23 Apr

SPECIAL ANNOUNCEMENT: Softsys Hosting Opens Two Brand New Data Centers

Here at Softsys Hosting, we’re dedicated to continually pushing the envelope and providing the best hosting service possible to all regions of the globe. That’s why we’re so excited to announce the opening of TWO new state of the art data center locations. Our 5th and 6th data centers were built with you in mind:

UNITED ARAB EMIRATES

Looking for FAST connectivity to the entire Middle East region? Our new UAE servers are housed in an enterprise location and offer access to the surrounding area along with global connection. They are perfect for businesses that require data to stay in the UAE and want to work with a provider they can trust.

Not located in the Middle East? These servers are still a great solution for businesses that want to offload part of their data to a secondary region.

All UAE Servers have 500GB SSD included and feature 100% premium hardware components to make sure you have the ultimate peace of mind.

AUSTRALIA

Get connected down under with our brand new Sydney data center! Customers requiring Australia-based server hosting and direct customers from Sydney, Melbourne, Perth, and other Asia Pacific locations will enjoy fast network performance and guaranteed 99% uptime from our new Australia servers.

All Sydney servers have DDoS protection included and are priced very competitively compared to other hosts in the region.

Our flagship server management services will also be available for dedicated servers at both new locations!

Want to reserve your server space in one of our brand new locations? We’re offering a $35/month discount for LIFE for everyone who signs up by May 1st. Use the code 35OFF-UAE-AUS at either of the links below to get started.

UNITED ARAB EMIRATES

AUSTRALIA

We look forward to serving you from Australia and the UAE!

04 Apr

5 Digital Marketing Challenges for Small Businesses (+ How to Overcome Them!)

Digital marketing often seems like a challenge in itself. It’s all anyone is talking about but when you try a new strategy it’s tough to see results. It’s as if you’re missing out on a huge opportunity if you don’t explore the world of digital marketing, but you can only invest so much without getting a return.

The good news is that you’re not alone.

We’ve narrowed down the top challenges that small businesses face when it comes to digital marketing. Even better, we have the keys to overcoming them!

Persuading Company Leadership to Invest in Digital

Change can be difficult. When you’ve been successful using the same marketing strategies over the course of the business, it’s tough to convince leadership within your company to take the plunge and try something new. This is especially true if they’ve had a bad experience with digital marketing in the past!

When approaching company leaders about a new strategy, it’s important to lead with the bottom line. What results are you expecting to see from the campaign? How will you measure them? Speak in terms that they are interested and invested in. Revenue not reach. Sales not followers.

If all else fails, take a look at your competitors. Highlight the ways that they are beating you on digital platforms and share your plan to narrow the gap.

Insufficient Infrastructure

One of the key reasons that many digital strategies fail is that they don’t have the proper infrastructure to support the campaigns. Before launching your digital marketing initiatives, make sure that you have the technology, partners, and tools in place to manage the campaigns from creation to measurement.

In some cases, this requires new software tools to manage email lists, automate responses, and capture information. For others, this is a broader-scale look at their technology infrastructure and evaluating everything from hosting to data storage.

Your website is the centerpiece of your digital marketing strategy, so ensure that it’s functioning at a high level with full service hosting and maintenance.

Consistency

Digital marketing places a high value on CONTENT. Social media, blogging, webinars, podcasts… it can be exhausting! Many small businesses start with great intentions, but the content creation falls off as soon as things get busy. In order to avoid that lack of consistency, it’s crucial to plan ahead.

Start by creating a content plan for the next 30 days. Then, identify who will be responsible for creating content. It’s beneficial to have a single person dedicated to content creation so that the voice is similar across all platforms.

Finally, don’t feel obligated to create content from scratch for every channel. Can you repurpose your blog posts into social media captions? Do you have white paper content that can be transformed into a webinar or podcast? Chances are that you have plenty of content available – the key is to share it with your audience!

Proving Value

While digital marketing platforms offer an abundance of analytics, it can sometimes be difficult to tie those metrics back to true business success. The key is to start with extremely clear goals for what you want to achieve. For example, if you are running an ad campaign on Facebook, the metrics that Facebook shares will be things like link clicks, impressions, and reach. So, to set goals for the campaign, it’s important to understand how many link clicks you need to convert the number of sales that you’re looking for.

