27 Jun

A Few Useful Tips For Mobile Websites

Last Updated on June 27, 2022 by Yasmin Estupinian

Owning a website is a great option where your customers can see your products, services, etc., hence when thinking about having a mobile version it is recommended that its development, maintenance and monitoring should be adapted to the same.

Only a few years ago people were mainly using desktop computers when checking emails, browsing websites or shopping online, but now smartphones have evolved and most of online traffic is coming to mobile devices. In this article you will find a few useful tips for mobile websites. 

Create a mobile version

In most cases, people create desktop website version and then just adjust it to mobile devices. This works in some cases as people can see it in general terms however this is not recommended because this cause the content images are not sufficiently compatible with a mobile version. Depending on the type of website, people could face some issues such scrolling too much to read a paragraph, or the images could be bigger than they should be, etc. Besides studies, as shown, people do not spend too much time reading big paragraphs on their mobile: they are mostly interested in viewing images and reading short texts.

Develop each application with its master developer

Create a mobile website version first: this will allow you to adapt content and images exactly to your version so people can get the information they just need. Besides by including less text and icons this will cause less bugs to deal with and improve loading time. 

Avoid useless pop ups

Pops up are annoying when they have not a useful reason and this can affect user experience or website speed. Also, they may cause visitors abandon website if those are very often and block their search.  

Use call to action (CTA) smartly

The main idea of a call-to-action buttons is to either get sales, get leads or show valuable information, however in some cases, those can be annoying for people browsing the mobile website. Some of CTAs are difficult to skip, and when this happens people prefer to leave the mobile website causing abandoned rate increase.

Index your mobile site accordingly

We must ensure that we are indexing the mobile site accordingly so we can appear on Google search engine for mobile websites. Once the website is finished, we must create a sitemap and send it to Google, so the search engine crawler becomes aware that you exist with a mobile version.

Easy menu

Hamburger menu has become immensely popular for mobile users ☰, ≡, ㊂. This is easy to identify, so people can go directly where they want by just clicking there and choosing what they are interested in, so considering hamburger menu for any mobile website is a great option. 

Use pops up and menu button strategically

Most people use the mobile device just with one single hand, so it is very pleasant for them to browse a website being able to use just one hand. It is recommended to put buttons such as CTA and menu in the right part of the phone screen so people can use them easily.  

Short content

On mobile websites it is not recommended to put the whole text as on desktop usage. People do not spend too much time reading not only because it is more difficult since the screen is smaller, but also because when looking on mobile website people go directly to what they need, so short and concise text will guide them.

Optimize and compress images

We must do the optimization and compress images as we do on desktop websites, so we guarantee user friendliness and fast loading speed.

Conclusion 

Test if your website is mobile friendly: in case it is not you can start taking the necessary actions to improve it and make it appropriate.  

SoftSys Hosting offers the best VPS servers either self-managed or fully managed so you can host your data securely. Also, we offer password management to guarantee nobody unauthorized can access your mobile website information and mission-critical client’s data. Just choose a suitable web hosting option for you.
 

20 May

What Is Brand Awareness and How to Make It Work For Your Business?

Last Updated on May 20, 2022 by Yasmin Estupinian

Businesses wish more and more people become aware of their brand, their products, and the services they provide, however, this is not a magic. Brand awareness is defined in simple words as the strategy to make your business renowned. 

The strategy for brand awareness is one of the most important strategies in marketing: this is the beginning of business success because this allows people to know about the company, and allows them to recognize who you are, and what you do. So basically, this is the first steps in marketing any product.  

It is important to mention that with a brand awareness campaign we cannot expect to have big traffic to close sales or gather leads: this strategy is for just getting familiar with people who afterward will become your clients. Normally with this strategy of brand awareness, prospective clients will recall your business name, your logo, and pattern. When the time comes these people will recall you to acquire your products or services. 

How to Make It Work for Your Business?

Even though there isn’t a specific pathway to start the business awareness campaign, there is a bunch of ways depending on the business niche you are in. There are some businesses which depend only on social media presence and there are others that have a presence on websites only. This doesn’t mean that one option is better than the other, but it is because they have had results with either of options.

