16 May

How To Boost Sales and Benefit From Multichannel Selling?

Last Updated on May 16, 2022 by Yasmin Estupinian

Have you considered to have your online showcase in more than one channel and finding the ways to boost your sales? This may happen if we move from our comfort zone and evolve at the same time the Internet does.

There is a common citation which says “Don’t Put All Your Eggs in One Basket”. This phrase applies to all businesses that want to succeed. eCommerce became popular in the late 1990s, even though not everybody trusted to buy online, there have been already some people doing that. People also reinvented themselves during the COVID-19 pandemic to keep their businesses up and running and be able to survive, but how can we boost sales and benefit from multichannel selling? Will answer this question below

First, we have to consider the type of business niche we are in, whether there are brick and mortar stores or just online ones. No matter what the option you use to boost sales you will want to know how to benefit from multichannel selling.

Once you recognize the business niche you have, you will have to consider what platform will fit your needs better, even though there are bunch of multichannel options, this does not mean every single option could fit your business and boost sales.

It is important to do a market research so you can see where your target customers are looking for your products or service. This also gives guidelines to reach customers in accordance with their understanding of the product or service. We still have the old reliable option for brick and mortar stores, but even with this option, those types of businesses have looked for strategies to boost sales on multichannel options.

Let’s name some multichannel option so we can get into the matter. Physical stores, catalogs, eCommerce platforms and online marketplaces. Multichannel is important because businesses can reach the right customers and this will be the direct contact with them. Having a multichannel option is always a way of having too much work to do but this will compensate not only in profits, but also in brand awareness.

To get started with a multichannel option let’s try to also keep an eye on each channel we have so we do not miss opportunities to sell.

The first steps to consider are the following.

Location

Are we willing to sell nationwide only or internationally as well? In the case we do it internationally, we have to take into consideration the exchange rates and competitors in the target countries, so that we can deliver pricing model accordingly.

Language

You need to take into consideration language. It must be on universal language, as per studies the English is consider the universal one. Even though there are people not speaking English, most of the countries have acquired phrases or words that are understandable for everybody even for non-English speakers.

Stock

Monitor the product stock on each channel because we can be ready to get sales or provide a service, but if we do not provide the product or service as promised the customer will have a terrible experience and will keep in their mind we are unreliable.

There are plenty of benefits of going multichannel. Among them are:

Have a wider range of prospective clients

Customer will get into your product indirectly. They will have you in mind whenever they decide to go to a specific business. Besides, even if this is not that good for us, but customers appreciate having the option to compare you with different companies. Not everybody goes with the cheaper one: they also consider the quality and support provided.

Boost revenue

Successful businesses not only sell expensive products to increase revenue. Selling small and cheap products on a large scale is an exceptionally good option to increase income.

Increase brand awareness

Even though we are not all the masters in marketing, having multichannel options will lead consumers to develop an instinctive preference towards our brand, our products or service.

Conclusion

There are customers who are not ready to sing up to acquire your product or service, but this is because they have not heard too much about your business. They are trying to investigate about your products, or they are trying to see what other people are saying about your business.

As we have seen in the article it is indisputably essential to have a multichannel to be able to boost sales, not just because this will increase your revenue but also because, at the same time, you are spreading the word showing your products or services in a passive way

SoftSys Hosting is not only offering different types of eCommerce solutions, but also guarantees security and protection required for overall online business success.

15 Apr

A Few Bad Behaviors That Are Harming Your Business And Ways To Fix Them

Last Updated on April 15, 2022 by Yasmin Estupinian

Behavior is a way of learning to do something: this could be used productively or in the inefficiently way. We will focus on the bad behaviors that are harming your business and ways to fix them to succeed.

There are diverse types of companies. So we cannot measure them with the same yardstick, however, bad behaviors could be produced by any type of business. 

Bad behaviors must be identified with the impact it causes on the business reputation and financial gains – not only right away, but in the long run a well. This will give a ballpark idea if this is a real bad behavior, or just a random bad case. 

Lack of organization

This implies having clear objectives, having the right people in each role to be able to perform what they need to perform, and respecting hierarchical ranks.

By having an organization well-structured thing will flow and bosses will just make sure the objectives are reached. When objectives aren’t reached it is imperative to have contingency plans.

