22 Jun

Know The Warning Signs That Your Business Could Benefit From Managed Hosting

In the lifecycle of any business, there are certain stages, rites of passage, or turning points that enable further growth. Remember when you started out and you wore 150 different hats from sales to HR? As your business grows, you have the luxury of specializing tasks – both for yourself and your team.

One of the most beneficial points in your business’ growth is the ability to turn over your technology support to the professionals. Whether you’ve managed your IT personally or tasked your HR manager to take care of it, there comes a point when your business has scaled enough that IT becomes more than just a necessary headache – it can become a strategic advantage to fuel further growth.

How do you know if your business could benefit from managed hosting?

IT projects sit on the to-do list for weeks.

Updating your website, technology, or adding systems get pushed to the back burner because you don’t have time to research how to do it, then try to implement it. Plus, what if you accidentally break something? Without a dedicated professional to manage your online assets, it’s difficult to make necessary improvements.

You know your technology could better support your business.

Do you have the same hosting provider, support team, and infrastructure as you did when you started your business? Maybe your team, client base, and revenue has grown but your technology hasn’t grown with it? Finding a hosting provider that can scale with you and provide services above and beyond your current needs is crucial to businesses who are looking to maintain a steady growth.

New employees throw a wrench in your process.

New employees mean new email addresses and phone numbers, not to mention new hardware. If you’ve ever had a new employee show up on their first day without their computer ready for them to use and their phone set up, it may be time to seek out some help.

You dread change because you’re not sure how it will affect your IT systems.

Above and beyond new employees, an acquisition, software upgrade, or even new data regulations all could have major impacts on your infrastructure. Take the recent changes to information and data storage with the GDPR. Wouldn’t it have been nice not to stress about what that meant for your business and simply rely on professionals to ensure your compliance?

When you experience technical issues, it feels like you have to go around in circles to find an answer.

Sick of trying to track down the person or support team who can handle your issue? Feel like your issues get passed from person to person with no one taking responsibility? With managed hosting services from Softsys Hosting, we know that the buck stops with us. Our support team is available around the clock to make sure your issues are solved ASAP.

Think your business is ready to turn your IT into a strategic advantage? Contact Softsys Hosting today to learn more about how we can help.

22 Jun

5 Building Blocks For Your Business Website

When the time comes to take your business online, the process can be overwhelming. For many, web design and hosting seem like a foreign language. Others start building their website, only to get stuck and let it languish for months due to frustration and time constraints.

Here at Softsys Hosting, we like to think of building a website like building a house. There are 5 essential components that every business – large or small – must have to be successful.

  1. Domain: The first step to building your business’ online presence is choosing a domain name. In our house analogy, the domain name that you choose is equivalent to your address. Where people will look to find information about your business. Make sure to choose a name that represents your business, is easy to spell, and is available. Purchasing and registering a domain name for your business will allow you to begin promoting your upcoming site ASAP.
  2. Hosting: Once you’ve chosen your address, it’s time to determine where you will build your site. The hosting provider that you choose will essentially provide the “land” on which you’ll build your business’ online home. As with real estate, there are many variables when it comes to hosting. Do you need a dedicated server or will shared hosting be sufficient? How much data storage will your business require? What are the support requirements that your team will need. We’ve put together a guide to help you determine what hosting provider is right for you!
  3. Strategy: The strategy for your site is like the architectural design of a house – it’s tough to begin building without it! Before starting to build, identify the goals for your site as well as its’ necessary functionality. What pages will you need? What do you want site visitors to do when they come to your site? How do you want them to move through the information?
  4. Platform: When it comes to choosing a website platform, it’s important to evaluate the purpose of your website. Will it be a simple blog? An ecommerce store? An online portfolio? Also consider how user-friendly your site needs to be on the back end. Think of your website platform as the material that you’d use to build a house. There are many options – all depending on the landscape, climate, and needs of the house. WordPress is the most popular web platform for businesses, but Squarespace, Shopify, and Wix all have their advantages as well.
  5. Content: The address has been chosen, walls put up, and now it’s time to fill your house with your belongings – the things that make you uniquely YOU. The same is true for your website. The images, content, and design of the site are what set you apart from your competitors. Consider carefully how you want to position your business, products, or services. As with interior design, you want to encourage readers to “flow” through your website by inviting them to visit the next page, submit a questionnaire, or contact you for more information.
23 May

7 Steps To Ensure Your Business Is GDPR Compliant

Have you procrastinated and waited until the last minute (or past the GDPR deadline) to get your company’s data in order? We’ve broken it down into 7 steps to make sure you’re compliant:

Document Existing Data Policy

If you haven’t already, use this as a reason to get organized when it comes to your data. Create a folder on your company’s file system that will house all of the details regarding your data collection, processing, and storage.