How to make brand awareness work for your business? It is recommended to follow the next steps to get started:

Interaction

When you go to meet someone to start a friendship you start little by little. You will probably start trying to have a conversation in which you will know their name, interests, etc.. This is exactly how you should start with the brand awareness. Christmas is one of the many examples you will have. This is very important holiday in which people are more sensitive and appreciate good wishes. They won’t be having in mind to acquire a product however they will recall you when they start looking for the product you offer.

Share something about your business

Always it is mandatory to show all the unique benefits you have. When we are trying to meet someone in a relationship, you say all good comments and good vibes about you, the same happens sharing something positive or attractive about your business. It could be how the CEO or owner have achieved their success and so on. People will always look for motivation from anywhere and what a great idea if this comes from your company.

Share thoughts

Sharing professional thoughts has become a great brand awareness strategy, however this must be done within a relevant topic to attract a wide audience of prospective clients. You will be able to share posts in your social networks and make the word spread out. This will also create a positive interaction, because people will start talking about you: thus your business will be gaining trust. 

Educational topics

People has become more familiar with listening to someone else talk or watching videos of someone rather than reading or investigating on their own. So if your topics is about how people can learn something, you will facilitate their search and they will start following you. 

Here are some examples: 

⦁ If your business is related to clothes or accessories, you can provide advice about the different clothing styles and how to combine them.  
⦁ If your business is restaurant related, you can share simple recipes for people to do them at home. 
⦁ If your business is related to marketing, you can provide tips about how to create an audience, or advice to use different social networks.  
⦁ If your business is technology related, you can provide advice on how to deal with some specific bugs, or suggestions on how to handle them. 

Social network activity

Whereas not all social networks work for all businesses, most of businesses should be in social networks. Having social network presence is important because it will increase your potential customer base as 75% of the people who purchase your services or products have already seen some type of content with regard to your business in social networks. 

Conclusion

The idea of brand awareness will never be unreasonable if you really want to see your business grow and succeed. Keep in mind that most of the people with smartphones have 24/7 access Internet and social networks. So you can reach them with the expert opinion, share information about your business and increase brand awareness.

SoftSys Hosting is ready to provide you with the reliable technological hosting platform for any needs you have. You can choose from Linux or Windows cloud hosting or opt for VPS or dedicated solutions. Just make sure that they always meet you growing business requirements.

16 May

How To Boost Sales and Benefit From Multichannel Selling?

Last Updated on May 16, 2022 by Yasmin Estupinian

Have you considered to have your online showcase in more than one channel and finding the ways to boost your sales? This may happen if we move from our comfort zone and evolve at the same time the Internet does.

There is a common citation which says “Don’t Put All Your Eggs in One Basket”. This phrase applies to all businesses that want to succeed. eCommerce became popular in the late 1990s, even though not everybody trusted to buy online, there have been already some people doing that. People also reinvented themselves during the COVID-19 pandemic to keep their businesses up and running and be able to survive, but how can we boost sales and benefit from multichannel selling? Will answer this question below

First, we have to consider the type of business niche we are in, whether there are brick and mortar stores or just online ones. No matter what the option you use to boost sales you will want to know how to benefit from multichannel selling.

Once you recognize the business niche you have, you will have to consider what platform will fit your needs better, even though there are bunch of multichannel options, this does not mean every single option could fit your business and boost sales.

It is important to do a market research so you can see where your target customers are looking for your products or service. This also gives guidelines to reach customers in accordance with their understanding of the product or service. We still have the old reliable option for brick and mortar stores, but even with this option, those types of businesses have looked for strategies to boost sales on multichannel options.

Let’s name some multichannel option so we can get into the matter. Physical stores, catalogs, eCommerce platforms and online marketplaces. Multichannel is important because businesses can reach the right customers and this will be the direct contact with them. Having a multichannel option is always a way of having too much work to do but this will compensate not only in profits, but also in brand awareness.

To get started with a multichannel option let’s try to also keep an eye on each channel we have so we do not miss opportunities to sell.

The first steps to consider are the following.