How can we guarantee we really have business processes organized?  Ask yourself the following, so that you will answer your queries:

  • Do we have clear objectives?
  • Have I covered the roles I need? Such as …
  • Do I have an accounting?
    Accountant manages the financial record appropriately. This is especially important when the business is not a startup. If it is a startup let’s just try to invest in necessary stuff so we do not waste money in vain.
  • Do I have an IT person? IT person makes sure we always have our business up and running. If not, that could make us lose money sooner or later.
  • Do I have a salesperson? The salesperson will oversee or interact with customers and will have the skills to sell when customers really need it. This allows the customer to have a great customer experience.
  • Do I have a marketing person? The marketer will handle the strategies every healthy business requires. This includes promoting the brand and the products, creating positive image and ensuring sales growth. 

Micromanaging

A business could have an organization, but sometimes leaders are always making micromanaging. When this happens, people adopt a type of codependency which harms business because employee must have the capability to deal with issues or customers by their own, but if this always implies a boss’s approval, the customers will perceive that the employee could not resolve their issue in a timely manner. People are looking for solutions, not looking for more issues to handle. 

Lack of work-life balance

Nowadays, people are suffering too much anxiety, depression, and some other illness for stress. Businesses that are not motivating their employees to have a work-life balance, for sure will have long term problems because people won’t perform. What businesses could do to avoid this is to make employees work in their shift time only, and employees must accomplish their task during the shift time as well. 

Do not deal with people with a bad attitude

Companies can teach whatever they want and people will be able to learn and understand but companies NEVER could be able to teach how to have a good attitude and how to deal with employees’ bad attitudes. Of course, leaders in some moments of their life will have to deal with those types of employees, however, this does not mean that a leader or whoever must deal with such a situation.  

Once we perceive the employee is demonstrating he has attitude issues, we have to take some time to talk about the issue and how this is affecting the business environment and ask what is causing it. They need both to find a solution. Though sometimes it makes sense to let this employee go.  

A bad attitude never will have a reason to be, however, leaders often do not know what is happening below their eyes, that is why it is good to investigate before deciding to fire someone. There are a few other important things to consider: 

  • Set policies with zero tolerance (which applies to anybody in the company).
  • Do not hire for friendship or familiarity (unless there is a family company).
  • Provide a training period (during this time the company will address some aspects such as company policies, product knowledge, etc). 
  • Show with your example (respect time shift, lunch, and break hours, be respectful with everyone no matter the position).

About SoftSys Hosting

We take pride in having teamwork enough prepared to give a solution to any customer queries. Having your business is something you must be proud of, and if you need a reliable IT partner to support your online efforts our Linux VPS hosting or Window VPS hosting solutions will be an ideal choice. We’re also offering powerful dedicated servers for any resource-intensive needs you may have.

11 Apr

How To Deliver Outstanding Customer Experience To Your Clients

Last Updated on April 11, 2022 by Yasmin Estupinian

Great and fair attitude is most people need to succeed in life. EQ is becoming more popular than IQ today: this is because customers have shown they really care about the treatment they receive from businesses they interact with or vendors.

Outstanding customer experience could accomplish giving the extra mile.

Companies boast they provide outstanding customer experience, however, in some cases, customer feedback demonstrates they do not. The big question is, how can we deliver an outstanding customer experience to your customers? We will answer this question and share important tips to consider.

First, we must have clarity that outstanding customer experience means that we must treat everyone as if they are our loyal customers. It is not necessary to have a company with customers to practice outstanding customer experience, since this is every case in which we provide outstanding support to either, our vendors, providers, customers or employers. We will be able to carry out the mouth-to-mouth strategy: so they speak well of us, however not everything stays in speaking well but must work hard to give the extra mile in each case we face.

Second, we need to always practice Emotional Quotient (EQ) in which no matter how frustrated or how rude the other person is, we need to focus on giving solutions instead of making the situation worse.

Third, give a real solution, or a real period to do a follow-up. We do not have to play with the experience this customer could face: we must take ownership of the issue even if we are not the ones who can resolve it. At least we will be the one that is going to be the bridge between the case and the good solution.

To deliver outstanding customer experience we must take into consideration that we do not have to take it personally, and we must understand that there are things we can control and there are things we can’t.

Tips that will guide us on how to deliver this outstanding customer experience to our customers.

