Last Updated on March 20, 2023 by Yasmin Estupinian

Everyday millions of people go online to order products and services. As consumer demand grows and modern technologies emerge, eCommerce businesses are constantly looking for the ways to improve their sales and marketing efforts. The future of ecommerce is going to be considerably different than it is today; however, there are many opportunities that online companies will want to take advantage of to build their brands and generate revenue. Here are some trends we are already seeing.

Easy Pay and Delivery

Mobile payments, voice-activated purchases: eCommerce will be more seamless, personalized, and secure. Consumers will have an easier time making purchases online, which means that they’ll be buying more items from your business than ever before.

The Growing Popularity of Mobile Devices

The growing popularity of mobile devices will lead to more eCommerce transactions on the go. Mobile devices have become an integral part of our daily lives, and they are quickly becoming the primary way people access information and make purchases. According to research by Nielsen, 97% of Internet users now own a smartphone, up from 87% just three years ago – and this number is expected to continue rising as more people sign up for 4G networks and other high-speed data services that allow them to access information quickly on their phones without having to rely on Wi-Fi.

Social Media to Connect Consumers with Companies

Social media platforms like Facebook, Twitter and Instagram can be used for customer service, marketing, and branding, as well as driving traffic to your eCommerce site. Social media also provides an opportunity for companies to gather feedback from their customers on how they could improve their products or services.

Email Marketing to Grow as a Marketing Channel for eCommerce Businesses

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Email marketing is an effective way to connect with your audience. The key is to create a consistent stream of content that keeps them engaged, whether it is through emails or social media.

Email marketing allows you to reach out directly people who have already expressed interest in your brand or products, meaning they are more likely to respond positively than those who have not yet heard of you. This means that when done correctly, email marketing can help growing your business by increasing sales conversions and building trust between customers and companies alike!

The best types of emails include newsletters – send out newsletters once per month/week with updates about new products/services available from you or related businesses. This shows potential customers that there is something new coming soon which will keep them interested until then (and potentially even after launch). You should also include links within these newsletters so readers can easily click through if they want more information about specific topics discussed within each one.

Real-time Personalization

Personalization is a key component of the eCommerce experience. Consumers want to feel like they are being treated as individuals, and personalized interactions can help businesses build trust with their customers. But while personalization has been around for some time now, it has not always been easy or cost-effective for businesses to implement. Real-time personalization offers an opportunity for businesses to offer customers customized interactions with minimal efforts or costs.

The future of eCommerce is going to be quite different than it is today, but there are many opportunities that online businesses will want to take advantage of to build their brands and generate revenue.

Conclusion

The future of eCommerce is going to be quite different than it is today. Softsys Hosting offers different eCommerce options such as nopCommerce Hosting, WooCommerce Hosting and Enterprise Magento Hosting for businesses of any size. The growing popularity of mobile devices and social media will lead more consumers towards shopping online, while real-time personalization will enable them to receive customized experience with minimal efforts or costs.

Last Updated on February 13, 2023 by Yasmin Estupinian

Making sales is a tough game to play. You are constantly competing with other businesses for customers, you must keep up with changing consumer trends and preferences, and most importantly – you need to sell constantly. However, there are many things that sales team can do to get better at their jobs and boost sales.

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Collaboration is a needed part for any successful business. After all, no one can do everything by themselves. In fact, some studies have shown that companies which collaborate with other businesses are more likely to succeed than those which do not! They also tend to get better results because they have access to resources and expertise that they would not normally have on their own. If you are looking for the ways to collaborate with other businesses to boost sales, here are five ideas.

1. Use Social Media Platforms

· Find people with similar interests and get in touch. You can search for them using hashtags, or you can simply use the search bar on Facebook/Instagram/Twitter.

· Promote your business on social media platforms, but don’t forget to share other businesses’ content as well! This will help build relationships with other businesses and encourage them to collaborate with you in the future.

· Collaborate with other businesses by posting links to each other’s websites in your company’s bio section (or even better yet – a pinned tweet).