From there, stay consistent with your measurements. Set aside a time each week or month to evaluate the performance and tweak to optimize success.

Lack of Clarity

If there’s one thing that you take away from this blog post: don’t try to do everything! The digital marketing strategies and options that are available and trendy can be overwhelming, so avoid the temptation to try everything that you hear about. It’s much more effective to do a few things really well than to get burned out on trying each new thing that comes on the market.

If you’re struggling with how to choose a path forward, let your clients be your guide. What channels to they spend time on? What is important to them? What type of content are they interested in?

Focusing on your ideal client and connecting with them online is the key to success in this crazy world of digital marketing.

31 Mar

Is Cloud Hosting An Ideal Choice For Websites With Increasing Resource Requirements?

In recent years, the term “Cloud Hosting” has created lots of buzz in the web hosting industry. If you know a little bit of a web hosting, you might have come across this term many times. Thanks to its increased popularity, more and more web hosts have started offering this hosting solution. This has not only benefited the customers by giving them a wide web host choices, but it has also reduced the cloud cost with the increased competition in the market.

softsys cloud virtual servers

What Is Cloud Hosting?

The term “Cloud Hosting” is commonly used to refer multiple clustered servers that are being used to serve all the aspects of hosting your site. That means, your website will utilize the virtual resources of several connected servers instead of using one single powerful machine.

Thus, the server load is balanced and adequate hosting resources are available in the pool so they can be used whenever needed. This distributed nature of the cloud hosting makes it easy to scale up or scale down as required and hence resource bottleneck is almost never an issue since more computing power can be added on demand.

Who Can Benefit From Cloud Web Hosting?

What if your website becomes extremely popular overnight, and it starts putting a strain on the resources supplied by your shared plan. Well, definitely you’ll need a better solution that can accommodate the growing resource requirements of your site. That’s where cloud hosting comes into play.

Now, suppose you are not hosted under cloud environment, your account will get suspended immediately, and you’ll have to scramble to get your site back up and running on a next higher hosting solution as soon as possible.

On a second thought, you may think of a dedicated hosting where your website resides on its own dedicated environment. The problem with a dedicated hosting is that it’s far more expensive than your traditional shared hosting, and it demands a certain level of web hosting skills. Whereas with cloud hosting, you can overcome most of the challenges that come with the shared and dedicated hosting options.

Now suppose, your website is hosted in the cloud environment, and it starts receiving heavy traffic suddenly. Instantly, you are allocated with the more resources so your users see no degradation of services. When you no longer need these additional resources, you can release them easily. Thus, websites with heavy traffic or websites which are anticipating the resource usage spikes can benefit from this hosting option.

softsys cloud dedicated servers

Scalability

Scalability is one of the primary advantages cloud hosting, that means you can spin up additional resource almost instantly as you grow. When your site requires additional resources like processing, bandwidth or private memory – you don’t have to contact the support to assist you in increasing the resources. With cloud web hosting you can increase your available resources immediately and importantly when you need them most. This resource allocation process is seamless and your visitors on your site will never see any change.

Pay For What You Use

Most of cloud hosting services run on the “pay for what you use” model, this can actually save you a lot of money. Earlier it used to be the case, when you outgrow shared hosting package then your only other option was to move to a dedicated hosting.

A dedicated hosting is indeed a powerful option to host a website, but it cost you more. Eventually, you will end up paying for the dedicated resources that you don’t utilize.Thus, the money spent was wasted on unused services. However, with cloud hosting what you pay for is the resources you use. When you no longer need them you release them and you are no longer charged for them.

Highest Data Security & Availability

The resources of a cloud server are available from a number of physical machines, rather than being served from a single physical machine. Thus, cloud hosting users get benefits of an extensive server redundancy. This ensures that potential outages of server components affect neither the data security nor the availability of the provided resources.

Each of the cloud components is running with its redundant component, this makes the cloud very tolerant of faults. Apart from that cloud hosting providers are constantly working to safeguard their data security in accordance with national and international legislation.