  • Be kind, friendly, and respectful

These three characteristics go hand in hand, that’s why sometimes we can confuse the difference between them. If we are kind, it does not mean that we should always do what customers want since we must stick to the rules or terms and conditions of the company. Being polite is to demonstrate that we are generous, helpful, and we think about other people’s feelings.

E.g., John, thank you for bringing this point to our attention. We always appreciate our customers’ feedback, and I can assure you I will handle this situation to find an acceptable solution for both parties.

Also, being friendly is a key to demonstrating that we are open to discussing the topic in question. This implies speaking the same language the customer speaks.

E.g., in a tech company, we are not always getting tickets/calls/chats from tech customers. In many cases, there are managers, salespersons, marketers, etc. in which they do not fully understand the tech language. So, we can explain in words they can get it easy and understand better. They will always appreciate you putting on their shoes.

For example,

  • A. Provide the domain name, so I will pull up your account.
  • B. I do not know what that is or where to find it.
  • A. I will be happy to assist you to find it, please open the website in question…..
  • B. Alright.
  • A. What is the name that appears in the https tab?
  • A. Oh, I got it, it is www.mydomain.com.

In addition, respect, maintain an appropriate tone of voice, show the customer that you are not affected by their annoyance in case they are upset. On the contrary, show your respect for their situation with an appropriate tone of voice and appropriate phrases

For example, ‘I see what you mean’, ‘I completely understand your point of view’, etc.

  • Do not take it personally: wear the company shirt

Customers normally contact the first point of contact they have available, either phone, chat, or email, so this means they’re not looking for a specific person directly, but instead looking for someone that can handle their situation, so, in those cases we must wear the shirt from our company and take ownership no matter what happened. Keep in mind that a customer’s experience is always the customer’s perception and feelings about our company.

For example,

Avoid: ‘I am not from that department’, ‘I cannot assist you’ (this is really a terrible answer we can use).

We can transform this into:

‘I will be happy to ask one of my coworkers to help you with this matter’, ‘I will forward your call right now and he/she will give you the assistance you opt for’, etc.

Remember, it’s not what we say, but it’s how we say it!

  • Know your product/company

To know the product/company means also understanding how everything works, so we can stick to what is possible to do and what is not. This will help us to create the right expectations for our customers.

Do your homework, before having contact with your customer, investigate the products you will be handling. This will make you an expert and even if you do not know something you will be able to demonstrate who you are.

For example, in the case we do not have the answer to our customer queries, we can say: “The best team to answer this question will be technical team/billing department. Allow me to talk to them right now and assist you further.”

  • Know your customer

As time goes by, you get to know your customers more and more in order to treat them as they wish. Some tend to complain, and some others are more demanding: stick to all of them and try to show your personalized attention. There is a commonly known citation that says: “Customer is always right”. Though this is false. The customer is not always right, but we will handle the situation in which they do not feel vulnerable. Keep interaction positive by offering positive explanations or options.

For example, instead of saying ‘There is nothing we can do’ we better use ‘One thing we can try is…’. Positive options have the wizard skill of pacing others.

Deliver outstanding customer experience is to exceed customer expectations, always give the extra mile. Giving the extra mile will also create a feeling of happiness for our personal motivation to have done everything in our power.

Also, we will be able to understand that there are things we can manage and there are things we cannot manage. Once we have clarity of this, the situation will flow better with the problems we face.

Some of those examples of manageable or unmanageable are the following:

A path technique that always works is the following:

Listen carefully → Acknowledge feelings → Refocus on a solution → Follow up

This path technique will allow us to keep the situation under control and at the same time we will be able to deliver outstanding customer experience.

About us

SoftSys Hosting offers our clients an extensive range of web hosting services that can be ideally suited to their needs. You can receive any of our cloud hosting services or take your business to the next level with premium dedicated servers.

Our experts are 24/7 available to answer any query you may have before and after you get started. Feel free to contact us at [email protected] or call us at +1-862.214.2255 (x203) so we can discuss the best solution for your business.

21 Mar

Top 7 Emerging Online Business Ideas

Last Updated on March 21, 2022 by Yasmin Estupinian

There are many ideas for emerging online markets: even though the idea may seem already burned out, it’s not always the case. We’re not speaking about offering the same product which everyone offers, but about creativity, we can put that on.