Location

Are we willing to sell nationwide only or internationally as well? In the case we do it internationally, we have to take into consideration the exchange rates and competitors in the target countries, so that we can deliver pricing model accordingly.

Language

You need to take into consideration language. It must be on universal language, as per studies the English is consider the universal one. Even though there are people not speaking English, most of the countries have acquired phrases or words that are understandable for everybody even for non-English speakers.

Stock

Monitor the product stock on each channel because we can be ready to get sales or provide a service, but if we do not provide the product or service as promised the customer will have a terrible experience and will keep in their mind we are unreliable.

There are plenty of benefits of going multichannel. Among them are:

Have a wider range of prospective clients

Customer will get into your product indirectly. They will have you in mind whenever they decide to go to a specific business. Besides, even if this is not that good for us, but customers appreciate having the option to compare you with different companies. Not everybody goes with the cheaper one: they also consider the quality and support provided.

Boost revenue

Successful businesses not only sell expensive products to increase revenue. Selling small and cheap products on a large scale is an exceptionally good option to increase income.

Increase brand awareness

Even though we are not all the masters in marketing, having multichannel options will lead consumers to develop an instinctive preference towards our brand, our products or service.

Conclusion

There are customers who are not ready to sing up to acquire your product or service, but this is because they have not heard too much about your business. They are trying to investigate about your products, or they are trying to see what other people are saying about your business.

As we have seen in the article it is indisputably essential to have a multichannel to be able to boost sales, not just because this will increase your revenue but also because, at the same time, you are spreading the word showing your products or services in a passive way

SoftSys Hosting is not only offering different types of eCommerce solutions, but also guarantees security and protection required for overall online business success.

15 Apr

A Few Bad Behaviors That Are Harming Your Business And Ways To Fix Them

Last Updated on April 15, 2022 by Yasmin Estupinian

Behavior is a way of learning to do something: this could be used productively or in the inefficiently way. We will focus on the bad behaviors that are harming your business and ways to fix them to succeed.

There are diverse types of companies. So we cannot measure them with the same yardstick, however, bad behaviors could be produced by any type of business. 

Bad behaviors must be identified with the impact it causes on the business reputation and financial gains – not only right away, but in the long run a well. This will give a ballpark idea if this is a real bad behavior, or just a random bad case. 

Lack of organization

This implies having clear objectives, having the right people in each role to be able to perform what they need to perform, and respecting hierarchical ranks.

By having an organization well-structured thing will flow and bosses will just make sure the objectives are reached. When objectives aren’t reached it is imperative to have contingency plans.

How can we guarantee we really have business processes organized?  Ask yourself the following, so that you will answer your queries:

  • Do we have clear objectives?
  • Have I covered the roles I need? Such as …
  • Do I have an accounting?
    Accountant manages the financial record appropriately. This is especially important when the business is not a startup. If it is a startup let’s just try to invest in necessary stuff so we do not waste money in vain.
  • Do I have an IT person? IT person makes sure we always have our business up and running. If not, that could make us lose money sooner or later.
  • Do I have a salesperson? The salesperson will oversee or interact with customers and will have the skills to sell when customers really need it. This allows the customer to have a great customer experience.
  • Do I have a marketing person? The marketer will handle the strategies every healthy business requires. This includes promoting the brand and the products, creating positive image and ensuring sales growth. 

Micromanaging

A business could have an organization, but sometimes leaders are always making micromanaging. When this happens, people adopt a type of codependency which harms business because employee must have the capability to deal with issues or customers by their own, but if this always implies a boss’s approval, the customers will perceive that the employee could not resolve their issue in a timely manner. People are looking for solutions, not looking for more issues to handle. 

Lack of work-life balance

Nowadays, people are suffering too much anxiety, depression, and some other illness for stress. Businesses that are not motivating their employees to have a work-life balance, for sure will have long term problems because people won’t perform. What businesses could do to avoid this is to make employees work in their shift time only, and employees must accomplish their task during the shift time as well. 