22 Mar

Digital Spring Cleaning for Your Business

As of March 20th, Spring has officially sprung! While, depending on where you are, it may take some time for the warmer temperatures to reach you, the arrival of Spring is the perfect reminder to take a fresh look at your business. The typical Spring cleaning tasks of tidying the office and thoroughly cleaning your space are still important but make sure not to neglect your digital assets as well!

As we move towards a more digital world with remote workers, online storage, and outsourced data management, we run the risk of ignoring the “mess” that we can’t physically see. Ever been looking for file that you’re SURE you put in the right folder but it’s no longer there? Wanted to back up your website but weren’t sure where to start?

Spring clean your business’ digital assets with these 5 tips:

Site + Data Backup

Start by backing up all of your information. This way, if you make an error during your organization, you have a full backup to rely on. Depending on where your site and data are stored, you may have automated backups already captured, so contact your hosting provider to ensure that you don’t lose any valuable information.

Softsys Hosting clients who have invested in managed hosting services enjoy free daily backups and 24/7 monitoring to make sure that their data is always available when they need it.

File Storage

This is the perfect time to evaluate your file storage solutions. If your business is like many others’, you might have several different solutions for your file management – client files are stored in one place, internal documents in another, and contracts in yet another service. Take the time to consider streamlining your storage solutions or investing in your own infrastructure to manage future growth.

Once you determine WHERE your files will be stored, create a plan for how they will be organized and who needs access to what. Document this system in an easily-accessed file so that everyone in your organization can understand and follow the plan. Include a naming convention for files so that they are easily searched and located.

Email Organization

Feel like your inbox has gotten out of control? Stop putting off the problem and get your inbox back in line by dedicating a couple hours to organize and simplify your communication. Start by determining a filing system. You probably created one when you first started your account but have gotten away from using it because it no longer fits your needs or you just became overwhelmed. Evaluate the folders you have in your inbox, archive those you don’t use anymore, and create folders for needs that have arisen in the meantime.

Once you have a system in place, the goal becomes Inbox Zero. You read that right, ZERO emails hanging out in your inbox. Studies have shown that eliminating email clutter leads to increased efficiency and productivity and your inbox is the place to start. File away until you’ve addressed everything in your inbox, giving you a clean slate.

Finally, unsubscribe to newsletters and emails that you don’t find value in. This will help keep your inbox clutter-free and allow you to focus on what’s most important.

Update Site + Social Media

Sometimes digital outlets like websites and social media accounts are created and then forgotten. Sound familiar? Take the time during your Spring cleaning to make the necessary updates to your online storefront. Check the addresses, branding, and messaging on all of your accounts to make sure they are correct and consistent.

This is also a great time to add new products or services that you provide or update any team member changes.

Digitize Processes

Now that your digital environment is organized and decluttered, consider what offline processes can be digitized. Do your team members enter information into your CRM system manually or is there a system that syncs it with your intake forms. Is each follow up email written one at a time or do you have an automated sequence that sends it immediately?

Plan for future growth by digitizing processes that are currently slowing you down.

08 Mar

What IT Services Are Required To Launch An Online Store?

What IT Services Are Required To Launch An Online Store?

Online Store On Softsys Hosting

With a recent boom in web technologies, an online store has become the necessity for every business regardless of its size and type. Whether you run a small grocery shop or large food chain, web sales are essential for every business, and those who don’t sell their goods online may quickly see their customers taking their money elsewhere.

As per the study conducted by comScore, 1 in 6 U.S. dollars are spent online. The shoppers prefer online shopping because it saves time, provides them with wide choices at one place without need to visit crowded stores.

Businesses can sell their goods online by running their own eCommerce stores or selling their products in established online marketplaces such as Amazon, Newegg or eBay. To run an eCommerce store businesses require some important IT services and pieces of software. In this blog post, we’ll discuss some of the essential IT services you’ll need to launch your first online venture.

Basic Services

While you open an online store, pre-launch planning has a major role to play. Most of the business owners overlook this vital factor and book the loss. If you’re planning to launch an eCommerce store within a year, at least 6 months should be given to pre-launch planning, and rest of the time to development & product improvement cycle.

On this note, an eCommerce store built with the months of pre-launch planning takes very less time to get online and there are more chances it becomes a successful business venture.