2. Write a Blog Post

Writing a blog post is an excellent way to share your insights, experience and thoughts on a topic. You can also use it as an opportunity to voice your opinion. Blogging allows you to showcase your knowledge, build trust with potential customers and increase traffic to your website by driving relevant search engine traffic through keywords in title of the blog post itself.

3. Share Your Insights Through Guest Posts and Interviews

· Guest Blogging

Guest blogging is an uncomplicated way to get your name out there and build up your personal brand. You can use guest blogs to promote yourself or write for others’ blogs in exchange for a link back to your website. This is a fantastic way to reach new audiences which may not have heard of you yet. If they like what they read, they will be more likely to become customers down the line!

· Interviews

Interviews are another way that salespeople can promote themselves without having much experience with social media or video production (both of which require some technical knowledge). Getting interviewed by someone else will increase visibility among potential clients because it gives them an opportunity to hear about how awesome it was working with someone like YOU!

4. Build a Network of Influencers

· Find Influencers in Your Niche

The first step to building a strong network of influencers is to find people who are active on social media, have the same target market as you and share similar interests. You can do this by searching for keywords on Google or LinkedIn, or just by browsing through some profiles until something catches your eye.

· Contact Them Directly via Social Media or Email

Once you have identified some potential candidates, reach out directly and ask if they would be willing to collaborate with you on something. If they agree, then great! Jump straight into the project together – you will want two weeks’ worth of planning time before launching anything so that everyone has ample opportunity for input during this period of development.

5. Link Up with Other Businesses

You can promote other businesses’ products through affiliate links. To do this, you must first find the relevant affiliate link by searching for the product on Google and looking at its terms of service. Then, when someone clicks your link and buys something from that company, you will get a percentage of the sale as a payment.

SoftSys Hosting offers the option to partner providing exclusive deals. You can resell our services from 20 Global locations, and we can collaborate effectively.

Conclusion

If you are looking for the ways to collaborate with other businesses, there are plenty of options available. The key is finding the ones that work best for your business and using them wisely. If you want to keep things simple but effective, try one or two of these ideas first before moving on to more complex ones like guest posts or interviews. With the time passing it may grow into something great!

Last Updated on February 9, 2023 by Yasmin Estupinian

The are many ways to spread the word about your business in 2023, however some of them are more effective than others. This can be done through different channels, but has to be done in the correct manner and here we will talk about the most effective ways to market your company.

Create a Website and Rank Your Business in Google

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Creating a website is necessary since this is the first step to proceed with the following walks. To do so, it is as simple as you to request for help in case you do not have enough knowledge to get started. Then you will need to promote it and gain top Google’s search results. So, this procedure is called SEO – a wonderful way to get free targeted traffic from the search engine, because it gets you seen by people seeking information related to your products or services.

Write Blog Posts

Blogs with the connection to content, a blog that can demonstrate you want to get engaged with people through the topic, you will be posting blogs that call everyone’s attention. There are diverse types of blog topics that can still be interested to your audience: a blog that explain how to grow audience, how to catch people’s attention, basic tips on how to run some social medias, etc. So even though you are not an expert in all business fields, this can be extremely helpful for people that do not have any idea on how to get started.

Show Social Media Activity

This idea may sound a little like write blogs, however it is completely different because on showing presence in social media with interesting topics related to your business (create video, reels, YouTube shorts) in which you can talk about what your business do, is the perfect way to make your customers engaged and coming to you more often.

Word of Mouth

Since presence on media has become even more popular, this is another way in which people can say to others about your amazing business. Once feedback becomes viral there is no way to stop it, so many people will realized if your business is a good option or not.

In order to encourage this, you should build relationships with people who can prompt your business.

Referral Program

This is something that not all businesses are willing to do because you will have to invest some money and efforts, however this is very effective for people to feel motivated when they know they will be gaining something in return.

Create Activities with Interactive Content

Always focused on your niche you can create different activities such as quizzes or random close of ‘yes’ or ‘no’ questions in which people find easy to answer, so you create an engagement with them.