Do not deal with people with a bad attitude

Companies can teach whatever they want and people will be able to learn and understand but companies NEVER could be able to teach how to have a good attitude and how to deal with employees’ bad attitudes. Of course, leaders in some moments of their life will have to deal with those types of employees, however, this does not mean that a leader or whoever must deal with such a situation.  

Once we perceive the employee is demonstrating he has attitude issues, we have to take some time to talk about the issue and how this is affecting the business environment and ask what is causing it. They need both to find a solution. Though sometimes it makes sense to let this employee go.  

A bad attitude never will have a reason to be, however, leaders often do not know what is happening below their eyes, that is why it is good to investigate before deciding to fire someone. There are a few other important things to consider: 

  • Set policies with zero tolerance (which applies to anybody in the company).
  • Do not hire for friendship or familiarity (unless there is a family company).
  • Provide a training period (during this time the company will address some aspects such as company policies, product knowledge, etc). 
  • Show with your example (respect time shift, lunch, and break hours, be respectful with everyone no matter the position).

About SoftSys Hosting

We take pride in having teamwork enough prepared to give a solution to any customer queries. Having your business is something you must be proud of, and if you need a reliable IT partner to support your online efforts our Linux VPS hosting or Window VPS hosting solutions will be an ideal choice. We’re also offering powerful dedicated servers for any resource-intensive needs you may have.

11 Apr

How To Deliver Outstanding Customer Experience To Your Clients

Last Updated on April 11, 2022 by Yasmin Estupinian

Great and fair attitude is most people need to succeed in life. EQ is becoming more popular than IQ today: this is because customers have shown they really care about the treatment they receive from businesses they interact with or vendors.

Outstanding customer experience could accomplish giving the extra mile.

Companies boast they provide outstanding customer experience, however, in some cases, customer feedback demonstrates they do not. The big question is, how can we deliver an outstanding customer experience to your customers? We will answer this question and share important tips to consider.

First, we must have clarity that outstanding customer experience means that we must treat everyone as if they are our loyal customers. It is not necessary to have a company with customers to practice outstanding customer experience, since this is every case in which we provide outstanding support to either, our vendors, providers, customers or employers. We will be able to carry out the mouth-to-mouth strategy: so they speak well of us, however not everything stays in speaking well but must work hard to give the extra mile in each case we face.

Second, we need to always practice Emotional Quotient (EQ) in which no matter how frustrated or how rude the other person is, we need to focus on giving solutions instead of making the situation worse.

Third, give a real solution, or a real period to do a follow-up. We do not have to play with the experience this customer could face: we must take ownership of the issue even if we are not the ones who can resolve it. At least we will be the one that is going to be the bridge between the case and the good solution.

To deliver outstanding customer experience we must take into consideration that we do not have to take it personally, and we must understand that there are things we can control and there are things we can’t.

Tips that will guide us on how to deliver this outstanding customer experience to our customers.

  • Be kind, friendly, and respectful

These three characteristics go hand in hand, that’s why sometimes we can confuse the difference between them. If we are kind, it does not mean that we should always do what customers want since we must stick to the rules or terms and conditions of the company. Being polite is to demonstrate that we are generous, helpful, and we think about other people’s feelings.

E.g., John, thank you for bringing this point to our attention. We always appreciate our customers’ feedback, and I can assure you I will handle this situation to find an acceptable solution for both parties.

Also, being friendly is a key to demonstrating that we are open to discussing the topic in question. This implies speaking the same language the customer speaks.

E.g., in a tech company, we are not always getting tickets/calls/chats from tech customers. In many cases, there are managers, salespersons, marketers, etc. in which they do not fully understand the tech language. So, we can explain in words they can get it easy and understand better. They will always appreciate you putting on their shoes.

For example,

  • A. Provide the domain name, so I will pull up your account.
  • B. I do not know what that is or where to find it.
  • A. I will be happy to assist you to find it, please open the website in question…..
  • B. Alright.
  • A. What is the name that appears in the https tab?
  • A. Oh, I got it, it is www.mydomain.com.

In addition, respect, maintain an appropriate tone of voice, show the customer that you are not affected by their annoyance in case they are upset. On the contrary, show your respect for their situation with an appropriate tone of voice and appropriate phrases

For example, ‘I see what you mean’, ‘I completely understand your point of view’, etc.