Thanks to the latest tools and ready-made components, opening an eCommerce business is relatively easy. Here is a rundown of everything an entrepreneur must have to open a web store.

Domain Name

Your online presence must have a unique name to get identified on the Internet. This unique name is called the “domain name”, which is your online address at which your visitors can find your online store. As a pro-active business owner, you should decide and book your choice of domain long before the actual launch of the store. Ideally, before you start building your store, your domain should be registered.

Nowadays, there’s a variety of domain extensions to choose from. The most popular domain extensions are “.COM” or “.NET.” Note that your domain name should match the business’s name as closely as possible. For example, if you are selling web hosting service, then your domain should in most cases contain keyword “hosting” in it.

Web Hosting Services

Once the store is developed, you’ll need a web hosting service to publish the website online. The web hosting services store the web files that build your online store and serve those files for viewing by those who visit the site through its domain name.

The web hosting services itself is a huge subject for research, as you may find many of web hosting service types and probably thousands of web hosting providers. You are advised to choose a web hosting type in accordance with your business requirements, technologies used to build your store and anticipated web traffic.

Interactive Website

Your website is an online presence, and home of your business on the Internet. It can either be a simple static web page or a huge complex website coded in server-side scripts like ASP.NET, PHP containing hundreds of pages.

Your website must feature the products you want to sell and also it should encourage the shoppers to stay and make purchases. The website’s design should be clean, insightful, mobile-friendly and it must contain the detailed information about every product you sell.

Shopping Cart

In order to sell the products online, you’ll require shopping cart software. These pre-coded specialized programs are available as an attachment to existing website or in form of a plugin to add an eCommerce functionality.

On the other hand, some enterprises develop their own fully-customized shopping cart software. This software allows the shoppers to search the product inventory to check what’s available, select the products they’d like to purchase and eventually buy them. Some advanced shopping carts are also capable to control the inventory, set up shipping and calculate taxes according to local tax laws.

Merchant Services

We all know that online businesses can’t accept cash payments through the website, and therefore, they require a merchant service. These merchant services handle the transactions made through credit card, debit card, internet banking and online wallets.

The merchant service functions as a link between the business/customer and credit/debit card company. It processes the payments by debiting the money from a credit card account holder and depositing it into the business’s account.

In some cases, merchant services provide the businesses with a virtual account to hold the payments made through credit/debit cards. Once the funds have been approved, the merchant services will transfer this money to business account charging a small commission or service fee.

Mobile Application

 

Mobile Store On SoftSys

Due to increasing speed of wireless internet access and advanced feature-rich smartphones, the mobile application has become an essential part of any business. Your business’ presence on mobile devices is equally important as your website, as more and more people are buying directly from their smartphones. On this note, online businesses having mobile application are at a clear advantage over those that do not have.

To appear correctly on the mobile device, your website has to be mobile-friendly and responsive. In other words, it should be optimized to change size and layout dynamically for easy browsing on smaller screens. You can also build a special application for various mobile platforms such as Android and iOS.

Apart from above major IT services, you’ll require an online marketing services to stand out your store from the rivals making it more popular across the Internet. The businesses can adopt various marketing options like search engine optimization (SEO), pay-per-click advertising (SEM), email marketing, content marketing and social media campaigns.

05 Mar

7 Questions to Ask Yourself When Choosing a Hosting Provider

Over the last 10 years, web hosting has evolved dramatically and with it, the providers that are available to you. From huge corporations like Google and Amazon to smaller boutique providers, the options can seem endless. So, how do you differentiate to determine what is better for you and your business? Ask yourself these questions:

How much support will you need?

Consider the level of support that you’ll likely need to set up and manage your IT environment. Some hosting providers offer full managed hosting services and a customer support department that is there to assist with any issues while some providers are more hands-off. If you’re pretty tech-savvy, you might focus on other criteria to determine the best fit for you. However, if IT is a bit out of your expertise, look for a provider with a dedicated team to help you manage your business’ digital assets.

How important is your server security?