We recommend starting with a data map to outline what data is collected by your business and where. From there, separate the data into categories so that you can more easily identify the lawful basis for processing each category of data.

Document diligently, as this could serve as proof in your defense if needed.

Understand The GDPR Requirements

Involve key stakeholders and executive leadership to place a high priority on cyber preparedness. These may include representatives from marketing, finance, sales, operations and any group that collects, analyzes, or makes use of customer data.

Make sure that everyone is on the same page in regards to the requirements of the new regulation and how your business must move to adhere to it.

Some key questions to ask:

  1. How will you have users give consent in accordance with the regulation?
  2. What is the process for deleting data?
  3. How will you ensure that data is truly deleted across all systems?
  4. How will you transfer data if requested by a consumer?
  5. What processes are in place to ensure that the person requesting changes is, in fact, the person they say they are?
  6. What is the outreach plan in the event of a breach?

Hire Or Appoint A DPO

Determine if you can simply add these duties to an existing position or if you’ll need to hire a new team member to do the job. Virtual DPOs are also an option as the regulation allows for a DPO to work for several companies as a consultant.

Identify And Correct Non-Compliant Processes

Compare your data audit to the requirements of the GDPR paying specific attention to privacy, rights and processes, data requests, data processing, and consent.

A large part of the compliance may be setting incident response plans. Under the GDPR requirements, businesses must report a breach within 72 hours of the incident. Make sure your team knows how to respond in the event of a security breach.

Conducting a risk assessment will also allow you to uncover Shadow IT. Matt Fisher, SVP at Snow Software, likens Shadow IT to an iceberg. “The iceberg effect poses a serious risk to organizations’ GDPR compliance as many are focused on the 10 percent of applications holding personal data that are visible at the water’s surface,” he says.

Other internal tasks to take on include:

  • Create a Password Policy.
  • Ensure your website is HTTPS.
  • Create a Data Retention Schedule and Destruction Policy.
  • Contact your contact base to prompt them to “opt in.”
  • Update your website’s Privacy Policy.

Communicate With Partners And Vendors

The risk of Shadow IT makes it critical to communicate with your third-party vendors and partners as well. Under the regulation, both data processors and controllers are liable in the event of a breach. That means, if you use a separate data processor who is not in compliance, your business is on the hook as well.

Report Your GDPR Compliance Progress

In Article 30 of the GDPR, it requires companies to complete the Record of Processing Activities (RoPA). This helps companies take inventory of risky applications and enables them to have a clear picture of how data moves throughout their departments and software.

Ask For Help (If Needed)

Feeling a bit overwhelmed? Ask for help. At Softsys Hosting, we’re fully prepared to help make sure you feel confident in your data storage and protocols.

23 May

The GDPR: Explained

As we near the enforceable date of May 25th, it seems that GDPR is the buzzword of the month. But what is it? And, more importantly, what does it mean for your business?

Doing your research and preparing now will not only help you stay compliant yourself, but also answer any questions your clients have about how you’re handling their personal data.

The Overview

In short, the GDPR stands for the General Data Protection Regulation and is a regulation in the European Union law. Developed in order return the control of data back to consumers, it also serves to simplify the regulatory environment around the world by simplifying and unifying the regulation within the EU.

While it may seem to be a recent focus for businesses and in the press, it was actually adopted over two years ago – in April of 2016. The renewed exposure is due to the fact that the regulation becomes enforceable on May 25th, 2018, after a two-year transition period.

The Details

The GDPR protects consumers’ personal data, which could be a wide-ranging list depending on how the governing body chooses to enforce it. In general, the GDPR aims to guard basic identity information (name, address, ID numbers), web data, biometric data, health and genetic data, racial or ethnic data, sexual orientation, and political opinions.

In order to protect that data, the regulation outlines the lawful basis for processing, definition of consent, guidelines to follow in the event of a data breach, among other requirements for compliance.

One example of a GDPR requirement is the right to be forgotten. This compels companies to erase personal data upon consumer request. The regulation also requires that data be stored “in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.”