  • Do not take it personally: wear the company shirt

Customers normally contact the first point of contact they have available, either phone, chat, or email, so this means they’re not looking for a specific person directly, but instead looking for someone that can handle their situation, so, in those cases we must wear the shirt from our company and take ownership no matter what happened. Keep in mind that a customer’s experience is always the customer’s perception and feelings about our company.

For example,

Avoid: ‘I am not from that department’, ‘I cannot assist you’ (this is really a terrible answer we can use).

We can transform this into:

‘I will be happy to ask one of my coworkers to help you with this matter’, ‘I will forward your call right now and he/she will give you the assistance you opt for’, etc.

Remember, it’s not what we say, but it’s how we say it!

  • Know your product/company

To know the product/company means also understanding how everything works, so we can stick to what is possible to do and what is not. This will help us to create the right expectations for our customers.

Do your homework, before having contact with your customer, investigate the products you will be handling. This will make you an expert and even if you do not know something you will be able to demonstrate who you are.

For example, in the case we do not have the answer to our customer queries, we can say: “The best team to answer this question will be technical team/billing department. Allow me to talk to them right now and assist you further.”

  • Know your customer

As time goes by, you get to know your customers more and more in order to treat them as they wish. Some tend to complain, and some others are more demanding: stick to all of them and try to show your personalized attention. There is a commonly known citation that says: “Customer is always right”. Though this is false. The customer is not always right, but we will handle the situation in which they do not feel vulnerable. Keep interaction positive by offering positive explanations or options.

For example, instead of saying ‘There is nothing we can do’ we better use ‘One thing we can try is…’. Positive options have the wizard skill of pacing others.

Deliver outstanding customer experience is to exceed customer expectations, always give the extra mile. Giving the extra mile will also create a feeling of happiness for our personal motivation to have done everything in our power.

Also, we will be able to understand that there are things we can manage and there are things we cannot manage. Once we have clarity of this, the situation will flow better with the problems we face.

Some of those examples of manageable or unmanageable are the following:

A path technique that always works is the following:

Listen carefully → Acknowledge feelings → Refocus on a solution → Follow up

This path technique will allow us to keep the situation under control and at the same time we will be able to deliver outstanding customer experience.

About us

SoftSys Hosting offers our clients an extensive range of web hosting services that can be ideally suited to their needs. You can receive any of our cloud hosting services or take your business to the next level with premium dedicated servers.

Our experts are 24/7 available to answer any query you may have before and after you get started. Feel free to contact us at [email protected] or call us at +1-862.214.2255 (x203) so we can discuss the best solution for your business.

21 Mar

Top 7 Emerging Online Business Ideas

Last Updated on March 21, 2022 by Yasmin Estupinian

There are many ideas for emerging online markets: even though the idea may seem already burned out, it’s not always the case. We’re not speaking about offering the same product which everyone offers, but about creativity, we can put that on.

This includes the opportunity to receive money by doing what we do the best: this can be our hobbies or something you have learned, so you can become popular. The best thing is that as long you like what you’re doing and your audience, your emerging online business will succeed. The key is to add to your product or service exceptionality and stay out of the crowd.

Here we will overview the 7 top emerging online business ideas we can perform.

1. Creating videos and VLOG

Kitchen lovers: how to prepare specific meals step-by-step.

Movie lovers: provide the best or worse movie reviews, giving reasons that support your opinion.

Nature lovers: describing how to contribute to taking care of nature. This may include recycling, planting trees, showing how to grow your beautiful flowers in the garden etc.

Technology lovers: this includes showing them on videos how to improve specific things or how to handle software, apps, etc.

Gamers: streaming your game so others can see various game levels or the best tactics to pass them.

Motivational coach: there are not so many options for those people who are suffering anxiety or depression. If they can find a place where to watch a video that could make them feel better, the community will grow so we remunerate and at the same time we help. Most of the time these people with anxiety or depression don’t have a follow-up process while the situation is harming, so being a motivational coach could be a great idea, since you can help, develop your skills and raise reputation.