Conclusion

Do not be afraid to evolve your business using all available tools. If you do not make your business, go to the next level your competitors will do and you will facilitate their success. Also, make sure to request help for anything you are not familiar with to ensure the process is smooth and simple.

Now the big question is how to get started? Register domain name for your website, then decide if you want to opt for having your CMS (Content Management System) in WordPress or any other free CMS to reduce cost. And then spread the word about your business and this will return back in grateful clients and increased sales.

Last Updated on January 18, 2023 by Yasmin Estupinian

If you’re a business owner you work hard and you know how to make things happen. You have a lot on your plate, so you need to know about the top online payment solutions that will help your business grow and make it easier for your customers to pay for products and services.

Whether you are just starting out or have an online business with thousands of customers, it is important to have the right payment solution in place. But what are the best online payment choices? What should you look for in an online payment solution? What should they be able to offer? And how do they work?

Here is a quick rundown of three the most popular online payment options that can help your business grow.

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Stripe

It is a payment processing platform that allows you to accept credit card payments without having to handle sensitive customer information yourself. Stripe works with all major credit card companies in both the US and internationally by securely storing customer data from each transaction in a database rather than on your website where it could be vulnerable to hackers or other security threats.

It can be used for eCommerce or in-person sales worldwide and has very convenient and user-friendly interface.

Authorize.Net

It is another popular option for taking credit card payments online because it’s easy to set up and use, even for those who are not tech-savvy. It also offers an extensive choice of payment solutions that allow businesses to choose the right package based on their needs (such as recurring billing). The company offers custom tools that help businesses manage inventory levels, track sales performance metrics like ROI (return on investment) and analyze customer behavior patterns so they can improve their marketing efforts accordingly.

PayPal

PayPal is one of the most popular and widely used online payment solutions in the world today. It’s easy to set up and use, and it offers a variety of features that make it an excellent choice for businesses large and small. PayPal also offers 24/7 customer support via phone or email if you ever have any questions or issues with your account.

You can also send money through PayPal to another person or business, or you can purchase goods or services online while being charged directly to your PayPal account.

There are many benefits of using different online payment method as you can become more flexible and convenient for your customers while keeping their sensitive financial data safe. Also, this reduces the time to conversion and provides better customer experience. We can mention much more popular online payment options, however it is better to focus on a few of them at the beginning, once you are getting more familiar with online payment solutions and their opportunities.

The commission of each platform is not outlined here because it may change from time to time, so it is better to check prices when the time comes for you to see what the online payment option you will be using for your online business.

Conclusion

Except reliable payment solutions any online business should also consider a fast and secure eCommerce hosting to locate its online assets. Look for 24/7 support and scalability so as when your business grows you can consider either a VPS or dedicated servers without having to switch to another hosting infrastructure.

Last Updated on January 16, 2023 by Yasmin Estupinian

Multichannel is not something that every business can handle due to its cost management and integration, however, it is an option that should be considered for most businesses because this increases brand awareness and improves revenue in the long run. In this blog post, you will be able to see what a multichannel option is and whether it’s viable for all businesses. Also, you will learn how to multiply sales using it.

What Is Multichannel Selling

As the same words mentioned, multichannel is the process of using multiple sales channels to offer services to your customers, so this means being in more than one channel increases the opportunity that people will know about your products/services.

Why To Consider Multiple Channels

There are many benefits of using multichannel selling, however, we will focus on the main benefits/reasons that will make you multiply your sales. First, you as a business owner should be prepared to open your business wherever you have the opportunity to sell, this means, having a presence in different ways, such as a physical store, online store, social media, etc., will allow you to have wide options to reach your target audience, besides at the same time you will be doing brand awareness because the more people see your brand the more will your business gain trust with them.

If you ever have felt inclined to purchase a product just because you have ever seen that brand somewhere, you fell into the strategy of those types of multichannel selling options, so people normally are just looking for prices, comparing product characteristics, etc., at that moment they don’t have the intention to acquire the product however by seeing your brand in different channels they will be keeping this in mind and acquire your product/service when the time comes.

