08 Feb

The Secrets of Finding a Profitable Online Business Niche

Last Updated on February 8, 2022 by Yasmin Estupinian

Trying to find a profitable online business niche may sound a bit complicated because everybody wants to succeed, but not all succeed in reality. The great news is that the secret is available to everyone.

We just need to stop procrastinating and let us guide you smartly throughout the process. There is not a specific guide we have to follow to find a profitable online business niche, but there are some ideas that have demonstrated high efficiency in finding it.

1. Brainstorming

Brainstorming ideas about topics you may be interested. In such a way you will not have too many things to think over and you will stay more focused.

2. Smart Research
Even though it sounds great to do what we love the most, we need to also do research to see if that niche, we are thinking about, will be profitable. As there are some topics that may be interesting for us, however, does not have the impact we wish on the market. By doing the research, we will find out real statistics that gives us an idea of how many people are interested in that.

3. Using Social Media and Social Networks

Use social voice to decide what will have a hype on the market. Create a social media account, create polls, contests and other activities to engage most of your target audience. Ask questions and collect opinions. This all in complex can be one of the main sources of useful information when choosing your online market niche.

4. Willing to be Up-To-Date
As all the good stuff have its cost, we have to work hard to go with time and audience requirements. If the service or products we’d like to offer are outdated, they won’t probably be profitable in the long run.

5. Study the Competitors
In most cases it’s important to stay unique about what we offer, however it is also true that in most cases we won’t be the only one offering such a product/service. The niche will probably contain more or less competitors and we need to study and analyze them. The idea of studying the competitors is not to copy what they are doing but getting positive and negative experience and trying to distinguish from them.

Conclusion
Finding a profitable business niche may not be easy, but the secret is on you. If you require a secure hosting solution or have any queries on how to launch your project online and what could be the best option in your specific case, just contact us at sales@softsyshosting.com or +1-862.214.2255 (x203) and we will guide you through available options.

02 Feb

Tips to Upsell and Cross-Sell: Easy Ways to Boost Revenue

Last Updated on February 2, 2022 by Ruchir Shastri

Kindness is the key to approaching anyone, hence when it comes to the words ‘upsell’ and ‘cross-sell’ we imagine pushing people, trying to convince someone to purchase more than they intend.

Friendly communication

We will overview both upselling and cross-selling strategies, how they can help us to boost revenue in our business as while ignoring them we are missing a big opportunity to increase our revenue. However, before getting started we should define in short what is the difference between both, so we can completely understand their functionality.

Upselling: Persuade buying a product with a higher price than the customer has primarily selected.

Cross-Selling: Persuade getting an additional product to the primary order.

To accomplish any of those great opportunities, here are some tips that can help us. 

Commitment

People must engage in the well-being of the company and look for opportunities where the idea is not only to sell products just because, but to give solutions to customers’ needs.

Probing Question / Active Listening

This is one of the most assertive strategies: customers may already know about what they need/want, however, based on the probing question we are going to land to cover what they really need. They will also appreciate it if we are sincere in explaining why they will benefit from such a product. If we achieve that, we are not only boosting our revenue but also ensuring long-term customer relationships. And if we would like to see the employees’ well-being, we can do that because if we ensure long-term customers, we are bringing more revenue to the company, and we have the possibility to enlarge our team and have people motivated.

Use Customer’s Words Timely

When costumes have already expressed all that they require, we can use their own words in a straightforward way, so they won’t feel the pushing feeling you are trying to sell. Some examples of this could be “As you mention you would need to have….. Based on that, we can offer you…” or “You are missing to have……. So, we can help you to get this………” Those are simple phrases but if customers listen once again, they need it, or they are required to have it, this will put the sense of getting the product or service.

Be Opportune

To be opportune when offering a cross-sell or upsell will be much appreciated by customers. Normally this practice is used at the end of the purchase agreements, so in the middle of the conversation, we should say the benefits of the product or service, so customers understand why they should be paying more or add more products/services to their order. Also, there is a possibility that some customers do not need to be driven to this type of offer, when this happens it is better to neither offer a cross-sell nor upselling.

Come Natural

Nothing resists the power of love! Try to sound natural in the whole conversation with customers because if they feel you change the mood just when you are trying to cross-sell or upsell, for sure this customer will be rejecting your offer.

Personalize the Conversation

Personalised conversation

Provide your name, phone number, email if possible, or any contact information. Also, try to use the customer’s name and refer by the name in the entire conversation. Use Mr/Mrs. and the last name or ask the customer how they prefer to be called. Do not ask for all customer information at first, just the basics that will allow flowing the conversation. This will create a nice and positive environment required to cross-sell or upsell.

Also, it is imperative to stay with a company that does not push customers just because, but really meets their needs and expectations. SoftSys Hosting has been working for many years using the customer-first approach: this means offering clients what they need and always more.

If you need quality dedicated, VPS, or eCommerce hosting, SoftSys Hosting is here to provide you with the most extensive choice of reliable plans. Moreover, if you have some special queries on how to host your own projects, you can contact us at sales@softsyshosting.com or +1-862.214.2255 (x203) and we will guide you through available options.