Additionally, some companies are required to appoint a Data Protection Officer to oversee GDPR compliance and data security. The International Association for Privacy Professionals estimates that nearly 30,000 companies will need to hire a DPO.

Potentially the biggest area for concern lies in Articles 25 and 32. Here, the GDPR outlines the expectation of companies to be able to provide a “reasonable” level of data protection. However, the definition of “reasonable” is open to interpretation by the GDPR governing body.

The Impact

You may be thinking, “Whew – I’m not based in the EU, glad I don’t have to worry about compliance.” You may be right. However, if you have a presence in an EU country, process personal data of European residents, or have more than 250 employees, you are required to comply.

Furthermore, the GDPR holds both data controllers and data processors liable for compliance. That means that if you’re using a third-party processing service that is not in compliance, your business is not in compliance.

Ultimately, the goal of the GDPR is to force companies to change the way they process, store, and protect personal data. As a result of these requirements and fines, nearly 85% of US based companies believe that the GDPR will put them at a disadvantage to European companies, according to a study by Ovum.

The Enforcement

Governed by a group of Supervisory Authorities (one for each member nation), the GDPR gives these representatives the ability to conduct audits, review certifications, issue warnings, impose limitations, suspend data flow that is found non-compliant, and impose administrative fines.

Those administrative fines can be extremely high – in some cases as much as 4% of a business’ global revenue or $20 million, whichever is higher.

Management consulting firm Oliver Wyman predicts that the EU could collect as much as $6 billion in fines and penalties in the first year. Don’t let your company be among them!

25 Apr

How To Migrate Data Seamlessly To A New Host

One of the reasons that we hear businesses give for staying with their current hosting providers (even if they’re not happy with the service) is because they are unsure about how to make the transition from one host to another. We get it! Transferring all of your business’ important data to a server that may be thousands of miles away can be intimidating.

The good news is that we’re here to help. Because making the switch to a new hosting provider doesn’t have to be stressful, as long as you’re organized!

When deciding whether to take the plunge, consider the strategic advantages a new hosting provider might offer your company. Many hosts will also help you transition to their servers to make sure you’re up and running smoothly!

Still a little nervous? Follow these steps to make sure your transition goes off without a hitch!

Get Organized

Make a plan to ensure that you have as little downtime as possible throughout the transition. Consider moving your files over the weekend so that there is little disruption for your clients and employees. Determine who will be responsible for what tasks during the migration. Evaluate how much of the process your new host will be handling.

When you have a plan in place, inform your clients and followers that you are going to be making the switch ahead of time so that you can reduce the number of website visitors during the transition period.

Choose A New Host

Not sure where to start? Here are the key things to consider when choosing a new host.

Backup Your Data

The goal here is to make sure that you don’t lose any data or functionality while you’re making the switch. If you backup appropriately, you can move to the next step with peace of mind knowing that you can fall back on your existing host, if necessary.

Depending on the structure and format of your website, there are several ways to DIY your backup. However, we recommend checking with your existing host to see if they provide backup services and can send you everything to give to your new host.

Copy Files To New Host

Most web hosting providers offer easy transfer functionality or assistance in making the switch. If they don’t offer personalized assistance, they will likely have applications to help upload your site and files. This is especially true for sites that use common CMS such as WordPress.

Ultimately, you’ll need to load all of your site’s files to the new IP address.

Test, Test, Test

Confirm that everything is working properly and is organized correctly before you begin sending visitors to the site on the new server. Some hosting companies can provide a staging platform that allows you to test your website while still technically in “development mode.” This is helpful in allowing you to preview your newly hosted site and remedy any problems before the site goes “live”.

If you have email addresses associated with your domain, this is the time to test and confirm that they are functioning properly, as well.

Update DNS Information

Contact your domain registrar to update your site’s DNS record to the new host’s servers. Essentially, this is what tells your domain where to point visitors to when they type in your domain name. You’ll first need to identify the new server’s address. Then, update the DNS records within your registrar’s settings. Most registrars like Godaddy and Domain.com have guides for how to do this yourself listed on their sites.

Monitor

Check your 404 logs consistently to make sure that assets like images or files weren’t left behind in the transition. If you notice an uptick, this will allow you to replace any non-working links to restore your site to full functionality.

Transitioning to a new web hosting provider doesn’t have to bring headaches. However, if this sounds like a bit too much for you, consider a host that will handle the transition for you and confirm that everything is working as it should.