2. Teaching

You can teach any topic you are proficient in. This could be a second language or any relevant topic people may be interested in. You can be a tutor of students from elementary until high school or university. You can sell courses to companies and allow them to maintain their employees up-to-date and well trained.

3. Freelance

You can perform projects which you are good at. There are many companies looking for a person to perform some specific tasks which do not require having a full-time employee. This also helps you not to be tied to a specific schedule. This is a very wide concept but some of them could be models for a clothing store or shoes, photographers or image providers, customer support or tech assistance.

4. Marketing consultation

Before launching any business we already have some competence, so even though we have our in-house marketing team it is desirable to have the second opinion from the experienced marketing consultant. What our in-house marketer won’t see, the outsourced partner will be able to descry. Companies will always invest in someone who will help them increase revenue.

5. SEO optimization

Online marketing and SEO go hand by hand. However SEO requires deep knowledge on how to attract organic traffic the correct way. If we can make websites ranking properly for their relevant keywords and attract decent traffic, we will always have a quality job to offer. Because traffic is the first thing to consider when running business online an attracting it properly and effectively is one of the most crucial tasks for any marketing strategy.

6. Web/Software development

Not everyone can be able to learn easily web or software development, however this is the key to performing all the emerging online businesses mentioned above. Since the Internet is used for almost every task nowadays, having an effective website or having a powerful platform is the key to success.

7. Online store

Once you have the niche in which you want to sell online, it’s high time to think over how to organize the whole process. It is recommended that you choose a reliable IT infrastructure to offer reliable data protection and receive high speed of connection while staying closer to your target audience.

Conclusion

The Internet has evolved our life, hence, to be a moneymaker we just need to think deeply about what we can perform, and rest will flow on its own.

What we really need to take into consideration is to whom we entrust our business. SoftSys Hosting will help you not only offer worldwide connectivity, but also run your business smoothly and securely. There are plenty of eCommerce hosting solutions depending on what you require. Contact us at [email protected] or call +1-862.214.2255 (x203) to be guided through available options.

17 Mar

How To Get Passive Income In 2022?

Last Updated on March 17, 2022 by Yasmin Estupinian

Passive income philosophy has become very popular during recent years, just because our life is more hectic and demanding. As lifestyle is becoming more expensive as well, many people are looking for alternatives to earn extra money without excessive efforts involved.

Passive income gives the idea that it is something easy, or something that can be done while you are relaxing. The reality is that this is not as easy or simple as it is said. To start gaining a passive income it is important to understand that it will not be magic from one day to another. This is a process that needs to be built with passion and well thought.

Before looking at some examples, we must clarify that passive income should require minimum work, so a full-time or part-time job should not be affected by having a passive income.

There are some tips that can help you to think over your next passive income idea.

First, we need to think in two ways:

  1. Do we have money to invest and remunerate?
  2. What is something you are good at or something in which you have great skills that require minimum work?

There are diverse types of passive income include one in which you should invest and then remunerate, and the other is in which you do not need to invest money, but you need to use your skills and head

In the situation when you have money, you can invest in the following:

Buy a property which can be a house, a vehicle, so you can offer it for hire. With Airbnb, if you have a big house, or you can accommodate a room you do not use, you can offer the room. This does not only give you the chance to get passive income, but also, you will have incredible tax advantages because you can claim tax deductions for expenses that relate to your rental income.

Smart affiliation: you can get paid a commission for the earnings you have in an affiliation. Choose a product that can be sold madly. After pandemic lifestyle has changed so we can think over a product that facilitates the home office or online classes. For example comfortable clothing, practical exercises item or something that makes it pleasant and comfortable to stay at home most time of the day.

On the other hand, if you do not want or have the opportunity to invest at all, you still can be able to earn passive income using your skills.

Sell your knowledge: think about what you are an expert in, or at least in something you perform well.

If you are a developer you can show video tutorials how to deal with some bugs or show an easy way you have found to deploy something specific. Also you can develop courses on relevant topics in which people may be interested. Another option is to teach a foreign language and charge for the level they want to reach. If they just want the basic level you prepare a basic course and if they go for intermediate you can go deeper in the course and charge for that.

