19 Oct

How to Make Your Business Stand Out from Competitors

Last Updated on October 19, 2021 by Ruchir Shastri

There are some common slogans most businesses use to catch people’s attention, but not all of them are what the company’s culture preaches. Clients should know if this is the way the company works even before doing business with them. What is the approach the company uses, what are their values, and whether are they in harmony with its targeted audience?

The main objective for every single company is to gain profit, but is the company disposed to take care of the customers and the processes to make the business grow sustainably? These are some questions that we will answer below and that will be the best way to stand out from competitors.

1. Listen to customer needs and focus on pain points

The key to business success is to listen to what the customer needs are, and pay attention to details. By doing so, it will allow us to take ownership with responsibility and give a frame of reference if our company has the skills to take that specific request and how we can overcome any pains customers have.

2. Build a trustworthy company

Listening to customer needs is not enough to show that we care about people. Being honest is highly appreciated. Although honestly does not pay money by exchanging information honestly is the way to advertise your company culture from mouth-to-mouth. In the long run, people will recognize it, they will prefer to stay next to a company that does not put false hopes on them.

3. Customer service

Customer Service

This is something that every single business wants to provide and most of the businesses use this slogan as a competitive advantage, however, this is not enough just to say that. Once you interact with clients, they will realize the type of business you are in, and if they don’t feel you treat them with respect and kindness, they will move even if you provide the best of the product ever. Hence, correctly evaluate the quality of the customer service you offer.

4. Concentrate your attention on a specific niche

Even though during the growth process of our company we realized that there are some products that give more money than others, or even worse there are products that become hyping up and everybody wants them, we must take our strategic company’s vision as the main point. The company has to be known for having something word class. As a common quote says, we cannot mix pears with apples.

5. Create communication channels for your customers

Communication Channels

For example, the official business blog is a good way to build trust. People will know that your company is not all about selling a product, but also you care about providing useful information, so this will allow interacting with your audience, customers, and others interested in what you write and do.

6. Use clear term and condition policies

This is something not that common however really important because when something happens company is supported by those terms and conditions which most of the time people don’t read. Even though we cannot push them to read before getting our products/services, we can advise taking a look at them at least in general terms.

7. Set right expectations

We can’t offer to drive customers to Saturn if we can drive them to Mars only, that’s why your customers should have the right expectations on the products or services that your business offers.

8. Follow up

Follow up even if customer requests are not urgent.  You should show that your business cares about any issues your customers have and it is just a matter of time when their issue will be solved. Stay caring all the time.

9. Deploy promotion for the current customers

One of the biggest mistakes is to promote offers to acquire new customers only. In order to keep the current ones for the long term, we cannot leave aside those that already make us money. We need to keep them loyal and engaged in company processes all the time with the proper loyalty program and special offers.

SoftSys Hosting is one of a few hosting companies that use a customer-first approach. So if you wish to have a reliable platform for your online presence with responsive and caring 24/7 support, order any ecommerce, VPS, or dedicated hosting solutions and we’ll take your online business to the next level of performance.

15 Oct

The Most Common Entrepreneur Mistakes When Starting a Business

Last Updated on October 15, 2021 by Ruchir Shastri

There are some common mistakes entrepreneurs make. Most of them make those mistakes because they want to follow the correct procedure and try to imitate others, or they just do not know how to do it the correct way and perform those mistakes without intention. Either way, we will focus on the most common ones so they can be handled in a better way, or at least you can have them in mind to avoid when starting out your new business venture.

1. Don’t be fearful of failing

Since we’re born, we have learned that fear is part of the process of our life, when we’ve just made our first steps, we fell, and we tried repeatedly until we knew how to do it properly. The same happens when we decide to start a business. We take some decisions that make us muddy and some others that drive us to the moon, so we succeed.

2. Streamline your ideas 

Due to the excitement we have when starting a business, we usually want to cover everything at once, however, it is important to prioritize main tasks to avoid overwhelming ourselves and having disappointment when something will go wrong.

3. Create a plan

Business Planning

You can start with short-term planning, medium-term planning, and long-term planning. This is important because this allows us to accomplish the work accurately and the actions being done in a particular sequence, avoiding costly mistakes.

4. Delegate in a timely manner

According to some research entrepreneur success vastly depends on how effectively you can delegate tasks to others. But this should be done only if you also participate in the process from the very beginning as some entrepreneurs start delegating before they even start or before they even have a clear idea about the plan. The main problem of delegating before having a clear idea about the plan is that others will handle the plan in the way they think should be and the idea or the main objective may fail.

5.  Finances and marketing must go hand to hand

Proper financial planning will help us to make a good decision about the money to spend and marketing – to forecast prospective financial gains. Even though those are 2 strategic keys, some decide to consider this after they start selling, but it is necessary to start building these from the beginning and avoid waste of money.

6. Clear reporting

To have a wide view about everything that is going on in the company, the reporting is essential even though some of those won’t be like we want them to be, however, those will help you to understand and know what are the goals we couldn’t accomplish or what are the ones we can and continue or improve working on them.

7. Be a listener

Taking a piece of wise advice is always the key to our success. It will contribute to the balance of the main objective and help in prioritizing tasks and resources. So not only manage and generate ideas but also listen to other team members, who are experts in their work.

8. Value people around

Despite we have great ideas or we know exactly how to handle business, it is fundamental to have empathetic people skills. Try to understand how it feels to be in your customer’s shoes as well. Having this in mind, you’ll be able to create a pleasant environment that will be transmitted to everybody involved in the process, so we will have happy employees and loyal clients.

9. Hire wisely

Hire people with a desire to learn to become long-term employees instead of hiring genius people who have attitude issues. What is not known could be learned, but attitude problems cannot be fixed.

10. Legal registration

This process not only guarantees that nobody will steal your name or idea but also helps you to have a good reputation on the market and protect your business from serious legal issues.

11. Stay tech-savvy

Tech Savvy

Nowadays it is quite common that everything we want is more or less bound with the Internet. And when people can easily find your business and reviews, this automatically builds trust in them. Build your positive business reputation, host websites and web apps in a reliable hosting space, and create brand awareness among your existing and prospective clients – this all in the complex will ensure your online success.

How can SoftSys Hosting help you when starting a business?

SoftSys Hosting offers a wide selection of web hosting plans at affordable prices including scalable cloud hosting, top-notch Windows and Linux VPS, and powerful dedicated servers. We use a customer-first approach, so you can address any questions you have when choosing a web hosting environment for your business to our responsive support experts who are online 24/7 at sales@softsyshosting.com  or +1-862.214.2255.