Of course, security is important for every business, but there are some instances when it’s truly the most important aspect of your IT environment. Do you collect credit card information? Store medical records? Manage sensitive data? In those cases, finding a hosting provider who is known for their security measures and can offer the peace of mind you need is paramount. Alternatively, if you’re running a blog or business site that doesn’t collect user information, a security breach would not be as detrimental.

What is your budget for hosting?

While budget is likely relative to the functionality you need from your hosting provider, make sure to outline what you are able to spend on a monthly basis. Consider what services you can outsource to the right hosting provider as well! For example, if you currently contract an IT maintenance company, you may be able to replace that expense with the right web hosting provider.

Do you plan to scale up in the future?

What are your plans for business growth? Make sure that your hosting provider can support you both now and in the future. While beginning on a shared server may make sense, it’s important to know that whoever you choose can facilitate a transfer to a dedicated server or managed services platform in the future.

How do you plan to handle backups?

Will you plan scheduled backups of your data or would automatic backups be beneficial for your business? Often something that is overlooked until they are needed, backups are crucial to avoiding IT headaches. Find a provider that offers routine backups as part of their service offering so that you can stay focused on your business without stressing about your data.

Where is your target market located?

While most companies can manage everything remotely, considering your target market during your hosting provider evaluation will help make sure that your site loads well for your most important visitors. Do you own a local business? It might benefit you to work with a provider that has a data center nearby. Need to reach consumers around the world? Make sure that you choose a company who has experience with global businesses and can make sure your site is up around the clock – no matter what time zone.

How many site visitors do you expect per month?

Consider your average web traffic when determining the hosting environment that will be most efficient. Sites with fewer visits can likely thrive on a shared hosting account whereas high traffic websites may need a dedicated environment. Find a hosting provider that can walk you through the different options that they offer to determine the best fit for you.

For a headstart on determining a hosting provider, take the Softsys Hosting Assessment!

24 Feb

5 Google Analytics to Consider When Evaluating Your Website Performance

In this digital world we live in, there is no shortage of data. We’re surrounded by it every day. The value of data, however, lies in its application. How you use that data to make decisions that improve your business.

When it comes to Google Analytics, the amount of data can be overwhelming. Logging into your GA dashboard, you are immediately greeted with metrics, graphs, and statistics comparing performance across a particular date range.


These 5 metrics will help turn that maze of metrics into a clear picture that provides valuable feedback on your website’s performance:

  1. Users: The first and most basic metric to monitor – how many people are visiting your website? This statistic is less relevant on a day by day basis and more important over time. You want to make sure that your site traffic is growing, so we like to look at this number on a month over month basis. This will help you in a few ways. First of all, you’ll notice any cycles in your web traffic. For example, do you see a spike in certain months/days? Work to understand why and consider offering a promotion to capitalize on that increased traffic. On the other hand, identifying slower months will help you allocate your advertising budget and try to fill in those times with lower numbers by increasing your ROAS (return on ad spend).
  2. Acquisition: In other words, where are your site visitors coming from? Do they come to your site directly? Click through from another website? Find you via social media channels? Or organic search? Understanding and monitoring how potential customers or subscribers find your site will help you take advantage of those channels and use them to the fullest.
  3. Bounce Rate: Take the guesswork out of determining if your site content is resonating with your audience. The Bounce Rate measures what percentage of users click through to another page on your site versus hitting a single page and leaving. While the optimum rate varies by industry, typically somewhere between 41%-55% is considered average. Anything below that would be excellent! If you find your bounce rate to be higher than you’d like, consider two things: your website acquisition and content. For example, if you are driving traffic to your site via an ad that promises answers to a certain question, but it’s not evident in the top half of the page, users are likely to give up and click away. Ensure that there is not a disconnect by evaluating your content and comparing it to the path users take to your website.
  4. Session Duration: Another great metric to track engagement is the average duration a user remains on your site. How long are they engaging with your content? Obviously, the longer someone stays on your site, the better (though not always – for an e-commerce project much better metric would be conversions and goals reached). This is especially important to track when you make changes to your website structure or content.
  5. Behavior Flow: Taking it one step further from session duration, the behavior flow chart depicts exactly how users are interacting with each page of the website. Essentially, this is a trail of breadcrumbs that maps the track users take from page to page. From this, you can determine the most engaging pages and where to place your most important content for maximum exposure. On the other hand, you’ll also be able to measure which pages are most likely to result in the user leaving the site altogether.
14 Feb