This includes the opportunity to receive money by doing what we do the best: this can be our hobbies or something you have learned, so you can become popular. The best thing is that as long you like what you’re doing and your audience, your emerging online business will succeed. The key is to add to your product or service exceptionality and stay out of the crowd.

Here we will overview the 7 top emerging online business ideas we can perform.

1. Creating videos and VLOG

Kitchen lovers: how to prepare specific meals step-by-step.

Movie lovers: provide the best or worse movie reviews, giving reasons that support your opinion.

Nature lovers: describing how to contribute to taking care of nature. This may include recycling, planting trees, showing how to grow your beautiful flowers in the garden etc.

Technology lovers: this includes showing them on videos how to improve specific things or how to handle software, apps, etc.

Gamers: streaming your game so others can see various game levels or the best tactics to pass them.

Motivational coach: there are not so many options for those people who are suffering anxiety or depression. If they can find a place where to watch a video that could make them feel better, the community will grow so we remunerate and at the same time we help. Most of the time these people with anxiety or depression don’t have a follow-up process while the situation is harming, so being a motivational coach could be a great idea, since you can help, develop your skills and raise reputation.

2. Teaching

You can teach any topic you are proficient in. This could be a second language or any relevant topic people may be interested in. You can be a tutor of students from elementary until high school or university. You can sell courses to companies and allow them to maintain their employees up-to-date and well trained.

3. Freelance

You can perform projects which you are good at. There are many companies looking for a person to perform some specific tasks which do not require having a full-time employee. This also helps you not to be tied to a specific schedule. This is a very wide concept but some of them could be models for a clothing store or shoes, photographers or image providers, customer support or tech assistance.

4. Marketing consultation

Before launching any business we already have some competence, so even though we have our in-house marketing team it is desirable to have the second opinion from the experienced marketing consultant. What our in-house marketer won’t see, the outsourced partner will be able to descry. Companies will always invest in someone who will help them increase revenue.

5. SEO optimization

Online marketing and SEO go hand by hand. However SEO requires deep knowledge on how to attract organic traffic the correct way. If we can make websites ranking properly for their relevant keywords and attract decent traffic, we will always have a quality job to offer. Because traffic is the first thing to consider when running business online an attracting it properly and effectively is one of the most crucial tasks for any marketing strategy.

6. Web/Software development

Not everyone can be able to learn easily web or software development, however this is the key to performing all the emerging online businesses mentioned above. Since the Internet is used for almost every task nowadays, having an effective website or having a powerful platform is the key to success.

7. Online store

Once you have the niche in which you want to sell online, it’s high time to think over how to organize the whole process. It is recommended that you choose a reliable IT infrastructure to offer reliable data protection and receive high speed of connection while staying closer to your target audience.

Conclusion

The Internet has evolved our life, hence, to be a moneymaker we just need to think deeply about what we can perform, and rest will flow on its own.

What we really need to take into consideration is to whom we entrust our business. SoftSys Hosting will help you not only offer worldwide connectivity, but also run your business smoothly and securely. There are plenty of eCommerce hosting solutions depending on what you require. Contact us at [email protected] or call +1-862.214.2255 (x203) to be guided through available options.

17 Mar

How To Get Passive Income In 2022?

Last Updated on March 17, 2022 by Yasmin Estupinian

Passive income philosophy has become very popular during recent years, just because our life is more hectic and demanding. As lifestyle is becoming more expensive as well, many people are looking for alternatives to earn extra money without excessive efforts involved.

Passive income gives the idea that it is something easy, or something that can be done while you are relaxing. The reality is that this is not as easy or simple as it is said. To start gaining a passive income it is important to understand that it will not be magic from one day to another. This is a process that needs to be built with passion and well thought.

Before looking at some examples, we must clarify that passive income should require minimum work, so a full-time or part-time job should not be affected by having a passive income.

There are some tips that can help you to think over your next passive income idea.

First, we need to think in two ways:

  1. Do we have money to invest and remunerate?
  2. What is something you are good at or something in which you have great skills that require minimum work?

