Last Updated on August 17, 2022 by Yasmin Estupinian
There’s nothing worse than a client who doesn’t want to spend money online. When they do, however, it can be a great way to increase sales and build loyalty by creating positive experience with your brand.
Understand the psychology
Understanding the psychology of your customers is important. It’s a good start, but knowing what motivates them can help you encourage to spend more online.
You can get to know your customers better by asking questions about their lives and listening closely as they talk about themselves and their experience. You might even try some simple experiments like sending out surveys or asking people to fill out an anonymous survey using Google Forms (or something similar). So they feel their opinion matters and is important for your business.
Offer free shipping
Free shipping is a great way to encourage online spending. It can be an important factor when you’re trying to sell your product and attract new customers, especially if it’s something that would normally cost money.
When offering free shipping, you should consider how long the buyer has to wait for their purchase. If they have to wait too long after placing an order, they might cancel their order or go elsewhere for it. On the other hand, if there’s no time limit on how long they have before received their items – then this can make them feel more comfortable about spending more money with you!
Use a price comparison tool
Price comparison tools allow customers to easily compare product prices. If you offer a price comparison tool, it’s important that your landing page shows the price of the product in relation to other similar products.
If possible, use a price comparison tool that is easy-to-use and read. Besides showing price is a great strategy because one of the functions of price is to communicate a quality message, therefore, it can influence the conceptual place that your brand occupies in the mind of a target consumer.
Provide accurate product photos
This is important mostly is the business is selling tangible products, so we must consider to take photos of the legit product and make sure this could be with a great resolution camera, so people don’t have surprises when getting the products.
Provide money back guarantee
One of the best ways to encourage clients to spend more online is by providing a money back guarantee. This shows that you trust your product, and it shows them that you’re confident in your customer service. It also shows them how much time and energy you put into making sure everything goes smoothly for both parties involved.
Money back guarantees are especially important when dealing with online purchases because there are no physical stores or offices where people can go when something goes wrong on one side of the transaction (such as an electronic gadget breaking down). If someone buys something from Amazon through their website, Amazon will accept returns if there’s an issue with their product but not always accept returns after sending out replacements for free under certain circumstances – which might mean losing some sales opportunities due to lost profits due to customer dissatisfaction over delayed shipping times caused by faulty merchandise.
Use social media to your advantage
Social media is a great way to get the word out about your products, but it can also be used to build trust with brand. Social media allows you to build a community around your brand and encourage spending.
For example, if you are selling a product like a book or an e-book (or even just an article), you can use social media platforms such as Facebook or Twitter to promote it by sharing links or images of the book on their pages. You could also create content related specifically towards promoting this product on those same platforms (e.g., “come read our new e-book!”). This will help build familiarity with what you’re selling as well as increase awareness about its availability at all times!
However, not all clients are willing or able to spend more online due to various reasons:
They might not have enough credit cards available on their current bank account (or even any).
They may be worried about fraud or identity theft if they shop online.
They might not have access to a good internet connection at home or work so they cannot shop comfortably from their computers without experiencing slow speeds and lag times on websites during peak hours.
As a website owner, you have to be aware of how customers feel about your products. By taking a look at the psychology of your clients and giving them what they want in terms of price, shipping options and photos of the product itself, you can encourage them to spend more money with your store without being a toxic business, but a business that cares.