Don’t hang around with a hosting provider that’s not working for you any longer. Make a switch that will support your business long-term, today!

23 Apr

SPECIAL ANNOUNCEMENT: Softsys Hosting Opens Two Brand New Data Centers

Here at Softsys Hosting, we’re dedicated to continually pushing the envelope and providing the best hosting service possible to all regions of the globe. That’s why we’re so excited to announce the opening of TWO new state of the art data center locations. Our 5th and 6th data centers were built with you in mind:

UNITED ARAB EMIRATES

Looking for FAST connectivity to the entire Middle East region? Our new UAE servers are housed in an enterprise location and offer access to the surrounding area along with global connection. They are perfect for businesses that require data to stay in the UAE and want to work with a provider they can trust.

Not located in the Middle East? These servers are still a great solution for businesses that want to offload part of their data to a secondary region.

All UAE Servers have 500GB SSD included and feature 100% premium hardware components to make sure you have the ultimate peace of mind.

AUSTRALIA

Get connected down under with our brand new Sydney data center! Customers requiring Australia-based server hosting and direct customers from Sydney, Melbourne, Perth, and other Asia Pacific locations will enjoy fast network performance and guaranteed 99% uptime from our new Australia servers.

All Sydney servers have DDoS protection included and are priced very competitively compared to other hosts in the region.

Our flagship server management services will also be available for dedicated servers at both new locations!

Want to reserve your server space in one of our brand new locations? We’re offering a $35/month discount for LIFE for everyone who signs up by May 1st. Use the code 35OFF-UAE-AUS at either of the links below to get started.

UNITED ARAB EMIRATES

AUSTRALIA

We look forward to serving you from Australia and the UAE!

04 Apr

5 Digital Marketing Challenges for Small Businesses (+ How to Overcome Them!)

Digital marketing often seems like a challenge in itself. It’s all anyone is talking about but when you try a new strategy it’s tough to see results. It’s as if you’re missing out on a huge opportunity if you don’t explore the world of digital marketing, but you can only invest so much without getting a return.

The good news is that you’re not alone.

We’ve narrowed down the top challenges that small businesses face when it comes to digital marketing. Even better, we have the keys to overcoming them!

Persuading Company Leadership to Invest in Digital

Change can be difficult. When you’ve been successful using the same marketing strategies over the course of the business, it’s tough to convince leadership within your company to take the plunge and try something new. This is especially true if they’ve had a bad experience with digital marketing in the past!

When approaching company leaders about a new strategy, it’s important to lead with the bottom line. What results are you expecting to see from the campaign? How will you measure them? Speak in terms that they are interested and invested in. Revenue not reach. Sales not followers.

If all else fails, take a look at your competitors. Highlight the ways that they are beating you on digital platforms and share your plan to narrow the gap.

Insufficient Infrastructure

One of the key reasons that many digital strategies fail is that they don’t have the proper infrastructure to support the campaigns. Before launching your digital marketing initiatives, make sure that you have the technology, partners, and tools in place to manage the campaigns from creation to measurement.

In some cases, this requires new software tools to manage email lists, automate responses, and capture information. For others, this is a broader-scale look at their technology infrastructure and evaluating everything from hosting to data storage.

Your website is the centerpiece of your digital marketing strategy, so ensure that it’s functioning at a high level with full service hosting and maintenance.

Consistency

Digital marketing places a high value on CONTENT. Social media, blogging, webinars, podcasts… it can be exhausting! Many small businesses start with great intentions, but the content creation falls off as soon as things get busy. In order to avoid that lack of consistency, it’s crucial to plan ahead.

Start by creating a content plan for the next 30 days. Then, identify who will be responsible for creating content. It’s beneficial to have a single person dedicated to content creation so that the voice is similar across all platforms.

Finally, don’t feel obligated to create content from scratch for every channel. Can you repurpose your blog posts into social media captions? Do you have white paper content that can be transformed into a webinar or podcast? Chances are that you have plenty of content available – the key is to share it with your audience!

Proving Value

While digital marketing platforms offer an abundance of analytics, it can sometimes be difficult to tie those metrics back to true business success. The key is to start with extremely clear goals for what you want to achieve. For example, if you are running an ad campaign on Facebook, the metrics that Facebook shares will be things like link clicks, impressions, and reach. So, to set goals for the campaign, it’s important to understand how many link clicks you need to convert the number of sales that you’re looking for.