A Few Reasons To Switch To SSD Powered Servers In 2018

SSD Servers

 

According to Jim O’Reilly, a well known author and storage consultant:

“In 2016, we will stop putting hard disk drives in our servers. Solid-state drives (SSDs) have reached a tipping point. Compared with traditional spinning hard disk drives (HDDs), SSDs have much lower latency, as much as 1000 times the number of I/Os per second (IOPS) and three to five times the throughput. Coupled with price parity or better, server SSDs could rapidly replace internal HDDs as soon as this year.”

You’ve probably heard of SSD servers! Solid-State Drives (SSDs) are non-mechanical storage devices consisting of NAND flash memory. Unlike traditional HDD drives, SSDs don’t have moving mechanical parts or rotating disks, etc. that are prone to failure. They use most popular and faster form of flash memory “NAND” to provide fast access to information, and therefore it offers significant performance gains compared to those HDDs.

In this article, we have compiled a few reasons to switch to SSD powered servers.

Dedicated Servers Hosting

 

1. Superfast Performance

With SSD drives, each server operation is performed on the blink of an eye, be it a server boot, heavy program loading or bulk data copying. SSD powered server responses almost instantly. As we mentioned, SSDs don’t have rotating platters so that they don’t have to seek out the data on a moving platter that gives significant boost to your server performance.

On an average, SSD dedicated servers have recorded the OS boot time of 8-12 seconds compared to those HDDs that have boot time of 25-40 seconds. As far as bulk data operations concerns, SSDs have read-write speed ranges between 300 MB/s to 500 MB/s, whereas conventional HDDs has read-write speed of 100 MB/s to 200 MB/s.

2. Long-Lastingness

Regardless of the brand you purchase, HDDs have an average life expectancy of 3 to 5 years. This is our common experience as after 3 to 5 years, HDD starts giving you problems and eventually it crashes. In some cases, they fail long before the lower end but in majority cases, you should seriously consider a new HDD after 3 years. After 5 years, you are running it on the risk of the data loss.

On the other hand, SSDs have life expectancies of more than 7 years and several cased it is has reached to decades. In any case, you can expect SSDs to last 2 to 3 times longer than to those HDDs.

3. Low Failure Rate

We know that any mechanical or electrical device has to fail one day as it can’t last forever. The chance of failure increases when that device consists of mechanically moving parts. It is said that hard disks can fail at any time between 15 seconds and 10 years. Whereas SSDs have very low failure rates in comparison of mechanical drives. As per the study conducted in Google data centers on SSD use, “flash drives have a significantly lower replacement rate in the field” than hard disk drives.

4. Smooth Dedicated Server Operation

SSDs have excellent access and seek times, also they are almost 30% faster than those mechanical drives. That being said, you can have faster data backups, faster antivirus full system scans, accessing applications, surfing websites and blazing fast data access capabilities without any lag time.

5. Heat Dissipation

We all know that heat can lower down dedicated server performance or possibly damage its components. This is only reason, why data centers are situated on chilly place.  Due to its low power consumption and no moving parts, SSD produce very less heat. Less heat means lower cooling requirements, which in turn means reduced costs.

22 Jan

Why Softsys Hosting is Different: Customer Service

Navigating the web hosting environment today can be intimidating! There are large-scale providers like Amazon and Google. Plenty of new startups that are focused on niche industries. And they all offer similar services. It can be hard to decide what is best for your business (Need a little help? Check out our hosting assessment here).

We’re starting off the year with a series of how to differentiate between web hosting providers and what makes us different.

First and foremost, we take pride in our customer service. We believe that treating customers well is the key to any business’ success. So, what makes our customer service department different?

web hosting customer service

24/7 Support

For many of our customers, IT and web development is not in their primary job descriptions. They are business owners, office managers, and designers. They don’t want to take time away from their main responsibilities to handle IT issues. So, we understand how important it is to be available at any time of day because they’re working after hours.

That’s why one of our key principles for web hosting customer service is to be there for you at any time. Our helpdesk is open 24/7 to serve our customers around the world.