Take Advantage Of The Mobile Commerce Trend

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Most of time people spend with their phones than their desktop computers, whether they are on the go, taking their lunch, or just resting they try to distract a little bit on their phones, so the first place they should see your brand must be their smartphones, even if they are not ready to buy at that moment they will keep this in mind.

Let’s dive into some examples of multichannel selling.

Physical Store

People have a place to visit and be able to buy your product.

Online Store

You develop a website with a desktop and mobile version and show your product so people can also be able to buy from there. Just make sure you have the appropriate integration gateway, so people don’t get frustrated while buying.

Social Media

Facebook, Instagram, and Twitter. Those are social medias customers use the most so, for sure no matter what niche you have, this will be a great channel-selling option.

Marketplace

Amazon is one example of a marketplace, so you will have the opportunity to expand your business visibility.

Now the next step is to understand very well each of the channels mentioned above because even though those sound amazing because you could have the opportunity to grow and expand your business the reality is that some of them could be used independently. If your business is not that big you can handle multichannel manually but if not, you will have to use software to manage your selling and have control all the time.

In physical store you must always have someone in front who will be able to manipulate the sales manually. There is a citation that says: “To err is human”. However, it depends because if it is a small business the process will be easy and faster.

Online stores, social media channels, and marketplaces have become more popular because the business owners have discovered that they can offer their products without having to pay for a physical store, saving money on rent.

So, How To Multiply Sales?

To get started understand very well your niche type, also do a market study where you will be able to understand how business work. For sure you won’t copy or simulate what other businesses are doing but you will see what the area of improvement they have so you can come with an innovation for your business so people like you and feel the need to have your products/services.

Learn the usage of every single channel. If you are not familiar with the multiple channels mentioned, let’s hire people who will help you to understand and guide you about the best way to use them.

Evaluate if each channel is manageable or if you need software to integrate. The best option is an IT integration, however software is not that cheap so you must see if your earnings allow you to make that investment. If not, allow some more time for your business to grow so you can optimize it. Once everything is ready for you to use the multichannel available for your niche, make sure you take care of your business so you can always stay profitable.

Using all the multichannel selling options will allow you to have more options to gather customer data hence your audience will grow as well, so you will notice that each channel is somehow different so the customers will be different as well.

Conclusion

All businesses sooner or later should consider multichannel selling options – the only request is to use them smartly and with the appropriate guidance to succeed. SoftSys Hosting offers eCommerce solutions such as nopCommerce hosting which is very popular to launch your online store. Besides, we offer premium security services that will guarantee your business is always up and running.

Last Updated on December 12, 2022 by Yasmin Estupinian

There is a saying: “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for life.” The same is true when it comes to your clients. You cannot make them come to you repeatedly by doing what you do now, but there are ways to engage them that will make them feel special every time they come to you. By applying these techniques in your business practice, you will find that clients start coming to you more often because they know the value of what they are getting from your business.

Tell People What You Do

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If you want to engage people, tell them what you do. When someone asks, “What do you do?” and they do not get an answer, they think: “Then why should I care?” So, be prepared and provide an accurate answer because if people already ask you is because they are interested in what you do, hence they will be interested in your answer as well.

How To Tell Them What You Do

The best way to tell people what you do is by using stories or examples as opposed to just listing your services/products. For example: “With my company, we help businesses to win online with the wide range of Windows and Linux Hosting packages. Our mission is to provide tailored IT services that help your business growth”. That way, customers get more value from each product/service that we create together because only then can both parties walk away feeling satisfied with their experience together.

Over/deliver

Over-delivery is a fantastic way to make clients come back to you more often. It is also a wonderful way to ensure that they continue having positive experiences with your business. When it comes to over-delivering, you need to be creative and find ways of doing so on what you promise or even exceed their expectations.