From there, stay consistent with your measurements. Set aside a time each week or month to evaluate the performance and tweak to optimize success.

Lack of Clarity

If there’s one thing that you take away from this blog post: don’t try to do everything! The digital marketing strategies and options that are available and trendy can be overwhelming, so avoid the temptation to try everything that you hear about. It’s much more effective to do a few things really well than to get burned out on trying each new thing that comes on the market.

If you’re struggling with how to choose a path forward, let your clients be your guide. What channels to they spend time on? What is important to them? What type of content are they interested in?

Focusing on your ideal client and connecting with them online is the key to success in this crazy world of digital marketing.

22 Mar

Digital Spring Cleaning for Your Business

As of March 20th, Spring has officially sprung! While, depending on where you are, it may take some time for the warmer temperatures to reach you, the arrival of Spring is the perfect reminder to take a fresh look at your business. The typical Spring cleaning tasks of tidying the office and thoroughly cleaning your space are still important but make sure not to neglect your digital assets as well!

As we move towards a more digital world with remote workers, online storage, and outsourced data management, we run the risk of ignoring the “mess” that we can’t physically see. Ever been looking for file that you’re SURE you put in the right folder but it’s no longer there? Wanted to back up your website but weren’t sure where to start?

Spring clean your business’ digital assets with these 5 tips:

Site + Data Backup

Start by backing up all of your information. This way, if you make an error during your organization, you have a full backup to rely on. Depending on where your site and data are stored, you may have automated backups already captured, so contact your hosting provider to ensure that you don’t lose any valuable information.

Softsys Hosting clients who have invested in managed hosting services enjoy free daily backups and 24/7 monitoring to make sure that their data is always available when they need it.

File Storage

This is the perfect time to evaluate your file storage solutions. If your business is like many others’, you might have several different solutions for your file management – client files are stored in one place, internal documents in another, and contracts in yet another service. Take the time to consider streamlining your storage solutions or investing in your own infrastructure to manage future growth.

Once you determine WHERE your files will be stored, create a plan for how they will be organized and who needs access to what. Document this system in an easily-accessed file so that everyone in your organization can understand and follow the plan. Include a naming convention for files so that they are easily searched and located.

Email Organization

Feel like your inbox has gotten out of control? Stop putting off the problem and get your inbox back in line by dedicating a couple hours to organize and simplify your communication. Start by determining a filing system. You probably created one when you first started your account but have gotten away from using it because it no longer fits your needs or you just became overwhelmed. Evaluate the folders you have in your inbox, archive those you don’t use anymore, and create folders for needs that have arisen in the meantime.

Once you have a system in place, the goal becomes Inbox Zero. You read that right, ZERO emails hanging out in your inbox. Studies have shown that eliminating email clutter leads to increased efficiency and productivity and your inbox is the place to start. File away until you’ve addressed everything in your inbox, giving you a clean slate.

Finally, unsubscribe to newsletters and emails that you don’t find value in. This will help keep your inbox clutter-free and allow you to focus on what’s most important.

Update Site + Social Media

Sometimes digital outlets like websites and social media accounts are created and then forgotten. Sound familiar? Take the time during your Spring cleaning to make the necessary updates to your online storefront. Check the addresses, branding, and messaging on all of your accounts to make sure they are correct and consistent.

This is also a great time to add new products or services that you provide or update any team member changes.

Digitize Processes

Now that your digital environment is organized and decluttered, consider what offline processes can be digitized. Do your team members enter information into your CRM system manually or is there a system that syncs it with your intake forms. Is each follow up email written one at a time or do you have an automated sequence that sends it immediately?

Plan for future growth by digitizing processes that are currently slowing you down.

05 Mar

7 Questions to Ask Yourself When Choosing a Hosting Provider

Over the last 10 years, web hosting has evolved dramatically and with it, the providers that are available to you. From huge corporations like Google and Amazon to smaller boutique providers, the options can seem endless. So, how do you differentiate to determine what is better for you and your business? Ask yourself these questions:

How much support will you need?

Consider the level of support that you’ll likely need to set up and manage your IT environment. Some hosting providers offer full managed hosting services and a customer support department that is there to assist with any issues while some providers are more hands-off. If you’re pretty tech-savvy, you might focus on other criteria to determine the best fit for you. However, if IT is a bit out of your expertise, look for a provider with a dedicated team to help you manage your business’ digital assets.

How important is your server security?