There are diverse types of passive income include one in which you should invest and then remunerate, and the other is in which you do not need to invest money, but you need to use your skills and head

In the situation when you have money, you can invest in the following:

Buy a property which can be a house, a vehicle, so you can offer it for hire. With Airbnb, if you have a big house, or you can accommodate a room you do not use, you can offer the room. This does not only give you the chance to get passive income, but also, you will have incredible tax advantages because you can claim tax deductions for expenses that relate to your rental income.

Smart affiliation: you can get paid a commission for the earnings you have in an affiliation. Choose a product that can be sold madly. After pandemic lifestyle has changed so we can think over a product that facilitates the home office or online classes. For example comfortable clothing, practical exercises item or something that makes it pleasant and comfortable to stay at home most time of the day.

On the other hand, if you do not want or have the opportunity to invest at all, you still can be able to earn passive income using your skills.

Sell your knowledge: think about what you are an expert in, or at least in something you perform well.

If you are a developer you can show video tutorials how to deal with some bugs or show an easy way you have found to deploy something specific. Also you can develop courses on relevant topics in which people may be interested. Another option is to teach a foreign language and charge for the level they want to reach. If they just want the basic level you prepare a basic course and if they go for intermediate you can go deeper in the course and charge for that.

Either way, while investing or just sharing your knowledge to get a passive income, think over how to store your critical business data in a secure place to avoid information leakage. If you decide to go for investing in your passive income it is recommended to have a simple website or catalog to show your opportunities, so people could be able to see the options that best suits theirs need. On the other hand, if you decide to sell your knowledge this could include uploading videos, courses etc. it is necessary to have this platform secure, so people do not regret from dealing with you.

Conclusion

Regardless of the option you choose to start gaining your passive income, you need to think over your web presence as one of the major digital equities today.

SoftSys Hosting provider offers several types of services: from basic to sophisticated so as you can launch your ecommerce project with our nopCommerce hosting or host your data in a secure VPS or dedicated hosting environment. Our team is ready to suggest a solution that better works for all your needs and makes your passive income come.

Contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

08 Feb

The Secrets of Finding a Profitable Online Business Niche

Last Updated on February 8, 2022 by Yasmin Estupinian

Trying to find a profitable online business niche may sound a bit complicated because everybody wants to succeed, but not all succeed in reality. The great news is that the secret is available to everyone.

We just need to stop procrastinating and let us guide you smartly throughout the process. There is not a specific guide we have to follow to find a profitable online business niche, but there are some ideas that have demonstrated high efficiency in finding it.

1. Brainstorming

Brainstorming ideas about topics you may be interested. In such a way you will not have too many things to think over and you will stay more focused.

2. Smart Research
Even though it sounds great to do what we love the most, we need to also do research to see if that niche, we are thinking about, will be profitable. As there are some topics that may be interesting for us, however, does not have the impact we wish on the market. By doing the research, we will find out real statistics that gives us an idea of how many people are interested in that.

3. Using Social Media and Social Networks

Use social voice to decide what will have a hype on the market. Create a social media account, create polls, contests and other activities to engage most of your target audience. Ask questions and collect opinions. This all in complex can be one of the main sources of useful information when choosing your online market niche.

4. Willing to be Up-To-Date
As all the good stuff have its cost, we have to work hard to go with time and audience requirements. If the service or products we’d like to offer are outdated, they won’t probably be profitable in the long run.

5. Study the Competitors
In most cases it’s important to stay unique about what we offer, however it is also true that in most cases we won’t be the only one offering such a product/service. The niche will probably contain more or less competitors and we need to study and analyze them. The idea of studying the competitors is not to copy what they are doing but getting positive and negative experience and trying to distinguish from them.

Conclusion
Finding a profitable business niche may not be easy, but the secret is on you. If you require a secure hosting solution or have any queries on how to launch your project online and what could be the best option in your specific case, just contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

02 Feb

Tips to Upsell and Cross-Sell: Easy Ways to Boost Revenue

Last Updated on February 2, 2022 by Ruchir Shastri

Kindness is the key to approaching anyone, hence when it comes to the words ‘upsell’ and ‘cross-sell’ we imagine pushing people, trying to convince someone to purchase more than they intend.

Friendly communication

We will overview both upselling and cross-selling strategies, how they can help us to boost revenue in our business as while ignoring them we are missing a big opportunity to increase our revenue. However, before getting started we should define in short what is the difference between both, so we can completely understand their functionality.