Either way, while investing or just sharing your knowledge to get a passive income, think over how to store your critical business data in a secure place to avoid information leakage. If you decide to go for investing in your passive income it is recommended to have a simple website or catalog to show your opportunities, so people could be able to see the options that best suits theirs need. On the other hand, if you decide to sell your knowledge this could include uploading videos, courses etc. it is necessary to have this platform secure, so people do not regret from dealing with you.

Conclusion

Regardless of the option you choose to start gaining your passive income, you need to think over your web presence as one of the major digital equities today.

SoftSys Hosting provider offers several types of services: from basic to sophisticated so as you can launch your ecommerce project with our nopCommerce hosting or host your data in a secure VPS or dedicated hosting environment. Our team is ready to suggest a solution that better works for all your needs and makes your passive income come.

Contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

08 Feb

The Secrets of Finding a Profitable Online Business Niche

Last Updated on February 8, 2022 by Yasmin Estupinian

Trying to find a profitable online business niche may sound a bit complicated because everybody wants to succeed, but not all succeed in reality. The great news is that the secret is available to everyone.

We just need to stop procrastinating and let us guide you smartly throughout the process. There is not a specific guide we have to follow to find a profitable online business niche, but there are some ideas that have demonstrated high efficiency in finding it.

1. Brainstorming

Brainstorming ideas about topics you may be interested. In such a way you will not have too many things to think over and you will stay more focused.

2. Smart Research
Even though it sounds great to do what we love the most, we need to also do research to see if that niche, we are thinking about, will be profitable. As there are some topics that may be interesting for us, however, does not have the impact we wish on the market. By doing the research, we will find out real statistics that gives us an idea of how many people are interested in that.

3. Using Social Media and Social Networks

Use social voice to decide what will have a hype on the market. Create a social media account, create polls, contests and other activities to engage most of your target audience. Ask questions and collect opinions. This all in complex can be one of the main sources of useful information when choosing your online market niche.

4. Willing to be Up-To-Date
As all the good stuff have its cost, we have to work hard to go with time and audience requirements. If the service or products we’d like to offer are outdated, they won’t probably be profitable in the long run.

5. Study the Competitors
In most cases it’s important to stay unique about what we offer, however it is also true that in most cases we won’t be the only one offering such a product/service. The niche will probably contain more or less competitors and we need to study and analyze them. The idea of studying the competitors is not to copy what they are doing but getting positive and negative experience and trying to distinguish from them.

Conclusion
Finding a profitable business niche may not be easy, but the secret is on you. If you require a secure hosting solution or have any queries on how to launch your project online and what could be the best option in your specific case, just contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

02 Feb

Tips to Upsell and Cross-Sell: Easy Ways to Boost Revenue

Last Updated on February 2, 2022 by Ruchir Shastri

Kindness is the key to approaching anyone, hence when it comes to the words ‘upsell’ and ‘cross-sell’ we imagine pushing people, trying to convince someone to purchase more than they intend.

Friendly communication

We will overview both upselling and cross-selling strategies, how they can help us to boost revenue in our business as while ignoring them we are missing a big opportunity to increase our revenue. However, before getting started we should define in short what is the difference between both, so we can completely understand their functionality.

Upselling: Persuade buying a product with a higher price than the customer has primarily selected.

Cross-Selling: Persuade getting an additional product to the primary order.

To accomplish any of those great opportunities, here are some tips that can help us. 

Commitment

People must engage in the well-being of the company and look for opportunities where the idea is not only to sell products just because, but to give solutions to customers’ needs.

Probing Question / Active Listening

This is one of the most assertive strategies: customers may already know about what they need/want, however, based on the probing question we are going to land to cover what they really need. They will also appreciate it if we are sincere in explaining why they will benefit from such a product. If we achieve that, we are not only boosting our revenue but also ensuring long-term customer relationships. And if we would like to see the employees’ well-being, we can do that because if we ensure long-term customers, we are bringing more revenue to the company, and we have the possibility to enlarge our team and have people motivated.