Of course, security is important for every business, but there are some instances when it’s truly the most important aspect of your IT environment. Do you collect credit card information? Store medical records? Manage sensitive data? In those cases, finding a hosting provider who is known for their security measures and can offer the peace of mind you need is paramount. Alternatively, if you’re running a blog or business site that doesn’t collect user information, a security breach would not be as detrimental.

What is your budget for hosting?

While budget is likely relative to the functionality you need from your hosting provider, make sure to outline what you are able to spend on a monthly basis. Consider what services you can outsource to the right hosting provider as well! For example, if you currently contract an IT maintenance company, you may be able to replace that expense with the right web hosting provider.

Do you plan to scale up in the future?

What are your plans for business growth? Make sure that your hosting provider can support you both now and in the future. While beginning on a shared server may make sense, it’s important to know that whoever you choose can facilitate a transfer to a dedicated server or managed services platform in the future.

How do you plan to handle backups?

Will you plan scheduled backups of your data or would automatic backups be beneficial for your business? Often something that is overlooked until they are needed, backups are crucial to avoiding IT headaches. Find a provider that offers routine backups as part of their service offering so that you can stay focused on your business without stressing about your data.

Where is your target market located?

While most companies can manage everything remotely, considering your target market during your hosting provider evaluation will help make sure that your site loads well for your most important visitors. Do you own a local business? It might benefit you to work with a provider that has a data center nearby. Need to reach consumers around the world? Make sure that you choose a company who has experience with global businesses and can make sure your site is up around the clock – no matter what time zone.

How many site visitors do you expect per month?

Consider your average web traffic when determining the hosting environment that will be most efficient. Sites with fewer visits can likely thrive on a shared hosting account whereas high traffic websites may need a dedicated environment. Find a hosting provider that can walk you through the different options that they offer to determine the best fit for you.

For a headstart on determining a hosting provider, take the Softsys Hosting Assessment!

24 Feb

5 Google Analytics to Consider When Evaluating Your Website Performance

In this digital world we live in, there is no shortage of data. We’re surrounded by it every day. The value of data, however, lies in its application. How you use that data to make decisions that improve your business.

When it comes to Google Analytics, the amount of data can be overwhelming. Logging into your GA dashboard, you are immediately greeted with metrics, graphs, and statistics comparing performance across a particular date range.


These 5 metrics will help turn that maze of metrics into a clear picture that provides valuable feedback on your website’s performance:

  1. Users: The first and most basic metric to monitor – how many people are visiting your website? This statistic is less relevant on a day by day basis and more important over time. You want to make sure that your site traffic is growing, so we like to look at this number on a month over month basis. This will help you in a few ways. First of all, you’ll notice any cycles in your web traffic. For example, do you see a spike in certain months/days? Work to understand why and consider offering a promotion to capitalize on that increased traffic. On the other hand, identifying slower months will help you allocate your advertising budget and try to fill in those times with lower numbers by increasing your ROAS (return on ad spend).
  2. Acquisition: In other words, where are your site visitors coming from? Do they come to your site directly? Click through from another website? Find you via social media channels? Or organic search? Understanding and monitoring how potential customers or subscribers find your site will help you take advantage of those channels and use them to the fullest.
  3. Bounce Rate: Take the guesswork out of determining if your site content is resonating with your audience. The Bounce Rate measures what percentage of users click through to another page on your site versus hitting a single page and leaving. While the optimum rate varies by industry, typically somewhere between 41%-55% is considered average. Anything below that would be excellent! If you find your bounce rate to be higher than you’d like, consider two things: your website acquisition and content. For example, if you are driving traffic to your site via an ad that promises answers to a certain question, but it’s not evident in the top half of the page, users are likely to give up and click away. Ensure that there is not a disconnect by evaluating your content and comparing it to the path users take to your website.
  4. Session Duration: Another great metric to track engagement is the average duration a user remains on your site. How long are they engaging with your content? Obviously, the longer someone stays on your site, the better (though not always – for an e-commerce project much better metric would be conversions and goals reached). This is especially important to track when you make changes to your website structure or content.
  5. Behavior Flow: Taking it one step further from session duration, the behavior flow chart depicts exactly how users are interacting with each page of the website. Essentially, this is a trail of breadcrumbs that maps the track users take from page to page. From this, you can determine the most engaging pages and where to place your most important content for maximum exposure. On the other hand, you’ll also be able to measure which pages are most likely to result in the user leaving the site altogether.