There are many ways you can over-deliver:

Over-deliver quality. This means providing better products or services than what your clients were expecting, which will make them feel that they have more value for their money spent with you. For example, if you offer free shipping but end up sending their product faster than expected, this would be an over-delivery in speed and efficiency.

Over-deliver service. This involves going beyond customer service protocols as much as possible without compromising on quality standards as well as deadlines for delivery timeframes. An example of this could be sending handwriting thank-you notes after every purchase made from your store instead of just automated emails stating, “thank you for shopping with us!”

Invest in Yourself

Having a prominent level of knowledge about your products and services and being able to communicate with your clients are essential for building a successful business. You need to be able to understand their needs, wants, problems and frustrations so that you can help them solve them by providing the best solution possible based on your expertise or knowledge of what works best for your clients. So, invest in yourself with certifications, training, or coaching sessions so you can be always updated for your customer.

Be Proactive

Being proactive is one of the best ways to keep your clients coming back, and it is something you can do right now. If something happened with their order, you should be the first to reach out and contact your clients with an update or questions. Do not wait for them to contact you; instead, initiate the conversation.

If someone has hired you for something specific, there is no reason they would need to contact you about that job unless there are complications or questions about it (which is usually rare). You do not want them to check in every time something comes up being proactive, so initiating conversations about specific issues before they arise so that everything goes smoothly.

Be Realistic

Being realistic is one of the most important skills you need to have. You do not want to over-promise and under-deliver or make promises that you cannot keep. As such, it is important to be able to say no, when necessary, as well.

The best way to do this is by simply being honest with your clients about what they can expect from your work together and how long it will take for you both to achieve those results:

“I can help you with your online marketing, but this will not be an overnight process. We should plan to work together for some time to get decent results”.

“I can definitely help you to set up your Windows server depending on your availability. Could we please plan together the setup time, so you do not face downtimes on your business”.

Make Your Clients Feel Special

It is not easy to make your clients feel special, but it is worth the effort. Being proactive and being realistic are essential for creating a positive working relationship. Also, being real is important because if you fake it, your client will see through it.

If you want to be a good listener, then you should aim to be sincere and genuine when doing so. When you are around your clients, try being a good communicator by speaking wisely and thoughtfully to avoid awkward silence or misunderstandings between yourselves and/or others present during any given interaction with them (including yourself).

A good leader will also listen carefully for signs of potential problems within their own work environment before they escalate into something worse than just an inconvenience. This means that they proactively seek out feedback from anyone who might have something useful or relevant information related specifically towards meeting their needs better than ever before. This mean asking questions directly first before making assumptions based upon prior knowledge only.

Conclusion

We hope we have given you some useful tips to help you attract and keep clients. We know it can be difficult at first, but if you stay positive, try different approaches, and keep working on your business, then soon enough it will start to pay off.

Last Updated on December 8, 2022 by Yasmin Estupinian

Holiday season is here, and you know what that means: Christmas shopping, New Year resolutions, New Year parties and celebrations. As holidays go by, people spend more money than usual on all activities they have planned to mark the occasion. Your business could make this holiday season an income-generating opportunity, but it requires careful planning for future strategies.

Online businesses have been facing many changes in the last few years and these changes are going to affect the way we do our business next year. Below is the list of things that online businesses should expect from 2022 holidays.

Virtual Events

Customers expect to receive something for being a loyal customer, those could be discounts or online gifts which they can utilize in their next purchase. They expect to receive something special for being a loyal customer because they are doing the business a favor by investing their time and money with you.

To win the trust of your customers, it is important that you give them some incentive every now and then so that they know they are appreciated and valued.

New Year Resolutions

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People always want to improve, so online businesses want to have a better result for the next year. The holidays are upon us and there is a lot of things to do. People want to be more efficient, online businesses want to improve their business results, and customers are looking for a better experience. Here is what you can expect from your customers in the new year:

· Improved communication skills. Whether this means using chatbots or just being more thoughtful when they speak with you, they will be focusing on communicating in a way that is accessible and easy for everyone involved.

