17 Aug

How To Encourage Clients To Spend More Online?

Last Updated on August 17, 2022 by Yasmin Estupinian


There’s nothing worse than a client who doesn’t want to spend money online. When they do, however, it can be a great way to increase sales and build loyalty by creating positive experience with your brand.

Understand the psychology

Understanding the psychology of your customers is important. It’s a good start, but knowing what motivates them can help you encourage to spend more online.

You can get to know your customers better by asking questions about their lives and listening closely as they talk about themselves and their experience. You might even try some simple experiments like sending out surveys or asking people to fill out an anonymous survey using Google Forms (or something similar). So they feel their opinion matters and is important for your business.

Offer free shipping

Free shipping is a great way to encourage online spending. It can be an important factor when you’re trying to sell your product and attract new customers, especially if it’s something that would normally cost money.

When offering free shipping, you should consider how long the buyer has to wait for their purchase. If they have to wait too long after placing an order, they might cancel their order or go elsewhere for it. On the other hand, if there’s no time limit on how long they have before received their items – then this can make them feel more comfortable about spending more money with you!

Use a price comparison tool

Price comparison tools allow customers to easily compare product prices. If you offer a price comparison tool, it’s important that your landing page shows the price of the product in relation to other similar products.

If possible, use a price comparison tool that is easy-to-use and read. Besides showing price is a great strategy because one of the functions of price is to communicate a quality message, therefore, it can influence the conceptual place that your brand occupies in the mind of a target consumer.

Provide accurate product photos

This is important mostly is the business is selling tangible products, so we must consider to take photos of the legit product and make sure this could be with a great resolution camera, so people don’t have surprises when getting the products.

Provide money back guarantee

One of the best ways to encourage clients to spend more online is by providing a money back guarantee. This shows that you trust your product, and it shows them that you’re confident in your customer service. It also shows them how much time and energy you put into making sure everything goes smoothly for both parties involved.

Money back guarantees are especially important when dealing with online purchases because there are no physical stores or offices where people can go when something goes wrong on one side of the transaction (such as an electronic gadget breaking down). If someone buys something from Amazon through their website, Amazon will accept returns if there’s an issue with their product but not always accept returns after sending out replacements for free under certain circumstances – which might mean losing some sales opportunities due to lost profits due to customer dissatisfaction over delayed shipping times caused by faulty merchandise.

Use social media to your advantage

Social media is a great way to get the word out about your products, but it can also be used to build trust with brand. Social media allows you to build a community around your brand and encourage spending.

For example, if you are selling a product like a book or an e-book (or even just an article), you can use social media platforms such as Facebook or Twitter to promote it by sharing links or images of the book on their pages. You could also create content related specifically towards promoting this product on those same platforms (e.g., “come read our new e-book!”). This will help build familiarity with what you’re selling as well as increase awareness about its availability at all times!

However, not all clients are willing or able to spend more online due to various reasons:

They might not have enough credit cards available on their current bank account (or even any).

They may be worried about fraud or identity theft if they shop online.

They might not have access to a good internet connection at home or work so they cannot shop comfortably from their computers without experiencing slow speeds and lag times on websites during peak hours.


As a website owner, you have to be aware of how customers feel about your products. By taking a look at the psychology of your clients and giving them what they want in terms of price, shipping options and photos of the product itself, you can encourage them to spend more money with your store without being a toxic business, but a business that cares.

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15 Aug

A Few Popular Products That Will Probably Remain Trending in 2023

Last Updated on August 15, 2022 by Yasmin Estupinian

Post-Pandemic Covid-19 brought many changes in people’s lives and behavior. One of the biggest changes was the fact that we can no longer stay in public places as we used to do before this happened. So people were forced to find other ways to get around and for sure continue supporting their families and do things like work from home, because by that moment there weren’t any other options available. Hence, due to this new reality, people were trending some products that even though they’ve already existed even before the pandemic, they became much more popular for the way people acquired them to facilitate their life.

Soundproof headphones

When people were forced to start working from home, they realized that it wasn’t going to be as easy as it seemed. So when it came to the time to have a meeting or make calls with their customers, they realized that they really need a solution to reduce background noise, and also for a better understanding between each other on the line, acquiring soundproof headphones helped them to be able to have those meeting and make calls as if they were working on company office, with these headphones, all background sounds were blocked out so what’s only important is that people could be hear clearly. In addition to this, many of the soundproof models come with noise-canceling capabilities which makes them perfect for use in noisy environments such as airplanes and trains or any other public transportation. This product was so useful that it has been acquired also for people that just enjoy using it due to the noise reduction because even when family members are around during work hours this will allow not to disturb others and vice versa, so definitely this is a highly recommended product that will stay trending in 2023.

AR and VR

Augmented Reality and Virtual Reality have become trending and people really love it: those products have their own reason to be. Augmented reality creates a realistic environment while virtual reality is a completely virtual experience. Even though this is something that we are still seeing changes and updates to improve it every day, this is something that is already having presence in some of our cellphones, so for sure it will have more presence in the coming years.

Wireless charging devices

This is a great and real solution for those who don’t have outlets in every room or place of work or study. Due to the advance of technology, it’s easier to travel and be away from a power supplier because we have the benefits of charging without any problem.

Office chair

We cannot omit this valuable object, this is the key where people are able to do home office work and perform their job effectively. Also office chairs give us the guarantee of working more comfortably in the long term. It also allows us to work at our desk for longer periods without getting fatigued or feeling pain for sitting in an uncomfortable place.

Online courses

Being forced to study from home was well accepted hence most schools decided to continue the modality as well because they realized this was a way to save money. It’s also worth noting that an increasing number of employers are now offering tuition reimbursement as part of their benefits package for employees who want to advance their education, but need financial help doing so.


Those are valuable products that for sure will continue being trending in 2023. The most important is to consider what is the one that can benefit us to take advantage of their great benefits. And if you need a reliable and stable IT environment, consider SoftSys Hosting and the range of reliable cloud, VPS and dedicated services we offer.