12 Dec

How to Engage Clients and Make Them Coming to You More Often?

Last Updated on December 12, 2022 by Yasmin Estupinian

There is a saying: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for life.” The same is true when it comes to your clients. You cannot make them come to you repeatedly by doing what you do now, but there are ways to engage them that will make them feel special every time they come to you. By applying these techniques in your business practice, you will find that clients start coming to you more often because they know the value of what they are getting from your business.

Tell People What You Do

If you want to engage people, tell them what you do. When someone asks, “What do you do?” and they do not get an answer, they think: “Then why should I care?” So, be prepared and provide an accurate answer because if people already ask you is because they are interested in what you do, hence they will be interested in your answer as well.

How To Tell Them What You Do

The best way to tell people what you do is by using stories or examples as opposed to just listing your services/products. For example: “With my company, we help businesses to win online with the wide range of Windows and Linux Hosting packages. Our mission is to provide tailored IT services that help your business growth”. That way, customers get more value from each product/service that we create together because only then can both parties walk away feeling satisfied with their experience together.


Over-delivery is a fantastic way to make clients come back to you more often. It is also a wonderful way to ensure that they continue having positive experiences with your business. When it comes to over-delivering, you need to be creative and find ways of doing so on what you promise or even exceed their expectations.

There are many ways you can over-deliver:

Over-deliver quality. This means providing better products or services than what your clients were expecting, which will make them feel that they have more value for their money spent with you. For example, if you offer free shipping but end up sending their product faster than expected, this would be an over-delivery in speed and efficiency.

Over-deliver service. This involves going beyond customer service protocols as much as possible without compromising on quality standards as well as deadlines for delivery timeframes. An example of this could be sending handwriting thank-you notes after every purchase made from your store instead of just automated emails stating, “thank you for shopping with us!”

Invest in Yourself

Having a prominent level of knowledge about your products and services and being able to communicate with your clients are essential for building a successful business. You need to be able to understand their needs, wants, problems and frustrations so that you can help them solve them by providing the best solution possible based on your expertise or knowledge of what works best for your clients. So, invest in yourself with certifications, training, or coaching sessions so you can be always updated for your customer.

Be Proactive

Being proactive is one of the best ways to keep your clients coming back, and it is something you can do right now. If something happened with their order, you should be the first to reach out and contact your clients with an update or questions. Do not wait for them to contact you; instead, initiate the conversation.

If someone has hired you for something specific, there is no reason they would need to contact you about that job unless there are complications or questions about it (which is usually rare). You do not want them to check in every time something comes up being proactive, so initiating conversations about specific issues before they arise so that everything goes smoothly.

Be Realistic

Being realistic is one of the most important skills you need to have. You do not want to over-promise and under-deliver or make promises that you cannot keep. As such, it is important to be able to say no, when necessary, as well.

The best way to do this is by simply being honest with your clients about what they can expect from your work together and how long it will take for you both to achieve those results:

“I can help you with your online marketing, but this will not be an overnight process. We should plan to work together for some time to get decent results”.

“I can definitely help you to set up your Windows server depending on your availability. Could we please plan together the setup time, so you do not face downtimes on your business”.

Make Your Clients Feel Special

It is not easy to make your clients feel special, but it is worth the effort. Being proactive and being realistic are essential for creating a positive working relationship. Also, being real is important because if you fake it, your client will see through it.

If you want to be a good listener, then you should aim to be sincere and genuine when doing so. When you are around your clients, try being a good communicator by speaking wisely and thoughtfully to avoid awkward silence or misunderstandings between yourselves and/or others present during any given interaction with them (including yourself).

A good leader will also listen carefully for signs of potential problems within their own work environment before they escalate into something worse than just an inconvenience. This means that they proactively seek out feedback from anyone who might have something useful or relevant information related specifically towards meeting their needs better than ever before. This mean asking questions directly first before making assumptions based upon prior knowledge only.


We hope we have given you some useful tips to help you attract and keep clients. We know it can be difficult at first, but if you stay positive, try different approaches, and keep working on your business, then soon enough it will start to pay off.