In-House Experts


Is there anything more frustrating than support professionals who aren’t familiar with your specific situation? We take pride in keeping our customer service experts in-house where other hosting companies cut costs by outsourcing their customer service departments. What does this mean for you? You have personalized, knowledgeable web hosting professionals to resolve your issues quickly and effectively.

Multiple Channels of Support

We like flexible support options and we know you do too. That’s why we offer support services via email, live chat, and over the phone! For less urgent questions, our secure helpdesk offers a ticket-bases system to get in touch with one of our professionals. In the middle of making changes and need a little guidance? Our live chat hosting techs are ready to walk you through whatever changes you need made. For situations where you need to talk to someone immediately, our emergency phone support is a great option!

These options ensure that we’re able to serve you in a way that’s most convenient for your business.

100% Customer Focused Techs

Don’t trust your crucial IT functions to “experts” who aren’t fully focused on customer service. Our support professionals are entirely dedicated to serving customers and addressing issues as quickly and painlessly as possible. They aren’t splitting time between departments or distracted by their other tasks. We invest in our web hosting customer service professionals to ensure that they are the best in the business – because that’s what makes us the best in the business.

Initial Installation + Setup Support


One of the most critical times in your web hosting is the initial application installation on our servers. There’s nothing more frustrating than deciding on a web hosting provider and not being able to take the next step forward. That’s why we offer side-by-side support throughout the initial installation and setup to make sure everything goes smoothly.

22 Jan

11 Web Design Trends for 2018

 

Web design is constantly evolving and it seems more rapidly each year. If it’s been more than a couple of years since your last website update, it may be time to think about a redesign. While the site content may remain similar, redesigning its presentation to be more engaging to your users can result in considerable traffic increase, engagement, and ultimately, more sales!

managed dedicated servers Softsys

Thinking about giving your website a little facelift to kick off the new year? Here are the trends we expect to dominate in web design for 2018:

  1. Video: This should come as no surprise, but video will continue to take center stage in 2018. The key will be integrating video into your website’s UX so that it’s seamless and doesn’t interrupt the other types of content on the page.
  2. Interaction + Animation: Consumers in 2018 are looking for more from their online interactions with brands. When it comes to web design trends, that means integrating ways to personalize each user’s experience through interaction and animated elements on the website.


web hosting with Softsys

  1. Interesting Page Transitions: Throughout all of the advancements in web design, one thing has remained constant: transitioning from page to page. This year, expect designers to ease the transition from page to page with consistent design and page element animations.
  2. Maximalist Sites: Over the last several years, “clean” sites with abundant white space have dominated web design. Now, the reverse is starting to appear as designers buck up the web design trend with saturated, colorful designs and more complex structure.
  3. Content: As with video, content isn’t going anywhere in 2018. Creating valuable content that’s highly engaging is the key to keeping consumers coming back to your site. Continued focus on connecting with users through this type of content will dominate the coming year.
  4. Break Up Longform Content: When it comes to content, designers are focused on coming up with innovative ways to present longer form articles. Incorporating corresponding graphic elements, animated illustrations, or interactive features help keep readers engaged throughout the full experience.
  5. UX – Giving Users Choice: Give users the ability to “choose their own adventure”, so to speak. Instead of dictating how they engage with your website with just one option, present your content in several different ways to appeal to as many users as possible.
  6. Shadows: To give depth to previously flat designs, designers in 2018 are adding shadows to elements from illustrations to buttons. Using this to create dimension in the site helps encourage users.
  7. Mobile First Design: Continuing the trend from the past several years, mobile first design trend will be paramount in 2018. As mobile has finally surpassed desktop in total users, ensuring that your site is navigable via phone and tablet should be your first priority.


mobile web design Softsys

  1. Illustrations: Custom illustrations are the new hot graphic element for designers.
  2. Asymmetry + Fewer Grid Constraints: One of our favorite design trends for the coming year is the breakdown of the traditional grid. Asymmetry will rule the day as designers literally think outside the box.

With some of the design trends like video and animation, it’s important to have a hosting environment that can run your site effectively. Not sure of your requirements? Take our hosting assessment to find out exactly what your business needs are.