· Transparency. As consumers become more conscious about where the products come from and how ethical their choices are becoming as well as concerned about online privacy issues (particularly regarding big tech companies), transparency will be the key in all areas of business from manufacturing processes to customer service interactions with employees all the way up until delivery day comes around for purchases made online. Communication via messengers could soon replace traditional phone calls entirely due to convenience factors such as cost savings vs time saved (especially since most of the people now use smartphones instead of landlines!). So, contact with people through those channels will be less complicated. This trend may seem strange at first but keep an eye out for changes over time: it could mean important things down the road.

Social Media Campaigns

People are migrating to visit social media before anything else so there is necessary to have a presence on social media, besides, it is a wonderful way to reach your customers and build your brand. It also allows you to generate feedback from customers as well as competitors.

Online Shopping Advantages and Promotions

To get the best price, you need to know how to shop online safely and securely. One of the most important things is to make sure you are buying from a reputable seller. There are a lot of scammers out there who want to trick you into buying their products at unaffordable prices so they can cash in on your lack of experience and innocence.

You also need to be aware of fraudulent websites that might look real but are fake sites created by bad actors or stealing your money through credit card fraud or identity theft. So, there are many ways to know if you are visiting a fake website, one of the easiest ways is to make sure the URL starts as HTTPS instead of HTTP it means the site is secured using an TLS/SSL certificate such https://www.softsyshosting.com/ besides the visible padlock there.

Prepare for the New Reality in 2023

To prepare for this holiday season make sure that your website is ready by auditing it from every perspective: technical, design and content. Make sure that everything works flawlessly without any unnecessary errors or bugs that may disturb the experience of users who come to the site seeking information about your products or services.

Also guarantee there is a plan in place for what needs to be done during holidays: for example, extra manpower. So, everyone knows who will take care of each task/project during those days/weeks leading up until the Christmas Day itself.

Digital Marketing Strategy is More Required than Ever

It is hard to believe, but 2022 holiday season is already here. As the business owner, you should know that this is the time of the year when your customers are eager for deals and discounts.

To be able to compete in this dynamic marketplace, you will need to put together an effective digital marketing strategy that can increase your visibility on search engines and help bring new customers. This can be done through various channels such as social media, email marketing, etc. However, before you start spending money on these channels, it makes sense to consult an expert who will help identify what works best for your specific business model.

Conclusion

When it comes to digital marketing, businesses need to make sure that they are up to date with all the latest trends. This will ensure that they do not miss any potential client base and can successfully reach out to their target audience.

The success of a company’s online marketing campaign depends on how well it is planned out and executed by an experienced team. And we at SoftSys Hosting will work behind the scenes to ensure that your online projects hosted in our cloud hosting infrastructure are always up and running irrespective of holiday season traffic spikes.

Last Updated on November 14, 2022 by Yasmin Estupinian

Customer retention is one of the most important things that brands need to focus on right now. You should never let go of a customer you worked so hard to get and there are plenty of ways to ensure that they stay with you.

Bear in mind, every person you have online communication with is a potential customer. So, try to help as many as you can. The more satisfied you can make your prospective clients, the less likely it is that they will go elsewhere for their needs. Reaching them where they are through social media and mobile apps is the key to the success for your business.

The tips listed below can help you challenge yourself and take online customer service to the new level in your business. You will provide outstanding customer service and see an increase in sales as a result.

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Improve the site speed

Undoubtedly people run away from a slow website, so you have to evaluate your website to make sure the performance of it is what your customers expect. There are many speed test tools for free in which you can check your website performance such as GTmetrix, WebPageTest, Google PageSpeed Insights and some others. The results you will have by running your site accordingly will be worth them because people will stay more at your site hence more opportunities for customers to know your products and acquire them.

Include live chat

It will always be better to have a real person than a robot, so that you can answer any queries customers may have, and by doing so, potential customers do not feel the hassle of entering all their information just to get answers to a simple question. Also, this helps you not to have too many emails/tickets which could be resolved in a timely manner.