Upselling: Persuade buying a product with a higher price than the customer has primarily selected.

Cross-Selling: Persuade getting an additional product to the primary order.

To accomplish any of those great opportunities, here are some tips that can help us. 

Commitment

People must engage in the well-being of the company and look for opportunities where the idea is not only to sell products just because, but to give solutions to customers’ needs.

Probing Question / Active Listening

This is one of the most assertive strategies: customers may already know about what they need/want, however, based on the probing question we are going to land to cover what they really need. They will also appreciate it if we are sincere in explaining why they will benefit from such a product. If we achieve that, we are not only boosting our revenue but also ensuring long-term customer relationships. And if we would like to see the employees’ well-being, we can do that because if we ensure long-term customers, we are bringing more revenue to the company, and we have the possibility to enlarge our team and have people motivated.

Use Customer’s Words Timely

When costumes have already expressed all that they require, we can use their own words in a straightforward way, so they won’t feel the pushing feeling you are trying to sell. Some examples of this could be “As you mention you would need to have….. Based on that, we can offer you…” or “You are missing to have……. So, we can help you to get this………” Those are simple phrases but if customers listen once again, they need it, or they are required to have it, this will put the sense of getting the product or service.

Be Opportune

To be opportune when offering a cross-sell or upsell will be much appreciated by customers. Normally this practice is used at the end of the purchase agreements, so in the middle of the conversation, we should say the benefits of the product or service, so customers understand why they should be paying more or add more products/services to their order. Also, there is a possibility that some customers do not need to be driven to this type of offer, when this happens it is better to neither offer a cross-sell nor upselling.

Come Natural

Nothing resists the power of love! Try to sound natural in the whole conversation with customers because if they feel you change the mood just when you are trying to cross-sell or upsell, for sure this customer will be rejecting your offer.

Personalize the Conversation

Personalised conversation

Provide your name, phone number, email if possible, or any contact information. Also, try to use the customer’s name and refer by the name in the entire conversation. Use Mr/Mrs. and the last name or ask the customer how they prefer to be called. Do not ask for all customer information at first, just the basics that will allow flowing the conversation. This will create a nice and positive environment required to cross-sell or upsell.

Also, it is imperative to stay with a company that does not push customers just because, but really meets their needs and expectations. SoftSys Hosting has been working for many years using the customer-first approach: this means offering clients what they need and always more.

If you need quality dedicated, VPS, or eCommerce hosting, SoftSys Hosting is here to provide you with the most extensive choice of reliable plans. Moreover, if you have some special queries on how to host your own projects, you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options. 

24 Dec

The Psychology of Price: How to Set Up Correct Pricing For Your Product?

Last Updated on December 24, 2021 by Ruchir Shastri

How to set up correct pricing for your business and clients alike to stay profitable and not to lose customer loyalty?

The first thing to consider is to have a product knowledgeable person on board. Someone who really knows about the business and what is essential to succeed. In most cases, this person is the CEO or company’s owner as they are those who are responsible for overall profitability and performance. Or course, market, company goals, and competition have an impact on pricing and commercial policy.

Psychology of price is not an easy topic; however, it can drive us to understanding of how this overall process works. There are pricing techniques that help to set up prices to catch peoples’ attention also the are some basic rules that all the businesses should know about. Pricing techniques or basic rules both guide us to have remarkable results in the process. We will cover them, so you are not overwhelmed with all the existing techniques in the psychology of price.

Market Research

Market Research

Market research should go hand to hand with business, but in many cases, we do not pay the necessary attention to it. If we know who the competitors are, we will have a more clear idea of what we may face. Based on that, we will also know the audience we are pointing to and the feedback we’re going to receive.

Know Your Business

You should know all operational business costs as this is the basic when setting up prices. We should have this information always at hand because it is not going to be logical to sell something 30% below the cost price. Of course, businesses should and will use discounts to let people know about special deals and boost sales, though this will be just in a promotional case and should not heavily influence your business marginality.

Knowing Your Audience

Once the business is launched it should have an audience in mind, depending on this audience will be the prices and the goals the business must set. The most important thing is to stay realistic: businesses cannot wait for gross profits if they are just focusing on competitive prices. On the other hand, it is possible to have competitive prices, because you make a profit from mass sales and not of the individual product price.

