this will be a great channel-selling option.

Marketplace

Amazon is one example of a marketplace, so you will have the opportunity to expand your business visibility.

Now the next step is to understand very well each of the channels mentioned above because even though those sound amazing because you could have the opportunity to grow and expand your business the reality is that some of them could be used independently. If your business is not that big you can handle multichannel manually but if not, you will have to use software to manage your selling and have control all the time.

In physical store you must always have someone in front who will be able to manipulate the sales manually. There is a citation that says: “To err is human”. However, it depends because if it is a small business the process will be easy and faster.

Online stores, social media channels, and marketplaces have become more popular because the business owners have discovered that they can offer their products without having to pay for a physical store, saving money on rent.

So, How To Multiply Sales?

To get started understand very well your niche type, also do a market study where you will be able to understand how business work. For sure you won’t copy or simulate what other businesses are doing but you will see what the area of improvement they have so you can come with an innovation for your business so people like you and feel the need to have your products/services.

Learn the usage of every single channel. If you are not familiar with the multiple channels mentioned, let’s hire people who will help you to understand and guide you about the best way to use them.

Evaluate if each channel is manageable or if you need software to integrate. The best option is an IT integration, however software is not that cheap so you must see if your earnings allow you to make that investment. If not, allow some more time for your business to grow so you can optimize it. Once everything is ready for you to use the multichannel available for your niche, make sure you take care of your business so you can always stay profitable.

Using all the multichannel selling options will allow you to have more options to gather customer data hence your audience will grow as well, so you will notice that each channel is somehow different so the customers will be different as well.

Conclusion

All businesses sooner or later should consider multichannel selling options – the only request is to use them smartly and with the appropriate guidance to succeed. SoftSys Hosting offers eCommerce solutions such as nopCommerce hosting which is very popular to launch your online store. Besides, we offer premium security services that will guarantee your business is always up and running.