20 May

What Is Brand Awareness and How to Make It Work For Your Business?

Last Updated on May 20, 2022 by Yasmin Estupinian

Businesses wish more and more people become aware of their brand, their products, and the services they provide, however, this is not a magic. Brand awareness is defined in simple words as the strategy to make your business renowned. 

The strategy for brand awareness is one of the most important strategies in marketing: this is the beginning of business success because this allows people to know about the company, and allows them to recognize who you are, and what you do. So basically, this is the first steps in marketing any product.  

It is important to mention that with a brand awareness campaign we cannot expect to have big traffic to close sales or gather leads: this strategy is for just getting familiar with people who afterward will become your clients. Normally with this strategy of brand awareness, prospective clients will recall your business name, your logo, and pattern. When the time comes these people will recall you to acquire your products or services. 

How to Make It Work for Your Business?

Even though there isn’t a specific pathway to start the business awareness campaign, there is a bunch of ways depending on the business niche you are in. There are some businesses which depend only on social media presence and there are others that have a presence on websites only. This doesn’t mean that one option is better than the other, but it is because they have had results with either of options.

How to make brand awareness work for your business? It is recommended to follow the next steps to get started:


When you go to meet someone to start a friendship you start little by little. You will probably start trying to have a conversation in which you will know their name, interests, etc.. This is exactly how you should start with the brand awareness. Christmas is one of the many examples you will have. This is very important holiday in which people are more sensitive and appreciate good wishes. They won’t be having in mind to acquire a product however they will recall you when they start looking for the product you offer.

Share something about your business

Always it is mandatory to show all the unique benefits you have. When we are trying to meet someone in a relationship, you say all good comments and good vibes about you, the same happens sharing something positive or attractive about your business. It could be how the CEO or owner have achieved their success and so on. People will always look for motivation from anywhere and what a great idea if this comes from your company.

Share thoughts

Sharing professional thoughts has become a great brand awareness strategy, however this must be done within a relevant topic to attract a wide audience of prospective clients. You will be able to share posts in your social networks and make the word spread out. This will also create a positive interaction, because people will start talking about you: thus your business will be gaining trust. 

Educational topics

People has become more familiar with listening to someone else talk or watching videos of someone rather than reading or investigating on their own. So if your topics is about how people can learn something, you will facilitate their search and they will start following you. 

Here are some examples: 

⦁ If your business is related to clothes or accessories, you can provide advice about the different clothing styles and how to combine them.  
⦁ If your business is restaurant related, you can share simple recipes for people to do them at home. 
⦁ If your business is related to marketing, you can provide tips about how to create an audience, or advice to use different social networks.  
⦁ If your business is technology related, you can provide advice on how to deal with some specific bugs, or suggestions on how to handle them. 

Social network activity

Whereas not all social networks work for all businesses, most of businesses should be in social networks. Having social network presence is important because it will increase your potential customer base as 75% of the people who purchase your services or products have already seen some type of content with regard to your business in social networks. 


The idea of brand awareness will never be unreasonable if you really want to see your business grow and succeed. Keep in mind that most of the people with smartphones have 24/7 access Internet and social networks. So you can reach them with the expert opinion, share information about your business and increase brand awareness.

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16 May

How To Boost Sales and Benefit From Multichannel Selling?

Last Updated on May 16, 2022 by Yasmin Estupinian

Have you considered to have your online showcase in more than one channel and finding the ways to boost your sales? This may happen if we move from our comfort zone and evolve at the same time the Internet does.

There is a common citation which says “Don’t Put All Your Eggs in One Basket”. This phrase applies to all businesses that want to succeed. eCommerce became popular in the late 1990s, even though not everybody trusted to buy online, there have been already some people doing that. People also reinvented themselves during the COVID-19 pandemic to keep their businesses up and running and be able to survive, but how can we boost sales and benefit from multichannel selling? Will answer this question below

First, we have to consider the type of business niche we are in, whether there are brick and mortar stores or just online ones. No matter what the option you use to boost sales you will want to know how to benefit from multichannel selling.

Once you recognize the business niche you have, you will have to consider what platform will fit your needs better, even though there are bunch of multichannel options, this does not mean every single option could fit your business and boost sales.

It is important to do a market research so you can see where your target customers are looking for your products or service. This also gives guidelines to reach customers in accordance with their understanding of the product or service. We still have the old reliable option for brick and mortar stores, but even with this option, those types of businesses have looked for strategies to boost sales on multichannel options.

Let’s name some multichannel option so we can get into the matter. Physical stores, catalogs, eCommerce platforms and online marketplaces. Multichannel is important because businesses can reach the right customers and this will be the direct contact with them. Having a multichannel option is always a way of having too much work to do but this will compensate not only in profits, but also in brand awareness.

To get started with a multichannel option let’s try to also keep an eye on each channel we have so we do not miss opportunities to sell.

The first steps to consider are the following.


Are we willing to sell nationwide only or internationally as well? In the case we do it internationally, we have to take into consideration the exchange rates and competitors in the target countries, so that we can deliver pricing model accordingly.


You need to take into consideration language. It must be on universal language, as per studies the English is consider the universal one. Even though there are people not speaking English, most of the countries have acquired phrases or words that are understandable for everybody even for non-English speakers.


Monitor the product stock on each channel because we can be ready to get sales or provide a service, but if we do not provide the product or service as promised the customer will have a terrible experience and will keep in their mind we are unreliable.

There are plenty of benefits of going multichannel. Among them are:

Have a wider range of prospective clients

Customer will get into your product indirectly. They will have you in mind whenever they decide to go to a specific business. Besides, even if this is not that good for us, but customers appreciate having the option to compare you with different companies. Not everybody goes with the cheaper one: they also consider the quality and support provided.

Boost revenue

Successful businesses not only sell expensive products to increase revenue. Selling small and cheap products on a large scale is an exceptionally good option to increase income.

Increase brand awareness

Even though we are not all the masters in marketing, having multichannel options will lead consumers to develop an instinctive preference towards our brand, our products or service.


There are customers who are not ready to sing up to acquire your product or service, but this is because they have not heard too much about your business. They are trying to investigate about your products, or they are trying to see what other people are saying about your business.

As we have seen in the article it is indisputably essential to have a multichannel to be able to boost sales, not just because this will increase your revenue but also because, at the same time, you are spreading the word showing your products or services in a passive way

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