Stay Aware of the Market Situation

The markets are changing every single second around the world: some products or services are lagging and if the company is not adapting to those changes the customer will jump away easily because the business will be out of date. This applied to all types of business. Clothes, electronics, services to name a few.

Set Up Basic Prices

Basic Prices

Softsys Hosting promotes our own strategy of prices and benefits for clients around the Globe. Fortunately, we’re using a client-first approach that allows us to offer premium quality cloud servers, dedicated hosting, managed VPS services and eCommerce hosting deals with reliable in-house 24/7 support at only the fraction of a price other provides will offer. Don’t take our word for it – just try our services and share your reviews. For special service queries you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available opportunities to meet your requirements.

22 Dec

What Platform to Choose to Start Selling Online? Own Website, Marketplace or Social Media

Last Updated on December 22, 2021 by Ruchir Shastri

When talking about sales, people become creative to sell, be it either service or product. The pandemic has changed the world and our lifestyle: some businesses have migrated to work remotely, others integrated automatic business processes, etc. In the end, everyone has one single goal – to drive more sales and profitability in the long run.

At present, we have many options to sell services or products: however, the question is which will be the best one for our business? We will take a look at the most common options and which one could be the most beneficial for our business.

Before talking about sources and mediums to sell, it is important to highlight that there are various types of businesses, and depending on that people can go with the option that better fits their needs. Nevertheless, this should be chosen as smartly as possible. As far as sales are concerned, the main channels that come to peoples’ minds are social media, marketplace, or own website, but what will be the one you need in your particular case? We will outline the main pros and cons of them so as you’ll be able to make your own conclusions.

Social Media

Social Medial Communication

Everybody has access to social media, for instance, this could seem easy, because people can post what they offer, even on the go. However, it is not easy to engage followers just because in order to build reputation, it is necessary to follow the process with marketing otherwise business will be just a fan page like any other around. If people like what the business sells, they will be expanding the word,  the branding grows to the word of mouth and this will help to let people know about your products and services. However, if people are not 100% happy with the products or services that you offer and/or the customer service is terrible, this will harm your social media reputation right away and affect sales negatively.

Marketplace

There are a few marketplace options around which have become extremely popular during recent years: this is the fast way to build an audience and drive sales without huge initial investments. Nevertheless, selling on the marketplace delivers more competitors as due to the low initial costs more and more businesses may enter them. Also, another issue when using the marketplace is that people rarely realize from whom exactly they are buying: they are just looking for something and make their choice depending on price, delivery options, and reviews. And the same as with social media, you need to get a positive reputation and reviews in order to stay afloat.

Own Website

Own Website

Compared to having a physical store, we can say that the website is cheaper for businesses that want to expand their business nationwide or around the world, no matter where they are located. Also, people can use different payment gateway options, so clients can purchase from the website without leaving a home or on the go. However, to be successful it must be user-friendly and catch people’s attention. Moreover, marketing expenses for running your own website will also be higher if compared to marketplace sales and social media (in general).

In conclusion, every option choice depends on the type of business you run, sales plans, and marketing budgets you have. Also, you can combine several of these sources to make your channels more diverse and not depend on a single option.

If you need quality dedicated, VPS, or eCommerce hosting, SoftSys Hosting is here to provide you with the most extensive choice of reliable plans. Moreover, if you have some special queries on how to host your own projects, you can contact us at [email protected] or +1-862.214.2255 (x203) and we will guide you through available options.

22 Nov

SaaS or On-Premises eCommerce Platforms: Pros and Cons

Last Updated on November 22, 2021 by Ruchir Shastri

Software as a Service which is better known as SaaS and on-premise eCommerce options are a great topic to think over before launching an online business – many depend on the skills and resources you possess as well as on your budget.

When talking about SaaS the first thing that should come to our minds is that this is all about virtual services. This sounds a little bit weird, but it is the way this works: if we want to better describe it, we need to say that this is a cloud-based service in which people do not have to download anything on the physical computer or server, but are able to access the application in the remote cloud.

On the other hand, when we talk about the on-promise eCommerce option, it’s locally installed on your PC or server and requires proper management by your IT staff.

Software as a Service or SaaS Pros

There are a bunch of advantages to using SaaS, however, we just want to highlight 5 of them which we consider are the most important.