Use Customer’s Words Timely

When costumes have already expressed all that they require, we can use their own words in a straightforward way, so they won’t feel the pushing feeling you are trying to sell. Some examples of this could be “As you mention you would need to have….. Based on that, we can offer you…” or “You are missing to have……. So, we can help you to get this………” Those are simple phrases but if customers listen once again, they need it, or they are required to have it, this will put the sense of getting the product or service.

Be Opportune

To be opportune when offering a cross-sell or upsell will be much appreciated by customers. Normally this practice is used at the end of the purchase agreements, so in the middle of the conversation, we should say the benefits of the product or service, so customers understand why they should be paying more or add more products/services to their order. Also, there is a possibility that some customers do not need to be driven to this type of offer, when this happens it is better to neither offer a cross-sell nor upselling.

Come Natural

Nothing resists the power of love! Try to sound natural in the whole conversation with customers because if they feel you change the mood just when you are trying to cross-sell or upsell, for sure this customer will be rejecting your offer.

Personalize the Conversation

Personalised conversation

Provide your name, phone number, email if possible, or any contact information. Also, try to use the customer’s name and refer by the name in the entire conversation. Use Mr/Mrs. and the last name or ask the customer how they prefer to be called. Do not ask for all customer information at first, just the basics that will allow flowing the conversation. This will create a nice and positive environment required to cross-sell or upsell.

Also, it is imperative to stay with a company that does not push customers just because, but really meets their needs and expectations. SoftSys Hosting has been working for many years using the customer-first approach: this means offering clients what they need and always more.

If you need quality dedicated, VPS, or eCommerce hosting, SoftSys Hosting is here to provide you with the most extensive choice of reliable plans. Moreover, if you have some special queries on how to host your own projects, you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options. 

24 Dec

The Psychology of Price: How to Set Up Correct Pricing For Your Product?

Last Updated on December 24, 2021 by Ruchir Shastri

How to set up correct pricing for your business and clients alike to stay profitable and not to lose customer loyalty?

The first thing to consider is to have a product knowledgeable person on board. Someone who really knows about the business and what is essential to succeed. In most cases, this person is the CEO or company’s owner as they are those who are responsible for overall profitability and performance. Or course, market, company goals, and competition have an impact on pricing and commercial policy.

Psychology of price is not an easy topic; however, it can drive us to understanding of how this overall process works. There are pricing techniques that help to set up prices to catch peoples’ attention also the are some basic rules that all the businesses should know about. Pricing techniques or basic rules both guide us to have remarkable results in the process. We will cover them, so you are not overwhelmed with all the existing techniques in the psychology of price.

Market Research

Market Research

Market research should go hand to hand with business, but in many cases, we do not pay the necessary attention to it. If we know who the competitors are, we will have a more clear idea of what we may face. Based on that, we will also know the audience we are pointing to and the feedback we’re going to receive.

Know Your Business

You should know all operational business costs as this is the basic when setting up prices. We should have this information always at hand because it is not going to be logical to sell something 30% below the cost price. Of course, businesses should and will use discounts to let people know about special deals and boost sales, though this will be just in a promotional case and should not heavily influence your business marginality.

Knowing Your Audience

Once the business is launched it should have an audience in mind, depending on this audience will be the prices and the goals the business must set. The most important thing is to stay realistic: businesses cannot wait for gross profits if they are just focusing on competitive prices. On the other hand, it is possible to have competitive prices, because you make a profit from mass sales and not of the individual product price.

Stay Aware of the Market Situation

The markets are changing every single second around the world: some products or services are lagging and if the company is not adapting to those changes the customer will jump away easily because the business will be out of date. This applied to all types of business. Clothes, electronics, services to name a few.

Set Up Basic Prices

Basic Prices

Softsys Hosting promotes our own strategy of prices and benefits for clients around the Globe. Fortunately, we’re using a client-first approach that allows us to offer premium quality cloud servers, dedicated hosting, managed VPS services and eCommerce hosting deals with reliable in-house 24/7 support at only the fraction of a price other provides will offer. Don’t take our word for it – just try our services and share your reviews. For special service queries you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available opportunities to meet your requirements.