24 Feb

5 Google Analytics to Consider When Evaluating Your Website Performance

In this digital world we live in, there is no shortage of data. We’re surrounded by it every day. The value of data, however, lies in its application. How you use that data to make decisions that improve your business.

When it comes to Google Analytics, the amount of data can be overwhelming. Logging into your GA dashboard, you are immediately greeted with metrics, graphs, and statistics comparing performance across a particular date range.


These 5 metrics will help turn that maze of metrics into a clear picture that provides valuable feedback on your website’s performance:

  1. Users: The first and most basic metric to monitor – how many people are visiting your website? This statistic is less relevant on a day by day basis and more important over time. You want to make sure that your site traffic is growing, so we like to look at this number on a month over month basis. This will help you in a few ways. First of all, you’ll notice any cycles in your web traffic. For example, do you see a spike in certain months/days? Work to understand why and consider offering a promotion to capitalize on that increased traffic. On the other hand, identifying slower months will help you allocate your advertising budget and try to fill in those times with lower numbers by increasing your ROAS (return on ad spend).
  2. Acquisition: In other words, where are your site visitors coming from? Do they come to your site directly? Click through from another website? Find you via social media channels? Or organic search? Understanding and monitoring how potential customers or subscribers find your site will help you take advantage of those channels and use them to the fullest.
  3. Bounce Rate: Take the guesswork out of determining if your site content is resonating with your audience. The Bounce Rate measures what percentage of users click through to another page on your site versus hitting a single page and leaving. While the optimum rate varies by industry, typically somewhere between 41%-55% is considered average. Anything below that would be excellent! If you find your bounce rate to be higher than you’d like, consider two things: your website acquisition and content. For example, if you are driving traffic to your site via an ad that promises answers to a certain question, but it’s not evident in the top half of the page, users are likely to give up and click away. Ensure that there is not a disconnect by evaluating your content and comparing it to the path users take to your website.
  4. Session Duration: Another great metric to track engagement is the average duration a user remains on your site. How long are they engaging with your content? Obviously, the longer someone stays on your site, the better (though not always – for an e-commerce project much better metric would be conversions and goals reached). This is especially important to track when you make changes to your website structure or content.
  5. Behavior Flow: Taking it one step further from session duration, the behavior flow chart depicts exactly how users are interacting with each page of the website. Essentially, this is a trail of breadcrumbs that maps the track users take from page to page. From this, you can determine the most engaging pages and where to place your most important content for maximum exposure. On the other hand, you’ll also be able to measure which pages are most likely to result in the user leaving the site altogether.
14 Feb

A Few Reasons To Switch To SSD Powered Servers In 2018

SSD Servers

 

According to Jim O’Reilly, a well known author and storage consultant:

“In 2016, we will stop putting hard disk drives in our servers. Solid-state drives (SSDs) have reached a tipping point. Compared with traditional spinning hard disk drives (HDDs), SSDs have much lower latency, as much as 1000 times the number of I/Os per second (IOPS) and three to five times the throughput. Coupled with price parity or better, server SSDs could rapidly replace internal HDDs as soon as this year.”

You’ve probably heard of SSD servers! Solid-State Drives (SSDs) are non-mechanical storage devices consisting of NAND flash memory. Unlike traditional HDD drives, SSDs don’t have moving mechanical parts or rotating disks, etc. that are prone to failure. They use most popular and faster form of flash memory “NAND” to provide fast access to information, and therefore it offers significant performance gains compared to those HDDs.

In this article, we have compiled a few reasons to switch to SSD powered servers.

Dedicated Servers Hosting

 

1. Superfast Performance

With SSD drives, each server operation is performed on the blink of an eye, be it a server boot, heavy program loading or bulk data copying. SSD powered server responses almost instantly. As we mentioned, SSDs don’t have rotating platters so that they don’t have to seek out the data on a moving platter that gives significant boost to your server performance.

On an average, SSD dedicated servers have recorded the OS boot time of 8-12 seconds compared to those HDDs that have boot time of 25-40 seconds. As far as bulk data operations concerns, SSDs have read-write speed ranges between 300 MB/s to 500 MB/s, whereas conventional HDDs has read-write speed of 100 MB/s to 200 MB/s.

2. Long-Lastingness

Regardless of the brand you purchase, HDDs have an average life expectancy of 3 to 5 years. This is our common experience as after 3 to 5 years, HDD starts giving you problems and eventually it crashes. In some cases, they fail long before the lower end but in majority cases, you should seriously consider a new HDD after 3 years. After 5 years, you are running it on the risk of the data loss.

On the other hand, SSDs have life expectancies of more than 7 years and several cased it is has reached to decades. In any case, you can expect SSDs to last 2 to 3 times longer than to those HDDs.

3. Low Failure Rate

We know that any mechanical or electrical device has to fail one day as it can’t last forever. The chance of failure increases when that device consists of mechanically moving parts. It is said that hard disks can fail at any time between 15 seconds and 10 years. Whereas SSDs have very low failure rates in comparison of mechanical drives. As per the study conducted in Google data centers on SSD use, “flash drives have a significantly lower replacement rate in the field” than hard disk drives.

4. Smooth Dedicated Server Operation

SSDs have excellent access and seek times, also they are almost 30% faster than those mechanical drives. That being said, you can have faster data backups, faster antivirus full system scans, accessing applications, surfing websites and blazing fast data access capabilities without any lag time.

5. Heat Dissipation

We all know that heat can lower down dedicated server performance or possibly damage its components. This is only reason, why data centers are situated on chilly place.  Due to its low power consumption and no moving parts, SSD produce very less heat. Less heat means lower cooling requirements, which in turn means reduced costs.