Easy mobile to desktop website version navigation

It is important to have both versions available, so people can perceive the same experience in both. So, customers can get a clean design and ease of usage, whether they want to buy from mobile or desktop they can do it without any inconvenience. Both versions are developed for specific targets, at the end the purpose will be the same for both: providing a pleasant experience when visiting your website.

Compile a frequently asked questions (FAQ) list

FAQs are going to improve the user experience, potential customer or current customer will get quick answer to their questions without having to contact someone for that. So instead of making your customers read the whole information you have on your website, they will prefer to use directly the frequently asked questions, because there they will be able to address directly their concerns.

Also, this allows you to have organic search because if you also include general information about the type of business you have, you will always catch people’s attention because they will know your website is a referral to clarify something for your potential customer.

Design properly your shopping cart

A superbly designed shopping cart facilitates customer purchases. This allows them to add products in a way that they do not have to leave current page, also once customer has added a product this shopping cart must be able to show complementary options of the product customers are acquiring so you take advantage of upselling and at the same time you help them to find something they have not considered but needed.

Having a vast experience when browsing your website has benefits, because also they can add products to the cart even if they decide to complete the purchase later. Be careful on adapting the shopping cart for desktop and mobile versions so they can feel comfortable with any of these options.

Use quality photos with their right description

Quality photos is important to catch customer attention but be honest and publish real photos, so when they get their product, they do not get frustrated or upset because they do not receive what expected. Also, the description must be clear and honest: if they like it, they will not doubt in placing the order or at least include the product to the shopping cart to complete your purchase later.

Process order promptly and set right expectations

Customers will always appreciate when you are providing comprehensive and extensive information about the order they are expecting. So never try to catch customers by lying and no setting the right expectations, because this could be counterproductive since a terribly upset customer could spread the word on a bad way about your company and service. Even though there is a quote that says there is no bad publicity of course we do not want to make ourselves known for that bad publicity.

Conclusion

Try to apply the best practices when improving online customer experience in case you have not done this yet. People will appreciate this approach. SoftSys Hosting and our VPS, dedicated and other cloud hosting solutions guarantee a reliable website performance, so you do not face downtime and your business remains up and running all the time.

Last Updated on November 10, 2022 by Yasmin Estupinian

Every year, the Black Friday shopping challenge is something that a lot of businesses are looking forward to trying whereas it stays scary too. Companies hope to bring clients the best Black Friday experience ever each year. This blog post will guide you through the ultimate solution for any company aiming to offer the best deals on Black Friday 2022.

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Create a detailed plan and the task list

When the time comes it is necessary to have everything ready with details, so you do not get lost, and you do not blur the main idea you have for your Black Friday. You should meet with the team in charge, discuss what will be the options and offers you will be able to provide to your clients, and what goals you hope to reach. Also, you must set a period for the plans so people will know when to get started, also they should know when they must start promoting the products/services, etc. This is not just going to help you to have everything planned, but also this will give you peace of mind so when the crazy days start you do not have to run for unplanned stuff.

Create a strong marketing plan

A strong marketing plan is mast-have to address on what you will be promoting. The big ones will invest a fortune in their marketing campaigns, so if you have a mid-size or small company it does not make sense trying to compete with them. Target with something special your audience and you will have better results.

Create an email campaign

Email campaigns are also a great way to engage existing customers. Rather often companies care more on how to provide promotions/offers for acquiring new customers and forget about current clients. It is important to highlight that one strategy is not more important than the other, however the opportunity to build a long-term and loyal relationship with your clients is priceless. As per the European Business Review, studies have shown that acquiring new customers is five times more expensive than keeping an existing customer. So, if companies focus on providing offers to the current customers, they will perceive more income without investing too much money in new customers.

Create a special promotions catalog

This catalog could be a tradition that your company performs every year for your current customers. Also, you can have it available for them from specific dates before Black Friday, so they have perceived in advance what options you have for them so when next companies offer comes, they have already purchase from you or they know that they have the same offer with you, so they do not have run and acquire or transfer service with them.

