SEO is a continuous process to be incorporated in your promotional activities to succeed online. Creating and making website online is like ‘Wow, I got a website and now I will start getting orders’. Sure, you are on right path for online success but there is an unanswered critical question – is it just a website or a SEO friendly website? There is a major difference between ‘a website’ and ‘SEO Friendly website’. Your website must be highly optimized with various On-Page factors and several web hosting factors. Search Engine displays list of websites with “nice look and feel” design and relevant information that the end user is asking for. Apart from improper on-page factors, web hosting issues can affect the search engine rankings too. As we all know, your website will have higher chances to receive traffic / clicks if it has higher keyword ranking in search engines.
So, let’s have a look on various factors of web hosting affecting SEO of your website.
1) Wrong TLD
Normally, internet users search on search engines for their requirements or just enter brand name with .com web address (if they are aware of it). Other local country TLD are same as .com in their territory. As far as .com address is concerned, most of the easily remembered names (or two words until and unless it’s unique) are taken, which leads to the fact that website owners have to search something else for their domain name or consider another website extension.
For a remedy, another web extension .co was considered for TLD but it does not work well. Many website owners suffered badly after making it their primary web extension. When any user opens a domain name with .com extension and not .co extension (primary web domain), they were taken to some other parked domains or any other website. This can just harm the reputation of the firm and potentially lose a customer.
Using local TLD domains for businesses from all around the world will again harm your online marketing strategy as search engines will consider your target market is just local country.
2) Shared hosting
Malware Infection is dangerous for any website as it can harm your website as per its characteristic. Many businesses are hugely dependent on internet and in that case if website is not live, it can affect the revenue number plus reputation. In shared hosting, your website is shared with other websites in a web server and any of the website might get infected with any small or large malware, which can affect others too.
Web Hosting companies’ keeps their servers, totally safe and secured from various malwares but even giving their best, it is not possible to avoid such incidents. Even if one of the client website might get infected by unwanted malwares, it may spread rapidly among others since they are sharing same resources in a web server. In this case, website might stop showing online or may be with warning to visitor computer like “This computer is infected with malware” in search engines results. This way, your website reputation may blow off along with the negative search engine ranking. In any way, Google or other search engines may penalize your website by removing from their database and remove the keyword ranking to protect their visitors.
3) Database connection failures
Are you familiar with messages like “Internal server error” or “Database connection failed”? Of course, this happens on internet often when there is some database connection failure due to huge request of the same webpage from database at peak time or simply there is no database connection established.
This situation is truly irritating for any visitor and it might happen that they will either not visit your website again and / or they will not recommend to others – they may give negative reviews to their friends/relative/business partners. In summary, you are losing visitors to the website and meanwhile when this website is unavailable, it is noticed by search engines and your keyword ranking is also affected for showing error messages instead of website.
Your website should be accessible to any user around the world on 24/7 basis – 365 days a year. If your website is not up or in case there is any maintenance scheduled on the server, you should notify your website visitors by placing a webpage clarifying the same with specified time duration. Same thing applies for search engines, there is possibility of web crawlers visiting your website anytime for any latest update (if any) on the website.
During this time if visitor/ search engines detects non-availability of your website, it will imply on web performance, reputation and keyword ranking. If visitor sees no website, they will go away and search something else and from point of view of search engines, they will see no-website-seen which may penalize the website by negative keyword rank or de-indexing the website (if takes few days). Interestingly, when your website is up again after downtime, you think keyword ranking will be back again automatically? The answer is No! – Your website was punished and ranked below the competitors on the basis of several factors like relevancy, trust, etc.
Mostly web hosting companies guarantees for best uptime out of 100% and they give their best to keep this number by keeping their software’s up-to-date and highly secured from various threats along with enterprise class server/hosting environment setup.
5) Slow site speed
Slow site speed is one of the factor used by Search Engines to determine keyword ranking.
6) Server Location
Server location is important to avoid web latency factor. Website loading time is crucial factor in determining ranking and if a visitor from US opens a website hosted in US location, it will open quickly than from a website hosted in Singapore or Australia!
Also Search Engines use to give preference to the visitors search phrases from the same country where server is located.
7) IP Address
If your website is hosted with shared hosting server, all the website hosted will be using same IP address. Search Engines use to lookout for the IP address while determining Keyword ranking. If the same IP address is used for any suspicious work or over-promotional work or spamming, there is a possibility that your website may be treated for same and get penalized.
8) Compatibility for programming language used
Working in Restriction is not going to be fruitful. Whichever web hosting service you prefer, depending on the operating system, the right programming language need to be selected. This will help in incorporating best features in your website. Going for web hosting service which does not support your programming language will cost you to hire a resource or make you learn itself. Time and money will be wasted so make sure the programming language is compatible.
9) No proper setup of 301 redirection (when moving site from old location to new location)
A 301 redirect is a permanent redirect, passing certain link juice to the new redirected page. 301 response code instructs the browsers and search engine bots that this webpage has been moved permanently to another location.
Implementing 301 redirection will pass all the ranking power from old location to new locations to avoid any negative keyword ranking. Old webpage is ranked for certain keywords in search engines and if in case you are willing to redesign website with same domain name, it will lots of time to work from scratch and gain the positions on search engines. Using 301 redirect techniques will save your time and money.
Improper setup of 301 redirection can make your website promotional work start from zero and any link juice earn with old webpage will be gone.
I hope the above information helps you in improving your website rankings and overcoming the short falls. If you are looking for SEO friendly host with reliable and fast hosting services, you can consider Softsys Hosting. Our cloud VPS hosting plans provide 100% uptime with unique auto failover features and Softsys Dedicated Servers will provide you with exceptional performance + security with dedicated resources.