1. Saving Money

Saving money will always be well accepted for both well-established businesses and startups. This is one of the main characteristics of SaaS because people do not have to invest money in physical places and infrastructure: the main costs will be for the SaaS service itself, internet access, and cloud hosting to store your data. In other words, you’ll pay as you go and for the resources you use.

2. Scalability

SaaS is scalable as per your needs. In case you require more databases or resources right away, this can be done easily. The user just needs to choose the next SaaS plan or option and resources (usually) will be allocated on the fly.

3. Security

This is important because this is your business and your client’s sensitive data. Sometimes it’s better to entrust this task to the team of certified experts unless you have enough experience and resources to do this in-house. Very often your eCommerce SaaS platform is able to handle any issues with server infrastructure (firewalls, instruction prevention systems, antivirus software, etc.) and makes your online venture less vulnerable and more reliable.

4. High-Availability

It is unlikely that the server goes down. But even if this happens a reliable SaaS eCommerce solution will failover in a way your clients will not even realize what happened.

5. Accessible from anywhere

This is amazing that you can manage and be on top of your stuff from anywhere because everything you need is stored in the cloud. So, you can be here or there without thinking that it will be necessary to leave someone in charge of your infrastructure.

Software as a Service or SaaS Cons

After reviewing the most significant benefits, we should also look at the cons someone may face with SaaS.

1. Security

It is possible that you will get a little bit confused because we mentioned previously in the pros that it is “secure”, however, the user must understand that not all cloud providers comply with the highest standards to store the information, so if you have doubts, it is better not to proceed.

2. Lack of Control

The user stays an owner of the whole eCommerce infrastructure while paying for the service. When you cease paying for it, you’ll have to move everything to somewhere else, to stay afloat and accessible.

3. Performance

This is a critical matter because, unfortunately, not all SaaS services and cloud providers have abundant resources, so users realize that the service is not enough until they start seeing failures.

4. Integration

Technology is changing every single day: updates, new configurations, etc. This means that if the company is up-to-date and users have obsolete versions, things will not work out. Or vice versa, if the cloud provider is not updated and the user is, that will be chaos.

5. Awkward process

Users are free to decide what to do or not to do with their data, however, at the end of the day, the SaaS provider is the one that proceeds with any request. If users decide to move and the SaaS provider is not enough prepared to let the users go and do not handle the situation correctly on settings or data transfer, users may lose important data and time.

On-Premises eCommerce Pros

On premise

On-premises eCommerce platforms and more suitable for mid and large online businesses, with a diverse range of products and those who require abundant resources. Let’s take a look at the primary cons.

1. Operate locally

Even though this is a great advantage because you have full control over your server performance, this is not a great option for those who don’t have enough resources for managing related servers.

2. Control

By having the server locally, users can be absolutely sure of full data control. In the case something happens they can act immediately in the most convenient way, besides, they can decide how to dedicate the server to specific data.

3. Security

Users can have their own people to take care of sensitive data. Besides, users ensure compliance that sticks to what their needs are, and users will always be sure the data will be there intact.

4. Fully customizable

Since this is their own hardware, users can decide the way of configuration and they can manage all the applications they acquire and integrate them into their own configuration.

5. Fast and efficient processes

When deciding to make any change, this can be done at their own convenience with no waiting until any third party is available to handle the situation.

On-Premises eCommerce platforms cons

1. Price

This implies renting servers or even data center space. Still, there are more bills to pay such as electricity bills, water bills, Internet bills, software licenses, maintenance fees, etc.

2. Maintenance cost

Even though the data center is well configured and professionally managed, it still needs to have self-accommodation for proper functioning.

3. Not easily scalable

When businesses grow this is a real headache because business owners have to invest more and more to replace hardware and purchase new software.

4. High-level support

As we’ve already mentioned it could be rather costly to have high-level pros in-house. And IT outsourcing is not always a viable option for high-level support.

5. Flexibility

If you decide to add something or reconfigure your current on-premises eCommerce platform, it may require much more effort and IT resources than any other SaaS.

About SoftSys Hosting

SoftSys Hosting has been working hard to comply not only with customer requests but also with the highest standards that make any business grow. So, whenever you decide to go for a cloud or eCommerce hosting provider (nopCommerce, WooCommerce, or Magento) and you are still not sure what to choose, we’re here to assist.