In 2022 Black Friday will be on November 25, 2022. So, the offer you will have for your customer could start from November 10 (or from November 20) to November 30. By doing so, you’ll provide them with a suitable period so they can buy from you.

Offer freebies

People will always appreciate your offer freebies, even if this is at a low price, they will appreciate you are offering something for free for them. You can offer the freebie with any product promotion. So, they do not feel you are not just offering the promo offer but also you are going beyond expectation for them, and they feel they are receiving more than expected. Even if the price for the freebies is already included in some way.

Allow hands on experience

Depending on your company niche you can offer either try your product before customers are even able to buy it, another option is to offer free trial in the case your niche is for any service in which they can have trial period, so they can confirm you have the expected product or service quality.

Educate your employees to persuade customers

There are customers who need a little help to decide on a specific product or service, so educating your employees and showing them how to handle such customers will be a great idea.

Your employees must be capable of persuading customers in a way that customers do not feel pushed to buy the product, but they have the necessity to acquire the service/product instead. So, this could be accomplished with someone understanding very well those type of customers.

Conclusion

It’s always good to be prepared. Especially when you run your own business, ensure to be creative on your Black Friday. Make sure that your website is running perfectly without downtime, with SoftSys Hosting you need not to worry about that. Do not try to fight with big companies, nor try to overshadow the little one, just focus on offering real deals and ensure no to copy the competence, because people will always perceive when you are imitating. Let the Black Friday 2022 be pleasant and productive experience for your business and your clients as well.

Last Updated on October 11, 2022 by Yasmin Estupinian

Online stores have evolved and have saved many lives during the Covid-19 pandemic. When the world was quarantined, there were many businesses that survived as they had the option to sell online. This means that there is always a great idea to think over about having an online store even if our niche is a physical store only. The main reason for many businesses not having an online store is that they do not want to invest or at least not invest that much, so in this blog post you will see some steps to help you create an online store that your shoppers will love.

Choose an eCommerce Website Builder

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There are many ways to create an online store, paid and free options. You can go for the free option to start so you do not have to invest a fortune. One of the best ways to do this is by using a free eCommerce website builder. These options will help you start your online store and make it easy for shoppers to find what they are looking for. The big question is where to find them.

One of the most popular is the open-source content management system (CMS) such as WordPress by using the Elemtor plugin features for free. The same as visual composer starter theme, Joomla CMS and nopCommerce platforms are available, you can choose any of those to start your online store and the most important thing is that you will get beautiful themes.

Get an Expert Advice

When it comes to creating an online store even though, you work with themes already established, you can still get advised to choose the best for your niche. One of the most important things that you can do is choosing the right colors for your niche. For example, if you sell furniture, then red may not be the best choice of color for your site. However, if you sell clothing or jewelry then red may be perfect! Therefore, it is important to get expert advice from someone who knows how these things work before making any final decision.

Get a Business Name and Registration

Another important thing you should consider doing is registering your business name before starting any kind of business activity as this will help protect your company’s interests against competitors that might try to get it registered under their names first. At SoftSys Hosting you can process your domain registration: the process is straightforward, and it will guarantee your choice of name.

Make It Easy-to-Use

Choose a theme where people can find the service or product easily. People do not want to see your story, but they want to find and inquire what they need in an effortless way. It is important that each page loads quickly, so visitors do not get frustrated waiting around while pages load slowly.

Configure Payment Options

PayPal, credit or debit cards are the most popular online payment options, so make the process easy as well. Ensure that your gateway is working fine and do not show any error that could make people doubt of placing the order: nobody wants to pay twice.

Choose a Hosting Provider

Finally, looking for a hosting provider is a great option, but try to search for a provider that can offer you 24/7 support so you do not have to worry at all if something goes wrong. Also take into consideration that the provider can host the CMS you have chosen for building your online store such as WordPress, Joomla or nopCommerce.