08 Dec

What Online Businesses Should Expect from 2022 Holidays?

Last Updated on December 8, 2022 by Yasmin Estupinian

Holiday season is here, and you know what that means: Christmas shopping, New Year resolutions, New Year parties and celebrations. As holidays go by, people spend more money than usual on all activities they have planned to mark the occasion. Your business could make this holiday season an income-generating opportunity, but it requires careful planning for future strategies.

Online businesses have been facing many changes in the last few years and these changes are going to affect the way we do our business next year. Below is the list of things that online businesses should expect from 2022 holidays.

Virtual Events

Customers expect to receive something for being a loyal customer, those could be discounts or online gifts which they can utilize in their next purchase. They expect to receive something special for being a loyal customer because they are doing the business a favor by investing their time and money with you.

To win the trust of your customers, it is important that you give them some incentive every now and then so that they know they are appreciated and valued.

New Year Resolutions

People always want to improve, so online businesses want to have a better result for the next year. The holidays are upon us and there is a lot of things to do. People want to be more efficient, online businesses want to improve their business results, and customers are looking for a better experience. Here is what you can expect from your customers in the new year:

· Improved communication skills. Whether this means using chatbots or just being more thoughtful when they speak with you, they will be focusing on communicating in a way that is accessible and easy for everyone involved.

· Transparency. As consumers become more conscious about where the products come from and how ethical their choices are becoming as well as concerned about online privacy issues (particularly regarding big tech companies), transparency will be the key in all areas of business from manufacturing processes to customer service interactions with employees all the way up until delivery day comes around for purchases made online. Communication via messengers could soon replace traditional phone calls entirely due to convenience factors such as cost savings vs time saved (especially since most of the people now use smartphones instead of landlines!). So, contact with people through those channels will be less complicated. This trend may seem strange at first but keep an eye out for changes over time: it could mean important things down the road.

Social Media Campaigns

People are migrating to visit social media before anything else so there is necessary to have a presence on social media, besides, it is a wonderful way to reach your customers and build your brand. It also allows you to generate feedback from customers as well as competitors.

Online Shopping Advantages and Promotions

To get the best price, you need to know how to shop online safely and securely. One of the most important things is to make sure you are buying from a reputable seller. There are a lot of scammers out there who want to trick you into buying their products at unaffordable prices so they can cash in on your lack of experience and innocence.

You also need to be aware of fraudulent websites that might look real but are fake sites created by bad actors or stealing your money through credit card fraud or identity theft. So, there are many ways to know if you are visiting a fake website, one of the easiest ways is to make sure the URL starts as HTTPS instead of HTTP it means the site is secured using an TLS/SSL certificate such https://www.softsyshosting.com/ besides the visible padlock there.

Prepare for the New Reality in 2023

To prepare for this holiday season make sure that your website is ready by auditing it from every perspective: technical, design and content. Make sure that everything works flawlessly without any unnecessary errors or bugs that may disturb the experience of users who come to the site seeking information about your products or services.

Also guarantee there is a plan in place for what needs to be done during holidays: for example, extra manpower. So, everyone knows who will take care of each task/project during those days/weeks leading up until the Christmas Day itself.

Digital Marketing Strategy is More Required than Ever

It is hard to believe, but 2022 holiday season is already here. As the business owner, you should know that this is the time of the year when your customers are eager for deals and discounts.

To be able to compete in this dynamic marketplace, you will need to put together an effective digital marketing strategy that can increase your visibility on search engines and help bring new customers. This can be done through various channels such as social media, email marketing, etc. However, before you start spending money on these channels, it makes sense to consult an expert who will help identify what works best for your specific business model.


When it comes to digital marketing, businesses need to make sure that they are up to date with all the latest trends. This will ensure that they do not miss any potential client base and can successfully reach out to their target audience.

The success of a company’s online marketing campaign depends on how well it is planned out and executed by an experienced team. And we at SoftSys Hosting will work behind the scenes to ensure that your online projects hosted in our cloud hosting infrastructure are always up and running irrespective of holiday season traffic spikes.